IT Industry Today

Infor Recognized for Completeness of Vision and Ability to Execute

Infor Named a Leader in the 2015 Magic Quadrant for Marketing Resource Management (MRM) Gartner
Published 19 February 2015

– Infor, a leading provider of business application software serving more than 73,000 customers, today announced that the company was recognized as a Leader for its Infor Marketing Resource Management (MRM) solution in the 2015 Magic Quadrant for Marketing Resource Management (MRM) Gartner.1 The report evaluates vendors based on completeness of vision and ability to execute against key marketing resource management criteria such as innovation, market understanding, vertical/industry strategy and overall product strategy, among others. This is the fourth consecutive year Infor has been positioned in the Leaders quadrant.

According to Gartner, “Leaders in the MRM market demonstrate exemplary performance. They deliver breadth and depth of integrated MRM functionality on large, enterprise-wide and global implementations that extend MRM across the marketing organization. Leaders successfully articulate business propositions that resonate with buyers.”

“It’s no surprise that marketing environments are more complex than ever before, and successfully overseeing of all the daily happenings, communications, events, budgets, and resources can be challenging, costly and time-consuming,” said Grant Halloran, global vice president and general manager, Infor Customer and Marketing Management. “Infor is focused on creating experiences users love, and this is a strength for us in MRM that we plan to keep investing in. We’ve been listed as a Leader for four years running now by Gartner, and we feel it’s because we know what our customers need to be successful, and are continuously developing the right tools to stay ahead of industry demands.”

Infor MRM helps enable marketers to better capture marketing plans, track activities, manage collaborative production, control budgets and finances, localize print materials and manage digital brand assets. In addition, the application delivers a streamlined user interfaces that leads to higher user adoption rates. 


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