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South America Digital Signage Market to Hit USD 1.67 Billion By 2030, Fueled by Retail Upgrades and DOOH Expansion
South America Digital Signage Market Overview
According to Mordor Intelligence, the South America digital signage market size is estimated at USD 1.21 billion in 2025 and is projected to reach USD 1.67 billion by 2030, registering a CAGR of 6.66% during the forecast period. The expansion of the South America digital signage market is supported by retail store upgrades, rising demand for programmatic digital-out-of-home advertising, and public-sector investments in smart-city kiosks.
Across Brazil, Argentina, Chile, and other regional economies, businesses are replacing static displays with connected screens that enable centralized content management and real-time campaign adjustments. As retailers adopt omnichannel formats and advertisers seek measurable audience engagement, the industry continues to attract investments in both hardware and software solutions.
Shaping the South America Digital Signage Market Trends
Retail Modernization and Omnichannel Expansion
Large retail chains across South America are upgrading store formats to blend digital and physical shopping experiences. Interactive kiosks, digital price tags, and in-store advertising screens are becoming standard features in modern outlets. These investments are expanding the South America digital signage market share within the retail segment.
Rising Adoption of Programmatic DOOH Advertising
Advertisers in fast-moving consumer goods and telecom sectors are increasing their allocation to digital out-of-home channels. Programmatic platforms allow brands to adjust creatives based on weather, traffic patterns, and time of day. This flexibility enhances campaign efficiency and strengthens advertiser confidence in the South America digital signage industry.
Declining Display Costs and Improved Hardware Lifespan
The cost of large-format LCD and LED panels has decreased in recent years, making deployments more accessible beyond flagship stores and metro hubs. Longer display lifespans also reduce maintenance and replacement cycles.
Government-Backed Smart-City Deployments
Public-sector investments in digital kiosks and citizen information terminals are supporting the South America digital signage market growth. Urban centers are deploying connected screens for wayfinding, emergency alerts, public services, and advertising.
Check out more details and stay updated with the latest industry trends, including the Japanese version for localized insights: https://www.mordorintelligence.com/ja/industry-reports/latin-america-digital-signage-market-industry?utm_source=industrytoday.co.uk
South America Digital Signage Market Segmentation Analysis
By Component
- Hardware
- Software
- Services
By Display Technology
- LCD / LED
- OLED
- Projection and Screens
- E-Paper
- Other Display Technologies
By Installation Location
- Indoor
- Outdoor
By End-User Industry
- Retail
- Transportation and Transit
- Hospitality and Leisure
- Corporate and Banking
- Government and Public Spaces
- Education and Healthcare
- Other End-User Industries
By Country
- Brazil
- Argentina
- Peru
- Chile
- Rest of South America
Explore Our Full Library of Technology, Media and Telecom Research: https://www.mordorintelligence.com/market-analysis/technology-media-and-telecom?utm_source=industrytoday.co.uk
Key players:
- LG Electronics Inc.
- Samsung Electronics Co., Ltd.
- Panasonic Holdings Corporation
- Sony Group Corporation
- Sharp Corporation
Conclusion
The South America digital signage market forecast remains positive as retail modernization, public infrastructure upgrades, and programmatic advertising adoption continue to expand. Businesses across the region are recognizing the operational and revenue benefits of connected displays.
While integration complexity and capital requirements present challenges, falling hardware costs and cloud-based software models are making adoption more feasible. As digital communication becomes central to customer engagement and public information delivery, the market is positioned for steady and sustained growth within the broader South America digital signage industry.
For more insights on the South America digital signage market, please visit the Mordor Intelligence page:
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