Global Mobile Value-Added Services (VAS) Market 2018 Industry Key Players, Share, Trend, Segmentation, Analysis & Forecast To 2025

Global Mobile Value-Added Services (VAS) Market

This report studies the global Mobile Value-Added Services (VAS) market size, industry status and forecast, competition landscape and growth opportunity. This research report categorizes the global Mobile Value-Added Services (VAS) market by companies, region, type and end-use industry.

Mobile value added services (MVAS) are defined as mobile services that are offered by mobile service providers apart from the voice communication services. 
The quick innovations in technology have led to the evolution of MVAS beyond the voice communication services. It helps mobile service providers to create and sustain new revenue streams and drive ARPU. Rising mobile phones, network penetration, and increased return on marketing spend are some of the factors driving the mobile value added services market. Social media offer new opportunities for the vendors. Whereas, privacy concerns is the key challenge being faced by the marketers in the MVAS ecosystem.

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This report focuses on the global top players, covered 
America Movil 
Apple 
Comviva Technologies 
Google 
AT&T 
Blackberry 
CanvasM Technologies 
KongZhong 
Near (AdNear) 
Nokia 
OnMobile 
Samsung 
Sprint 
Vodafone 
ZTE

Market segment by Regions/Countries, this report covers 
United States 
Europe 
China 
Japan 
Southeast Asia 
India

Market segment by Type, the product can be split into 
Short Messaging Service (SMS) 
Multimedia Messaging Service (MMS) 
Location Based Services 
Mobile Email & IM 
Mobile Money 
Mobile Advertising 
Mobile Infotainment

Market segment by Application, split into 
BFSI 
Media and Entertainment 
Healthcare 
Education 
Retail 
Government 
Telecom & IT 
Others

The study objectives of this report are: 
To study and forecast the market size of Mobile Value-Added Services (VAS) in global market. 
To analyze the global key players, SWOT analysis, value and global market share for top players. 
To define, describe and forecast the market by type, end use and region. 
To analyze and compare the market status and forecast between China and major regions, namely, United States, Europe, China, Japan, Southeast Asia, India and Rest of World. 
To analyze the global key regions market potential and advantage, opportunity and challenge, restraints and risks. 
To identify significant trends and factors driving or inhibiting the market growth. 
To analyze the opportunities in the market for stakeholders by identifying the high growth segments. 
To strategically analyze each submarket with respect to individual growth trend and their contribution to the market 
To analyze competitive developments such as expansions, agreements, new product launches, and acquisitions in the market 
To strategically profile the key players and comprehensively analyze their growth strategies.

In this study, the years considered to estimate the market size of Mobile Value-Added Services (VAS) are as follows: 
History Year: 2013-2017 
Base Year: 2017 
Estimated Year: 2018 
Forecast Year 2018 to 2025 
For the data information by region, company, type and application, 2017 is considered as the base year. Whenever data information was unavailable for the base year, the prior year has been considered.

Key Stakeholders 
Mobile Value-Added Services (VAS) Manufacturers 
Mobile Value-Added Services (VAS) Distributors/Traders/Wholesalers 
Mobile Value-Added Services (VAS) Subcomponent Manufacturers 
Industry Association 
Downstream Vendors

Available Customizations 
With the given market data, Researcher offers customizations according to the company's specific needs. The following customization options are available for the report: 
Regional and country-level analysis of the Mobile Value-Added Services (VAS) market, by end-use. 
Detailed analysis and profiles of additional market players.

Table of Contents-Key Points Covered

Global Mobile Value-Added Services (VAS) Market Size, Status and Forecast 2025 
1 Industry Overview of Mobile Value-Added Services (VAS) 
1.1 Mobile Value-Added Services (VAS) Market Overview 
1.1.1 Mobile Value-Added Services (VAS) Product Scope 
1.1.2 Market Status and Outlook 
1.2 Global Mobile Value-Added Services (VAS) Market Size and Analysis by Regions (2013-2018) 
1.2.1 United States 
1.2.2 Europe 
1.2.3 China 
1.2.4 Japan 
1.2.5 Southeast Asia 
1.2.6 India 
1.3 Mobile Value-Added Services (VAS) Market by Type 
1.3.1 Short Messaging Service (SMS) 
1.3.2 Multimedia Messaging Service (MMS) 
1.3.3 Location Based Services 
1.3.4 Mobile Email & IM 
1.3.5 Mobile Money 
1.3.6 Mobile Advertising 
1.3.7 Mobile Infotainment 
1.4 Mobile Value-Added Services (VAS) Market by End Users/Application 
1.4.1 BFSI 
1.4.2 Media and Entertainment 
1.4.3 Healthcare 
1.4.4 Education 
1.4.5 Retail 
1.4.6 Government 
1.4.7 Telecom & IT 
1.4.8 Others

2 Global Mobile Value-Added Services (VAS) Competition Analysis by Players 
2.1 Mobile Value-Added Services (VAS) Market Size (Value) by Players (2013-2018) 
2.2 Competitive Status and Trend 
2.2.1 Market Concentration Rate 
2.2.2 Product/Service Differences 
2.2.3 New Entrants 
2.2.4 The Technology Trends in Future

3 Company (Top Players) Profiles 
3.1 America Movil 
3.1.1 Company Profile 
3.1.2 Main Business/Business Overview 
3.1.3 Products, Services and Solutions 
3.1.4 Mobile Value-Added Services (VAS) Revenue (Million USD) (2013-2018) 
3.2 Apple 
3.2.1 Company Profile 
3.2.2 Main Business/Business Overview 
3.2.3 Products, Services and Solutions 
3.2.4 Mobile Value-Added Services (VAS) Revenue (Million USD) (2013-2018) 
3.3 Comviva Technologies 
3.3.1 Company Profile 
3.3.2 Main Business/Business Overview 
3.3.3 Products, Services and Solutions 
3.3.4 Mobile Value-Added Services (VAS) Revenue (Million USD) (2013-2018) 
3.4 Google 
3.4.1 Company Profile 
3.4.2 Main Business/Business Overview 
3.4.3 Products, Services and Solutions 
3.4.4 Mobile Value-Added Services (VAS) Revenue (Million USD) (2013-2018) 
3.5 AT&T 
3.5.1 Company Profile 
3.5.2 Main Business/Business Overview 
3.5.3 Products, Services and Solutions 
3.5.4 Mobile Value-Added Services (VAS) Revenue (Million USD) (2013-2018) 
3.6 Blackberry 
3.6.1 Company Profile 
3.6.2 Main Business/Business Overview 
3.6.3 Products, Services and Solutions 
3.6.4 Mobile Value-Added Services (VAS) Revenue (Million USD) (2013-2018) 
3.7 CanvasM Technologies 
3.7.1 Company Profile 
3.7.2 Main Business/Business Overview 
3.7.3 Products, Services and Solutions 
3.7.4 Mobile Value-Added Services (VAS) Revenue (Million USD) (2013-2018) 

Continued….

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