Australia Mobility‑as‑a‑Service Market Projected to Reach USD 1,144.44 Million by 2033

According to the latest report by IMARC Group, titled “Australia Mobility as a Service Market Size, Share, Trends and Forecast by Service Type, Transportation Type, Application Platform, Propulsion Type, and Region, 2025–2033”, the Australia Mobility‑as‑a‑Service Market size reached USD 144.00 Million in 2024. Looking forward, the market is projected to reach USD 1,144.44 Million by 2033, exhibiting a compound annual growth rate (CAGR) of 25.90% during 2025–2033. This traction reflects broad-based shifts across the nation’s urban mobility landscape.

• Base Year: 2024

• Historical Years: 2019–2024

• Forecast Years: 2025–2033

• Market Size in 2024: USD 144.00 Million

• Market Forecast for 2033: USD 1,144.44 Million

• Market Growth Rate 2025–2033: 25.90%

Australia Mobility‑as‑a‑Service Market Overview

The Australia MaaS market is experiencing rapid transformation, driven by rising government initiatives promoting sustainable transport models and growing demand for integrated, subscription‑based mobility services. Urbanization is shaping adoption, especially in cities such as Sydney, Melbourne, Brisbane, and Perth, where congestion and infrastructure stress are boosting interest in multimodal MaaS platforms. Digital platforms are evolving, providing seamless, app-based access to ride-sharing, micro-mobility, public transport, and subscription services that align with rising urban mobility expectations.

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Australia Mobility‑as‑a‑Service Market Trends

• Urbanization Accelerating MaaS Demand: As 86% of Australians reside in urban areas, MaaS platforms are being adopted to optimize last-mile connectivity and ease congestion in dense city centres.

• Shift Toward Sustainable Transport: MaaS providers are integrating eco-friendly options such as e-bikes, shared electric vehicles (EVs), and electric buses in line with national climate targets and consumer ESG expectations.

Australia Mobility‑as‑a‑Service Market Drivers

• Government Policy & Incentives: Policies supporting sustainable transport and low‑emission mobility are encouraging MaaS platform development, particularly integration of EVs and micro-mobility options.

• Customization & Subscription Models: Rising consumer interest in flexible, on‑demand transport options—over traditional vehicle ownership—is driving adoption of subscription-based MaaS services.

• Digital Platform Innovation: Advances in mobile apps, route optimization, and multimodal ticketing systems are enhancing user experience and platform accessibility.

Challenges and Opportunities

Challenges:

• Fragmented Mobility Ecosystem: Integration of multiple transport providers into unified MaaS platforms is still nascent, limiting seamless service delivery.

• Regulatory Alignment: Coordinating shared mobility, data privacy, and transportation policies across state jurisdictions remains complex.

• Consumer Awareness: Wider public understanding of MaaS benefits needs further development to drive mass adoption.

Opportunities:

• Integrated Multi-Modal Platforms: Development of consolidated platforms aggregating public transit, micro‑mobility, and ride‑sharing offers new customer value.

• Green Transport Expansion: Incorporating e-bikes, EV fleets, and carbon footprint dashboards can attract sustainability-focused users.

• Corporate & Public Sector Collaboration: Partnerships with municipalities and employers could foster MaaS adoption through employee mobility programs and smart city initiatives.

Australia Mobility‑as‑a‑Service Market Segmentation

By Service Type: Subscription-based models, pay-as-you-go, dynamic pricing, bundling

By Transportation Type: Public transit, ride-hailing, e-bike/scooter sharing, car-sharing, shuttles

By Application Platform: Mobile apps, web platforms, integrated ticketing systems

By Propulsion Type: ICE vehicles, electric vehicles, micro-electric (e‑bikes/scooters)

By Region: New South Wales & ACT; Victoria & Tasmania; Queensland; South Australia & Northern Territory; Western Australia

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Key Highlights of the Report

• Historical and forecast market sizing (2019–2033) across service, transportation, platform, and propulsion categories

• Macro drivers including urbanization, policy influence, and sustainability frameworks

• Trends in digital integration, multimodal ticketing, and subscription services

• Segmentation insights and regional breakdowns

• Strategic outlook on platform convergence, EV integration, and future mobility models

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