Social Media Analytics Market Estimated to grow at a CAGR of 30.42% during the period 2017-2021

The term social media is defined as a platform, such as a website or application that enables users to participate in social networking activities by creating, sharing, or exchanging information, ideas, and pictures/videos. Social media analytics is the process of collating data from blogs and social media websites and deriving meaningful business insights. It (social media analytics) is used to gauge consumer behavior and formulate effective marketing strategies.

Publisher's analysts forecast the global social media analytics market to grow at a CAGR of 30.42% during the period 2017-2021.

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Benefit such as the improvement of brand loyalty using social media analytics is identified as one of the primary growth factors for this market. Brand promotions through different social media channels increase brand loyalty. Social media analytical tools act as an interface between brands and the customers. These tools improve customer engagement and help in understanding consumer behavior. It has been observed that about 32% of the global customers make purchases after obtaining product information, reviews, and suggestions on social media platforms. In developed countries such as the UK and the US, around 50% of the population rely on social media platforms for making purchases.

Key vendors
- IBM
- Oracle
- Salesforce.com
- SAP

Other prominent vendors
- Adobe Systems
- GoodData
- Hootsuite Media
- SAS Institute
- Tableau Software

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Market driver
- Increasing brand recognition due to social media

Market challenge
- Lack of awareness regarding social media analytics

Market trend
- Advanced targeting options

Fundamentals of Table of Content:

PART 01: Executive summary
PART 02: Scope of the report
PART 03: Market research methodology
PART 04: Introduction
PART 05: Global construction market
PART 06: Market drivers
PART 07: Market trends
PART 08: Global AEC market
PART 09: Market segmentation by product
PART 10: Geographical segmentation
PART 11: Market challenges
PART 12: Impact of drivers and challenges
PART 13: Five forces model
PART 14: Key vendor analysis
PART 15: Key vendor profiles

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