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Mobile Value-Added Services Market Set to Achieve USD 3,858.80 Billion by 2034, Fueled by Increasing Smartphone Adoption and Strong CAGR of 13.5%
Market Overview
The latest market study published by Polaris Market Research titled Mobile Value-Added Services Market Size, Share, Trends, & Industry Analysis Report By Solutions, By Organization Type, By Application, By Industry Vertical, and By Region – Market Forecast, 2025–2034is designed to provide users with an in-depth understanding of the market. A comprehensive historical analysis of the market is given, along with extensive market forecasts by region/country and subsectors.
The primary objective of this report is to help readers gain insights into Mobile Value-Added Services Market size, trends, sales volume, revenue, historical growth, latest developments, and future outlooks. It offers a qualitative and quantitative analysis of leading participants, expansion plans, geographical regions, and share valuations across all regions.
Mobile Value-Added Services Market Size
The global MVAS market was valued at USD 1,092.51 billion in 2024 and is expected to grow at a CAGR of 13.5%, reaching USD 3,858.80 billion by 2034. Market growth is driven by increasing smartphone penetration, mobile internet adoption, and the rising demand for mobile entertainment, payment, and utility services.
What Is Aim of This Report?
The purpose of the market research is to get a thorough understanding of the industry's potential and to offer insights that will help businesses make wise decisions. The study is an essential part of the industry analysis that focuses on key dynamics, SWOT analysis, demand-supply scenario, pricing structure, profit margins, production, and value chain analysis. The report analyzes the unique characteristics and behaviors of each segment that assist users in developing targeted marketing strategies that are tailored to the specific needs and preferences of their customers. The study offers a thorough analysis of the Mobile Value-Added Services Market segmentation, including application, product, and service types and several geographic locations.
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Market Dynamic Factors
This report lists the various actors that have contributed to the market's upward trajectory. In-depth trends and opportunities in the Mobile Value-Added Services Market are highlighted in the analysis. The study report also enables customers to recognize opportunities and difficulties. The research goes on to identify the principal impediments to industry development. Based on the SWOT and Porter's Five Forces models, market dynamics are evaluated, covering the important demand and price variables.

Competitive Landscape Analysis
Another significant portion of this study discusses the competitive landscape of the market. The market's top players are examined in the study. The Mobile Value-Added Services Market key players have been described in terms of their key attributes in the information. The section examines their supply chains, potential for growth, Mobile Value-Added Services Market share, product portfolio, capacity, cost, revenue, capabilities, expansions, investments, mergers and acquisitions, manufacturer advancements, volume, and clientele. Financial and SWOT analysis contribute to a deeper understanding of the market.
Key Players
- Alphabet Inc. (Google LLC)
- Apple Inc.
- AT&T Inc.
- Comverse Technology, Inc.
- Comviva Technologies Ltd.
- InMobi Pte. Ltd.
- KongZhong Corporation
- Mahindra Comviva (Comviva Technologies Ltd.)
- One97 Communications Limited
- OnMobile Global Limited
- Samsung Electronics Co., Ltd.
- Tencent Holdings Limited
- Verizon Communications Inc.
- Vodafone Group Plc
- ZTE Corporation
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Segment Insights
Mobile Value-Added Services Market, Solutions Outlook (Revenue - USD Billion, 2020-2034)
- Short Messaging Service (SMS)
- Multimedia Messaging Service (MMS)
- Location Based Services
- Mobile Email & IM
- Mobile Money
- Mobile Advertising
- Mobile Infotainment
Mobile Value-Added Services Market, Organization Size Outlook (Revenue - USD Billion, 2020-2034)
- Small & Medium Businesses (SMBs)
- Large Enterprises
Mobile Value-Added Services Market, Application Outlook (Revenue - USD Billion, 2020-2034)
- Residential
- Commercial & Institutional
- Industrial
Mobile Value-Added Services Market, Industry Vertical Outlook (Revenue - USD Billion, 2020-2034)
- BFSI
- Media and Entertainment
- Healthcare
- Education
- Retail
- Government
- Telecom & IT
- Others
Regional Analysis
Further, the report goes on to discuss how the Mobile Value-Added Services Market has grown internationally and across various sectors and regions. The regional analysis included in the study provides information at the regional as well as national level by several market segments. Additionally, the study includes information on the origins of raw materials, downstream consumers, and industrial chain analyses. The forecast analysis section includes vital information on global production and revenue projection, as well as regional forecasts.
Browse More Information:
https://www.polarismarketresearch.com/industry-analysis/mobile-value-added-services-market
The Report Provides You Answer to Below Mentioned Question
Q1. What are the mobile value-added services market statistics?
Ans: The global market was valued at USD 1,092.51 billion in 2024 and is projected to reach USD 3,858.80 billion by 2034.
Q2. What is the growth rate of the mobile value-added services market?
Ans: The market is expected to grow at a CAGR of 13.5% during the forecast period.
Q3. Which region dominated the global market share in 2024?
Ans: Asia Pacific held the largest market share in 2024.
Q4. Who are the key players in the market?
Ans: Key players include Alphabet Inc. (Google LLC), Apple Inc., AT&T Inc., Comverse Technology, Inc., Comviva Technologies Ltd., InMobi Pte. Ltd., KongZhong Corporation, Mahindra Comviva, One97 Communications Limited, OnMobile Global Limited, Samsung Electronics Co., Ltd., Tencent Holdings Limited, Verizon Communications Inc., Vodafone Group Plc, and ZTE Corporation.
Q5. Which solution segment dominated the market in 2024?
Ans: The short messaging service (SMS) segment held the largest revenue share in 2024.
Q6. Which organization size segment is expected to witness the fastest growth?
Ans: The large enterprise segment is projected to grow at the fastest rate during the forecast period.
Report Summary
Moreover, a new task SWOT analysis, a venture attainability investigation, and a venture return analysis are all determined by the study. Overall, the report promises to be a reliable resource for choosing the market research that can boost your company. The study also includes a development strategy for the industry, research findings, an appendix, and a conclusion. It also highlights the most recent advancements in the Mobile Value-Added Services Market.
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About Polaris Market Research & Consulting, Inc.
Polaris Market Research is a global market research and consulting company. The company specializes in providing exceptional market intelligence and in-depth business research services for PMR's clientele spread across different enterprises. We at Polaris are obliged to serve PMR's diverse customer base present across the industries of healthcare, technology, semiconductors, and chemicals among various other industries present around the world. We strive to provide PMR's customers with updated information on innovative technologies, high-growth markets, emerging business environments, and the latest business-centric applications, thereby helping them always to make informed decisions and leverage new opportunities. Adept with a highly competent, experienced, and extremely qualified team of experts comprising SMEs, analysts, and consultants, we at Polaris endeavor to deliver value-added business solutions to PMR's customers.
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