IT Industry Today

Data Analytics Market Press Release: 27.5% CAGR Surge to 2031 Amid AI Innovations

Recent investments like Microsoft’s €4.3B in Italy and Oracle’s Spain cloud region signal robust European expansion in data analytics infrastructure. Generative AI and edge computing trends enable real-time insights for supply chain and HR applications across manufacturing and government sectors. Asia-Pacific’s IoT boom accelerates predictive analytics adoption in retail and telecom, complementing North America’s cloud dominance.
Published 14 January 2026

United States of America – January 14, 2025 – According to The Insight Partners, The Data Analytics Market is expected to register a CAGR of 27.5% from 2025 to 2031. The data analytics market continues to transform how businesses operate worldwide, empowering organizations to make smarter decisions through advanced insights. As companies navigate an increasingly data-driven world, innovations in data analytics are reshaping industries from healthcare to finance.​

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Data Analytics Market Overview

Leaders like Amazon Web Services, Inc., Dell Inc., IBM Corporation, Microsoft Corporation, Oracle Corporation, SAP SE, SAS Institute Inc., Tableau Software, LLC, Informatica, and MicroStrategy Incorporated drive progress in this dynamic space. These key players offer robust solutions across prescriptive analytics, predictive analytics, customer analytics, descriptive analytics, and others. Recent developments highlight the integration of generative AI and edge computing, enabling real-time processing closer to data sources for faster insights.​

Businesses leverage data analytics in applications such as supply chain management, enterprise resource planning, database management, human resource management, and more. Across industry verticals including BFSI, IT and telecom, manufacturing, healthcare, retail and e-commerce, government, and others, these tools uncover hidden patterns and opportunities. In early 2026, trends like agentic analytics and natural language processing are gaining momentum, allowing non-technical users to generate insights effortlessly.​

Updated Market News

Gartner forecasts that by 2026, non-technical users will create 75% of new data integration flows using AI-driven tools. Global spending on big data and analytics is accelerating, fueled by AI agents automating half of business decisions by 2027. Microsoft’s €4.3 billion investment in Italy’s cloud and AI infrastructure in October 2024 underscores Europe’s push for scalable data analytics platforms.​

Oracle’s over $1 billion commitment to a new cloud region in Spain highlights growing demand in financial services and healthcare. In the UK, £6.3 billion in data center investments by U.S. firms positions the region as a hub for AI-powered data analytics. SAS expanded public sector access through a Carahsoft partnership in 2024, broadening analytics for government use. These moves reflect the data analytics market's vitality amid rising cloud adoption and privacy regulations across 140+ countries.​

Market Size, Share, Trends, Analysis, and Forecast by 2031

  • Global Market Size and Growth: The data analytics market is projected to expand significantly from 2025 to 2031 at a robust CAGR of 27.5%, driven by demand for AI-integrated solutions and cloud scalability.​
  • Market Share Leaders: Amazon Web Services, IBM, Microsoft, Oracle, and SAP SE command substantial shares through comprehensive platforms spanning descriptive to prescriptive analytics.​
  • Key Trends: Adoption of generative AI, real-time streaming, edge computing, and augmented analytics dominates, with GenAI and retrieval-augmented generation (RAG) introducing predictive modeling innovations.​
  • Global Analysis: North America leads due to advanced cloud infrastructure, while Asia-Pacific grows fastest via predictive analytics in manufacturing and retail.​
  • Regional Analysis – Europe: Strong investments in data centers boost BFSI and healthcare; UK and Italy emerge as innovation centers.​
  • Regional Analysis – Asia-Pacific: Rapid IoT expansion fuels supply chain and e-commerce applications in IT/telecom and government sectors.​
  • Forecast to 2031: Expect hybrid cloud-edge architectures, on-device AI for workforce analytics, and governance enhancements amid data privacy laws.​
  • Industry Verticals Impact: Healthcare benefits from customer analytics, manufacturing from prescriptive tools, and retail from real-time insights.​

Strategic Implications for Businesses

Organizations embracing data analytics gain a competitive edge by optimizing operations without relying solely on gut feelings. For instance, prescriptive analytics guides supply chain decisions, while predictive models forecast HR needs in dynamic markets. In retail and e-commerce, customer analytics personalizes experiences, fostering loyalty amid fierce competition.​

IT and telecom firms use database management analytics to handle massive data volumes from 5G rollouts. Government sectors apply these tools for efficient resource planning, ensuring public services align with citizen demands. Healthcare providers leverage descriptive analytics to track patient trends, improving outcomes through evidence-based strategies.​

Future Outlook

The data analytics market's evolution promises even greater accessibility, with natural language processing democratizing insights for all users. As edge computing matures, hybrid models will blend on-premises security with cloud power, addressing latency in manufacturing and BFSI. Stakeholders like MicroStrategy and Tableau are poised to innovate further, integrating decision intelligence for proactive strategies.​

This surge reflects a broader shift: data isn't just collected—it's a living asset driving sustainable growth. Companies ignoring these advancements risk falling behind in an era where timely insights define success.​

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