Dunlop Aircraft Tyres’ CRM Takes Off with Infor

Infor, the industry cloud company, today announced that Dunlop Aircraft Tyres, the world’s only specialist aircraft tire manufacturer and retreader, has selected Infor Customer Relationship Management (CRM). Replacing a legacy system, Infor CRM is expected to drive greater visibility, consistency and accuracy in the company’s sales and CRM programs, as well as enhanced reporting capabilities to sustain rapid growth. Integrated with Infor SyteLine, Dunlop’s existing Enterprise Resource Planning (ERP) application, the solution will initially be deployed for 33 users globally.

News Points                                  

With sustained and rapid international growth which recently saw the launch of its first retreading facility in the Americas, Dunlop Aircraft Tyres needed to replace its legacy systems in order to establish a robust, scalable sales platform and drive best practice.

In order to maximise revenue opportunities, Dunlop required a system which would enhance visibility, rigour and consistency across its global sales and CRM functions, and allow access to timely and accurate information on prospects and customers.

Dunlop selected Infor CRM following a review of Infor, Microsoft Dynamics and Salesforce. Infor CRM was selected on the basis of an established working relationship and complete confidence in Infor solutions, as well as the specific capabilities of Infor CRM.

Integrated fully with Infor SyteLine, Infor CRM will be used to support market segmentation and forge greater alignment with the customer service team, providing historical data and production data from which to maximise customer service and boost customer satisfaction.

Customer Quote

“As an OEM to the aircraft industry, communications with customers and prospects involve a high degree of personalisation,” comments Stuart Hawker, Marketing Manager, Dunlop Aircraft Tyres. “Through our deployment of Infor CRM we have complete confidence that we’ll be leading the way in best practice across our sales and CRM activities, utilising an accurate and consistent set of data in a timely and user friendly manner to make better decisions and inform future strategy.”

Infor Quote

“One of the big trends in 2015 is to combine instinct with data in order to successfully win business, manage customer relationships and boost revenue opportunities,” comments Stewart Applbaum, senior vice president and general manager, Infor Customer and Marketing Management. “Infor CRM facilitates a complete picture of the customer lifecycle and harnesses insight from which to apply greater focus and enhance communications, allowing this powerful combination to be realised.”