IT Industry Today

Marketing Cloud Platform Market to grow at a CAGR of 9.03% during the period 2017-2021

Marketing Cloud Platform Market, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.
Published 05 February 2018

The marketing cloud platform provides features such as e-mail marketing, campaign creation and management, data collection and storage, and data analysis and reporting. The marketing cloud platform connects different marketing channels, such as social media, e-mail, and content marketing, to collect and analyze data. It assists organizations to generate more revenue and a better ROI. It also helps store customer-specific data used in customer segmentation and targeting, categorize customers based on common interests and behaviors, develop appropriate marketing patterns, and integrate marketing channels to deliver better customer experience.

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The market is divided into the following segments based on geography:

Key vendors
- Adobe Systems
- Oracle
- Salesforce

Other prominent vendors
- Act-On Software
- Cision
- eTrigue
- GreenRope
- Hatchbuck
- HubSpot
- Infusionsoft
- LeadSquared
- Salesfusion

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Market driver
- Rise in use of content marketing

Market challenge
- Data privacy and security concerns

Market trend
- Increased adoption of analytics in marketing cloud platform

Fundamentals of Table of Content:

PART 01: Executive summary
PART 02: Scope of the report
PART 03: Market research methodology
PART 04: Introduction
PART 05: Global construction market
PART 06: Market drivers
PART 07: Market trends
PART 08: Global AEC market
PART 09: Market segmentation by product
PART 10: Geographical segmentation
PART 11: Market challenges
PART 12: Impact of drivers and challenges
PART 13: Five forces model
PART 14: Key vendor analysis
PART 15: Key vendor profiles

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