Social Media Analytics 2018 Global Market Key Players – IBM, Oracle, Salesforce, Adobe Systems, SAS Institute – Analysis and Forecast to 2023

The goal of any business analytic tool is to analyze data and extract actionable and commercially relevant information that you can use to increase results or performance. Social media analytics is the process of gathering data from social media sites, blogs and other stakeholder conversations on digital media and processing into structured insights leading to more information-driven business decisions and increased customer centrality for brands and businesses. This process goes beyond the usual monitoring or a basic analysis of retweets or "likes" to develop an in-depth idea of the social consumer.
Scope of the Report:

This report studies the Social Media Analytics market status and outlook of Global and major regions, from angles of players, countries, product types and end industries; this report analyzes the top players in global market, and splits the Social Media Analytics market by product type and applications/end industries.

The global Social Media Analytics market is valued at xx million USD in 2017 and is expected to reach xx million USD by the end of 2023, growing at a CAGR of xx% between 2017 and 2023.

The Asia-Pacific will occupy for more market share in following years, especially in China, also fast growing India and Southeast Asia regions.

North America, especially The United States, will still play an important role which cannot be ignored. Any changes from United States might affect the development trend of Social Media Analytics.

Europe also play important roles in global market, with market size of xx million USD in 2017 and will be xx million USD in 2023, with a CAGR of xx%.

Market Segment by Companies, this report covers

IBM

Oracle

Salesforce

Adobe Systems

SAS Institute

Clarabridge

Netbase Solutions

Brandwatch

Talkwalker

GoodData

Crimson Hexagon

Simply Measured

Sysomos

Digimind

Unmetric

Cision US

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Market Segment by Regions, regional analysis covers

North America (United States, Canada and Mexico)

Europe (Germany, France, UK, Russia and Italy)

Asia-Pacific (China, Japan, Korea, India and Southeast Asia)

South America (Brazil, Argentina, Colombia)

Middle East and Africa (Saudi Arabia, UAE, Egypt, Nigeria and South Africa)

Market Segment by Type, covers

Customer Segmentation and Targeting

Multichannel Campaign Management

Competitor Benchmarking

Customer Behavioral Analysis

Marketing Measurement

Other

Market Segment by Applications, can be divided into

Banking, Financial Services and Insurance (BFSI)

Telecommunications and IT

Retail

Healthcare

Government

Media and Entertainment

Transportation and Logistics

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Table Of Contents:      

1 Social Media Analytics Market Overview

1.1 Product Overview and Scope of Social Media Analytics

1.2 Classification of Social Media Analytics by Types

1.2.1 Global Social Media Analytics Revenue Comparison by Types (2017-2023)

1.2.2 Global Social Media Analytics Revenue Market Share by Types in 2017

1.2.3 Customer Segmentation and Targeting

1.2.4 Multichannel Campaign Management

1.2.5 Competitor Benchmarking

1.2.6 Customer Behavioral Analysis

1.2.7 Marketing Measurement

1.2.8 Other

1.3 Global Social Media Analytics Market by Application

1.3.1 Global Social Media Analytics Market Size and Market Share Comparison by Applications (2013-2023)

1.3.2 Banking, Financial Services and Insurance (BFSI)

1.3.3 Telecommunications and IT

1.3.4 Retail

1.3.5 Healthcare

1.3.6 Government

1.3.7 Media and Entertainment

1.3.8 Transportation and Logistics

1.3.9 Others

1.4 Global Social Media Analytics Market by Regions

1.4.1 Global Social Media Analytics Market Size (Million USD) Comparison by Regions (2013-2023)

1.4.1 North America (USA, Canada and Mexico) Social Media Analytics Status and Prospect (2013-2023)

1.4.2 Europe (Germany, France, UK, Russia and Italy) Social Media Analytics Status and Prospect (2013-2023)

1.4.3 Asia-Pacific (China, Japan, Korea, India and Southeast Asia) Social Media Analytics Status and Prospect (2013-2023)

1.4.4 South America (Brazil, Argentina, Colombia) Social Media Analytics Status and Prospect (2013-2023)

1.4.5 Middle East and Africa (Saudi Arabia, UAE, Egypt, Nigeria and South Africa) Social Media Analytics Status and Prospect (2013-2023)

1.5 Global Market Size of Social Media Analytics (2013-2023)

2 Manufacturers Profiles

2.1 IBM

2.1.1 Business Overview

2.1.2 Social Media Analytics Type and Applications

2.1.2.1 Product A

2.1.2.2 Product B

2.1.3 IBM Social Media Analytics Revenue, Gross Margin and Market Share (2016-2017)

2.2 Oracle

2.2.1 Business Overview

2.2.2 Social Media Analytics Type and Applications

2.2.2.1 Product A

2.2.2.2 Product B

2.2.3 Oracle Social Media Analytics Revenue, Gross Margin and Market Share (2016-2017)

2.3 Salesforce

2.3.1 Business Overview

2.3.2 Social Media Analytics Type and Applications

2.3.2.1 Product A

2.3.2.2 Product B

2.3.3 Salesforce Social Media Analytics Revenue, Gross Margin and Market Share (2016-2017)

2.4 Adobe Systems

2.4.1 Business Overview

2.4.2 Social Media Analytics Type and Applications

2.4.2.1 Product A

2.4.2.2 Product B

2.4.3 Adobe Systems Social Media Analytics Revenue, Gross Margin and Market Share (2016-2017)

2.5 SAS Institute

2.5.1 Business Overview

2.5.2 Social Media Analytics Type and Applications

2.5.2.1 Product A

2.5.2.2 Product B

2.5.3 SAS Institute Social Media Analytics Revenue, Gross Margin and Market Share (2016-2017)

 Continued…….

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