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Why Invest in Mobile Application Security Market Size Reach USD 37.1 Billion by 2032

Rise in demand for security solutions to offer protection against web based malware, the adoption of bring your own device (BYOD) policies, government digitization programs', and a rise in the penetration of digital transaction apps. Surge in demand for SaaS-based mobile application security solutions and strong need for protection against web-based malware are likely to provide lucrative development opportunities for the mobile application security market in the forthcoming years.
Published 21 June 2024

Allied Market Research published a new report, titled, " Why Invest in  Mobile Application Security Market Size Reach USD 37.1 Billion by 2032." The report offers an extensive analysis of key growth strategies, drivers, opportunities, key segment, Porter’s Five Forces analysis, and competitive landscape. This study is a helpful source of information for market players, investors, VPs, stakeholders, and new entrants to gain thorough understanding of the industry and determine steps to be taken to gain competitive advantage.

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The mobile application security market is segmented into component, operating system, enterprise size, industry vertical, and region. On the basis of component, the market is bifurcated into solution and service. By operating system, it is bifurcated into Android, iOS, and Windows. Depending on enterprise size, it is segregated into large enterprise and small and medium-size enterprise. By industry vertical, it is fragmented into BFSI, IT & telecom, retail, healthcare, government, education, and others. Region wise, it is analyzed across North America, Europe, Asia-Pacific, and LAMEA.

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Based on component, the solution segment held the highest market share in 2022, accounting for more than two-third of the global mobile application security market revenue, and is estimated to maintain its leadership status throughout the forecast period. Due to the enhanced anti-theft capabilities, solutions are incorporating stealth mode features that hide the presence of anti-theft software on the device. Furthermore, anti-tampering measures ensure that thieves cannot disable or uninstall the anti-theft application without proper authorization. However, the service segment is projected to manifest the highest CAGR of 28.4% from 2023 to 2032. With the increasing complexity of mobile threats and attacks, service providers are now providing mobile forensics services to investigate security issues, acquire digital evidence, and assist legal procedures due to the complexity of mobile threats and assaults.

Based on enterprise size, the large enterprise segment held the highest market share in 2022, accounting for nearly two-thirds of the global mobile application security market revenue, and is projected to rule the roost by 2032. With the increasing adoption of mobile devices and the growing reliance on enterprise mobile applications, organizations are prioritizing the security of their mobile ecosystems, thus, this leads to numerous opportunities for the growth of the market. However, the small and medium-size enterprise segment is projected to manifest the highest CAGR of 28.6% from 2023 to 2032, this is because rise in popularity of bring-your-own-device (BYOD) policies in SMEs presents an opportunity for mobile application security vendors. As the employees use their personal devices for work-related tasks, the need to secure enterprise data on these devices becomes crucial.

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Based on region, North America held the highest market share in terms of revenue in 2022, accounting for more than one-third of the global mobile application security market revenue, With the implementation of data privacy regulations such as the California Consumer Privacy Act (CCPA) and the New York SHIELD Act, organizations in North America are prioritizing mobile app security to ensure compliance and protect user data. On the other hand, the Asia-pacific region to maintain its dominance throughout the forecast period. The same region is expected to witness the fastest CAGR of 29.8% from 2023 to 2032. Because organizations in Asia-Pacific are recognizing the importance of thorough mobile app security testing, this includes static and dynamic analysis, penetration testing, and code review to identify vulnerabilities and weaknesses in mobile applications. Mobile app security testing is seen as a critical practice to ensure the integrity and security of mobile app data.

The key players profiled in the mobile application security market analysis are GitLab B.V., pradeo, IBM Corporation, Oracle, Cisco Systems, Inc., HCL Technologies Limited, Fortify (Open Text), Synopsys, Inc., VMware, Inc., and F5, Inc. These players have adopted various strategies to increase their market penetration and strengthen their position in the mobile application security industry.

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COVID-19 Scenario:

● The COVID-19 pandemic had a positive impact on the global mobile application security market. due to the pandemic, which accelerated the digital transformation efforts of many businesses. To adapt to remote work and meet the evolving needs of customers, organizations rapidly adopted mobile applications or enhanced existing ones. This increased digitization has created a higher demand for mobile application security solutions to ensure the protection of sensitive data and maintain secure operations.

● In general, the COVID-19 pandemic had a positive financial impact on companies that offer mobile application security. Growth and success of the suppliers have been facilitated by factors such as increasing demand for secure services, accelerating digital transformation, compliance requirements, teleworking solutions, and a focus on user privacy and trust.

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Lastly, this report provides market intelligence most comprehensively. The report structure has been kept such that it offers maximum business value. It provides critical insights into the market dynamics and will enable strategic decision-making for the existing market players as well as those willing to enter the market.

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Allied Market Research (AMR) is a market research and business-consulting firm of Allied Analytics LLP, based in Portland, Oregon. AMR offers market research reports, business solutions, consulting services, and insights on markets across 11 industry verticals. Adopting extensive research methodologies, AMR is instrumental in helping its clients to make strategic business decisions and achieve sustainable growth in their market domains. We are equipped with skilled analysts and experts and have a wide experience of working with many Fortune 500 companies and small & medium enterprises.

Pawan Kumar, the CEO of Allied Market Research, is leading the organization toward providing high-quality data and insights. We are in professional corporate relations with various companies. This helps us dig out market data that helps us generate accurate research data tables and confirm utmost accuracy in our market forecasting. Every data company in the domain is concerned. Our secondary data procurement methodology includes deep presented in the reports published by us is extracted through primary interviews with top officials from leading online and offline research and discussion with knowledgeable professionals and analysts in the industry.

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