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English Proficiency Test Market to Reach USD 4.05 Billion by 2032, Driven by Increasing Demand for International Education
The English Proficiency Test Market Size is projected to grow from USD 2.1 billion in 2024 to USD 4.05 billion by 2032, registering a CAGR of 8.56% during the forecast period. The rising demand for higher education abroad, global workforce mobility, and the increasing adoption of English as the global business language are key factors driving market growth.
Drivers & Opportunities for Market Growth
The expansion of the education and corporate sectors has led to a surge in demand for standardized English proficiency tests. Countries such as the U.S., Canada, Australia, and the UK require non-native speakers to prove their English proficiency for university admissions and work visas. Additionally, multinational corporations (MNCs) are increasingly assessing language proficiency as part of their hiring and training processes. The rise of online learning platforms and AI-driven language assessment technologies is creating new opportunities for market growth. Moreover, governments in non-English-speaking countries are incorporating English proficiency exams into their national education policies, further boosting demand.
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Key Market Segments
by Test Type: The market includes major tests such as TOEFL, IELTS, PTE Academic, Cambridge English Exams, and Duolingo English Test. IELTS and TOEFL currently dominate the market due to their global acceptance and strong reputation among universities and employers.
by Mode of Delivery: The increasing preference for computer-based and online English proficiency tests is reshaping the market, with AI-powered remote testing solutions gaining popularity.
based on End-User: The key end-user segments include students, job seekers, and professionals. The education sector accounts for the largest share, driven by international student mobility trends.
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Regional Insights
North America: The U.S. and Canada lead the market due to high international student enrollment and corporate demand for skilled professionals.
Europe: The UK, Germany, and France are key markets, with universities and employers requiring certified English proficiency scores.
Asia-Pacific: Countries such as China, India, and Japan are witnessing rapid growth due to rising study-abroad applications and government initiatives promoting English learning.
Middle East & Africa: The growing emphasis on English education in Gulf countries and African nations is driving market expansion.
Competitive Landscape
The English proficiency test market is highly competitive, with key players focusing on AI-based language assessment, remote proctoring, and adaptive testing solutions. Major market players include:
ETS (TOEFL, TOEIC) – A global leader in English language assessment with strong acceptance in education and employment sectors.
British Council, IDP, and Cambridge Assessment (IELTS) – The most widely recognized English proficiency test providers worldwide.
Pearson (PTE Academic) – Known for AI-driven assessments and fast result delivery.
Duolingo English Test – Gaining popularity due to affordability and fully online testing format.
Michigan Language Assessment – Offers English tests tailored for academic and corporate use.
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Conclusion
The global English proficiency test market is experiencing steady growth, driven by international education demand, corporate language assessment needs, and advancements in AI-driven language testing technologies. As more institutions and employers prioritize English skills, the market is expected to see continued expansion, particularly in emerging economies and digital testing solutions.
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