Social Commerce Market to Surge to USD 22.0 Billion by 2035 Amid Video Commerce and B2C Expansion

The global Social Commerce Market is entering a transformative era as digital platforms reshape the way consumers discover, interact with, and purchase products. Valued at USD 1.6 billion in 2025, the market is projected to soar to USD 22.0 billion by 2035, registering a staggering compound annual growth rate (CAGR) of 30%. This meteoric growth is driven by the convergence of social media engagement, mobile-first shopping behaviors, and technological innovation that empowers both established brands and emerging enterprises to directly reach and engage consumers in real time.

Social Commerce: A New Paradigm in Shopping

The rapid expansion of social commerce reflects a broader shift in consumer expectations. Modern shoppers increasingly prefer interactive, personalized, and entertainment-driven experiences over traditional e-commerce channels. Social platforms have evolved into marketplaces where discovery, recommendation, and purchase occur seamlessly, blending social interaction with commercial activity. Influencer campaigns, live product demonstrations, and peer reviews have emerged as critical tools, helping brands build credibility, drive engagement, and accelerate conversions.

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Advancements in AI-powered personalization, integrated payment solutions, and frictionless checkout systems are lowering barriers to purchase and reducing cart abandonment. Regulatory frameworks supporting secure digital transactions and a growing preference for convenience are further reinforcing the market’s expansion. Over the next decade, companies across diverse product categories and consumer demographics are expected to invest heavily in social commerce strategies that merge storytelling with direct sales.

Segment Insights: B2C Leads the Way

Among business models, Business-to-Consumer (B2C) dominates the social commerce landscape, projected to account for 48.6% of the market by 2025. Direct engagement between brands and consumers enhances transparency, fosters trust, and allows for personalized marketing campaigns. By bypassing intermediaries, companies achieve cost efficiencies while tailoring experiences to individual preferences. Social commerce platforms have amplified brand visibility, enabling rapid feedback loops that guide product and marketing strategies, reinforcing B2C’s leadership position.

Personal and beauty care products are expected to be the most prominent category, capturing 42.7% of market revenue in 2025. Social platforms have proven particularly effective for visually driven products like cosmetics and skincare. Influencer-led tutorials, interactive reviews, and trend-based content resonate strongly with younger demographics, while high product turnover and personalized offerings ensure sustained engagement. Personal and beauty care’s dominance reflects the unique synergy between social media’s visual storytelling capabilities and the consumer desire for trusted, aspirational products.

The Rise of Video Commerce

Video commerce, encompassing live streaming and pre-recorded content, is anticipated to generate 57.2% of social commerce revenue in 2025, marking it as the leading platform segment. The immersive, interactive nature of video commerce enhances transparency and authenticity, enabling consumers to make informed purchasing decisions. Brands increasingly utilize live streaming to demonstrate product functionality, answer real-time questions, and create an engaging shopping environment that maximizes impulse purchases.

Retailers such as Walmart have experimented with partnerships with TikTok, testing live-stream shopping models with strong success. The growing popularity of short-form video formats across platforms including Instagram Reels, YouTube Shorts, and Snapchat Spotlight is fueling the adoption of video commerce globally, with particularly strong growth in Asia-Pacific and Western markets.

Regional Growth and Opportunities

North America remains at the forefront of social commerce adoption, with the United States expected to capture approximately 40% of the global market. The region benefits from a mature e-commerce infrastructure, high social media penetration, and widespread adoption of shopping features on platforms like Facebook, Instagram, and Twitter. Businesses are increasingly leveraging social media marketing to target specific audiences, driving the growth of social commerce alongside robust technological advancements in AI, AR, and VR-enhanced shopping experiences.

Europe, led by Germany, is rapidly embracing social commerce. German consumers and businesses are increasingly adopting social shopping, aided by a tech-savvy population and established online retail infrastructure. Social platforms, integrated with localized e-commerce solutions, are enabling seamless purchasing experiences, while digital marketing strategies amplify reach. Germany’s strong economy and high adoption of digital technologies position it as a key driver of European social commerce expansion.

Asia-Pacific is emerging as the fastest-growing region, accounting for around 30% of the global market. Countries like China, India, Indonesia, and South Korea are witnessing surges in social commerce adoption. Platforms such as WeChat, Shopee, KakaoTalk, and Naver are integrating seamless shopping capabilities, while businesses increasingly invest in social marketing to target digitally connected consumers. Rapid urbanization, rising disposable incomes, and a growing younger population are fueling demand for engaging, personalized online shopping experiences.

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Competitive Landscape: Established Giants and Innovative Newcomers

The social commerce market is highly competitive, with established technology giants such as Amazon, Alibaba, Meta Platforms (Facebook), Twitter, and TikTok leading the way. Amazon leverages its e-commerce ecosystem to incorporate social shopping features, enhancing personalization and recommendation algorithms. Facebook integrates shopping into its platforms, augmented with AR and VR tools, while Alibaba combines logistics expertise with AI-driven product discovery to streamline purchases.

Emerging players like Etsy, Meesho, Roposo, Trell Shop, and Poshmark are also capitalizing on niche opportunities, particularly in creative, fashion, and peer-to-peer commerce. Etsy’s acquisition of Depop in 2024 opened new avenues in the resale apparel market, targeting Gen Z consumers, while Roposo launched India’s first creator-led live entertainment commerce platform, driving engagement through live interactions and influencer-driven content.

Market Trends and Future Outlook

Social commerce is set to redefine the shopping landscape over the next decade. B2C models will continue to lead, but rapid growth is expected in Customer-to-Customer (C2C) marketplaces, empowering individual sellers to engage with buyers directly. Video commerce will maintain its dominance, fueled by live streaming and short-form videos that merge entertainment with instant purchasing.

Apparel and fashion continue to dominate product categories, with social commerce enabling retailers to connect directly with consumers, leverage influencer marketing, and create unique brand experiences. The personal and beauty care segment is projected to experience particularly high growth, driven by the synergy between social engagement and trend-driven products.

Strategic investments in AI, AR, live streaming technology, and seamless payment systems are expected to further enhance the consumer experience and drive adoption globally. Leading players are focused on integrating cutting-edge technology, forming partnerships, and expanding market reach to capture untapped opportunities in emerging economies.

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