Nigeria E-Commerce Market to Reach $18.68 Bn by 2031, Driven by Mobile Commerce, Social Shopping, and Expanding Digital Payments

Nigeria E-Commerce Market Overview 

The Nigeria E-Commerce Market size continues to expand as digital retail becomes embedded in daily consumer behavior across urban and semi-urban regions. According to Mordor Intelligence, the market grew from USD 9.35 billion in 2025 to USD 10.49 billion in 2026 and is projected to reach USD 18.68 billion by 2031. This expansion is supported by rising smartphone penetration, improving broadband connectivity, and increasing trust in digital payment platforms. As consumers become more comfortable with online transactions, e-commerce is emerging as a key pillar of Nigeria’s retail ecosystem. 

Nigeria E-Commerce Market Trends Shaping Digital Retail Growth 

Mobile-First Shopping Dominance 

Smartphones account for the majority of online transactions, driven by affordable data plans and high mobile internet penetration across urban and semi-urban areas. 

Rapid Expansion of Social Commerce 

Platforms such as WhatsApp and Instagram are increasingly used for product discovery and checkout, enabling direct engagement between sellers and consumers. 

Wider Adoption of Digital and BNPL Payments 

Digital wallets, agent banking, and Buy Now, Pay Later solutions are improving affordability and expanding access to online shopping beyond major cities. 

Improving Last-Mile Logistics Infrastructure 

Investments in same-day and next-day delivery services in cities like Lagos and Abuja are enhancing customer experience and supporting higher order volumes. 

Check out more details and stay updated with the latest industry trends, including the Japanese version for localized insights: https://www.mordorintelligence.com/ja/industry-reports/nigeria-ecommerce-market?utm_source=Industrytoday.co.uk 

Nigeria E-Commerce Industry Segmentation 

The report provides a comprehensive breakdown of the Nigeria E-Commerce industry across multiple dimensions. By business model, the market includes B2C and B2B platforms. By device type, transactions are segmented into smartphone/mobile and desktop/laptop usage. Payment methods covered include credit and debit cards, digital wallets, BNPL solutions, and other alternatives. Within B2C e-commerce, key product categories include beauty and personal care, consumer electronics, fashion and apparel, food and beverages, and home-related products. 

Competitive Landscape 

The market features a diverse mix of local and niche players contributing to the evolving Nigeria E-Commerce Market share. Key participants profiled in the report include Chrisvicmall, Zikel Cosmetics International Limited, Soso Games Limited, BonAmour Nigeria Limited, and Ajebomarket Limited. These companies compete through product specialization, pricing strategies, and targeted digital engagement. 

Explore more insights on the competitive landscape: https://www.mordorintelligence.com/industry-reports/nigeria-ecommerce-market/companies?utm_source=Industrytoday.co.uk 

Dominating Country Analysis 

Nigeria remains the primary engine of e-commerce activity in West Africa, underpinning sustained Nigeria E-Commerce Market growth. Lagos accounts for nearly 40% of total online orders due to its dense courier networks and superior broadband access. Abuja and Port Harcourt follow as important demand hubs, supported by rising disposable incomes and expanding digital infrastructure. Government initiatives focused on broadband expansion and payment system modernization continue to reinforce market fundamentals. 

Conclusion 

The outlook for the sector remains positive, with the Nigeria E-Commerce Market forecast pointing toward steady expansion over the coming years. Mobile devices, social platforms, and flexible payment options are transforming how consumers discover and purchase products online. As logistics capabilities improve and digital payments gain broader trust outside major cities, e-commerce is expected to reach a wider and more diverse customer base across Nigeria. 

Explore related reports from Mordor Intelligence 

Asia Pacific B2B E-Commerce Market - https://www.mordorintelligence.com/industry-reports/asia-pacific-b2b-ecommerce-market?utm_source=Industrytoday.co.uk  

B2C E-Commerce Market - https://www.mordorintelligence.com/industry-reports/b2c-ecommerce-market?utm_source=Industrytoday.co.uk  

Digital Goods Market - https://www.mordorintelligence.com/industry-reports/digital-goods-market?utm_source=Industrytoday.co.uk 

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