Social Media Analytics Market 2018 Global Share,Trend,Segmentation and Forecast to 2023

Description:-

The goal of any business analytic tool is to analyze data and extract actionable and commercially relevant information that you can use to increase results or performance. Social media analytics is the process of gathering data from social media sites, blogs and other stakeholder conversations on digital media and processing into structured insights leading to more information-driven business decisions and increased customer centrality for brands and businesses. This process goes beyond the usual monitoring or a basic analysis of retweets or "likes" to develop an in-depth idea of the social consumer. 

Depending on the business objectives, social media analytics can take four different forms, namely, descriptive analytics, diagnostic analytics, predictive analytics, and prescriptive analytics. 
Social media analytics is considered the basic foundation for enabling an enterprises to: 
• Execute focused engagements like one-to-one and one-to-many 
• Enhance social collaboration over a variety of business functions, such as customer service, marketing, support, etc. 
• Maximize the customer experience 
Social media is a good medium to understand real-time consumer choices, intentions and sentiments. The most prevalent application of social media analytics is to get to know the customer base on a more emotional level to help better target customer service and marketing.

Scope of the Report:
This report studies the Social Media Analytics market status and outlook of Global and major regions, from angles of players, countries, product types and end industries; this report analyzes the top players in global market, and splits the Social Media Analytics market by product type and applications/end industries.

In terms of market share, North America is expected to continue its dominance during the forecast period. The early adoption of new and emerging technologies and the emergence of many social media analytics vendors in the region is expected to consolidate a majority of the revenues in the market. The Asia Pacific (APAC) region is expected to grow at the highest CAGR during the forecast period. The growing technology expenditures in countries, such as Australia, China, and India, and the demand for cost-effective analytical software and services among the Small and Medium-Sized Enterprises (SMEs) are expected to drive the market growth during the forecast period.

The global Social Media Analytics market is valued at xx million USD in 2017 and is expected to reach xx million USD by the end of 2023, growing at a CAGR of xx% between 2017 and 2023.
 
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The Asia-Pacific will occupy for more market share in following years, especially in China, also fast growing India and Southeast Asia regions.

North America, especially The United States, will still play an important role which cannot be ignored. Any changes from United States might affect the development trend of Social Media Analytics.

Europe also play important roles in global market, with market size of xx million USD in 2017 and will be xx million USD in 2023, with a CAGR of xx%.

Market Segment by Companies, this report covers
IBM
Oracle
Salesforce
Adobe Systems
SAS Institute
Clarabridge
Netbase Solutions
Brandwatch
Talkwalker
GoodData
Crimson Hexagon
Simply Measured
Sysomos
Digimind
Unmetric
Cision US

Market Segment by Regions, regional analysis covers
North America (United States, Canada and Mexico)
Europe (Germany, France, UK, Russia and Italy)
Asia-Pacific (China, Japan, Korea, India and Southeast Asia)
South America (Brazil, Argentina, Colombia)
Middle East and Africa (Saudi Arabia, UAE, Egypt, Nigeria and South Africa)

Market Segment by Type, covers
Customer Segmentation and Targeting
Multichannel Campaign Management
Competitor Benchmarking
Customer Behavioral Analysis
Marketing Measurement
Other

Market Segment by Applications, can be divided into
Banking, Financial Services and Insurance (BFSI)
Telecommunications and IT
Retail
Healthcare
Government
Media and Entertainment
Transportation and Logistics
Others
 
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Table Of Contents – Major Key Points

1 Social Media Analytics Market Overview
1.1 Product Overview and Scope of Social Media Analytics
1.2 Classification of Social Media Analytics by Types
1.2.1 Global Social Media Analytics Revenue Comparison by Types (2017-2023)
1.2.2 Global Social Media Analytics Revenue Market Share by Types in 2017
1.2.3 Customer Segmentation and Targeting
1.2.4 Multichannel Campaign Management
1.2.5 Competitor Benchmarking
1.2.6 Customer Behavioral Analysis
1.2.7 Marketing Measurement
1.2.8 Other
1.3 Global Social Media Analytics Market by Application
1.3.1 Global Social Media Analytics Market Size and Market Share Comparison by Applications (2013-2023)
1.3.2 Banking, Financial Services and Insurance (BFSI)
1.3.3 Telecommunications and IT
1.3.4 Retail
1.3.5 Healthcare
1.3.6 Government
1.3.7 Media and Entertainment
1.3.8 Transportation and Logistics
1.3.9 Others
1.4 Global Social Media Analytics Market by Regions
1.4.1 Global Social Media Analytics Market Size (Million USD) Comparison by Regions (2013-2023)
1.4.1 North America (USA, Canada and Mexico) Social Media Analytics Status and Prospect (2013-2023)
1.4.2 Europe (Germany, France, UK, Russia and Italy) Social Media Analytics Status and Prospect (2013-2023)
1.4.3 Asia-Pacific (China, Japan, Korea, India and Southeast Asia) Social Media Analytics Status and Prospect (2013-2023)
1.4.4 South America (Brazil, Argentina, Colombia) Social Media Analytics Status and Prospect (2013-2023)
1.4.5 Middle East and Africa (Saudi Arabia, UAE, Egypt, Nigeria and South Africa) Social Media Analytics Status and Prospect (2013-2023)
1.5 Global Market Size of Social Media Analytics (2013-2023)

2 Manufacturers Profiles
2.1 IBM
2.1.1 Business Overview
2.1.2 Social Media Analytics Type and Applications
2.1.2.1 Product A
2.1.2.2 Product B
2.1.3 IBM Social Media Analytics Revenue, Gross Margin and Market Share (2016-2017)
2.2 Oracle
2.2.1 Business Overview
2.2.2 Social Media Analytics Type and Applications
2.2.2.1 Product A
2.2.2.2 Product B
2.2.3 Oracle Social Media Analytics Revenue, Gross Margin and Market Share (2016-2017)
2.3 Salesforce
2.3.1 Business Overview
2.3.2 Social Media Analytics Type and Applications
2.3.2.1 Product A
2.3.2.2 Product B
2.3.3 Salesforce Social Media Analytics Revenue, Gross Margin and Market Share (2016-2017)
2.4 Adobe Systems
2.4.1 Business Overview
2.4.2 Social Media Analytics Type and Applications
2.4.2.1 Product A
2.4.2.2 Product B
2.4.3 Adobe Systems Social Media Analytics Revenue, Gross Margin and Market Share (2016-2017)

Continued……

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