AR Gaming Market 2017: Growing Market Trends with Technology Development Analysis by 2021

The first stage of AR began in the late 1950s when Sensorama was invented. The machine was similar to a mini theater that would engage all five senses and create an immersive experience at the cinema. Since the invention of Sensorama, many ideas that could enable people to interact with their environment have come up. One such is the virtual reality (VR) technology that creates a simulated environment around an individual where simultaneous interactions occur in both the virtual and physical space. With the development of VR technology, the AR technology emerged. To overcome limitations of VR and to improve visual experiences, the VR and AR technology were combined to create mixed reality. However, the mixed reality technology failed to success because of its high expense.

Publisher's analysts forecast the global AR gaming market to grow at a CAGR of 151.43% during the period 2017-2021.

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The growing integration of AR technology in mobile and wearable devices is one of the primary drivers of the market’s growth. To offer an enhanced user experience and boost their value proportion, mobile device manufacturers have started integrating AR technology onto their devices. Smartphones are likely to be equipped with powerful processors and 3D cameras to make it an ideal platform for AR gaming. Moreover, the recently launched augmented games like Pokemon GO and MYNZ for Apple smartwatches have gained huge popularity globally. As a result, augmented reality games are foreseen gain huge admiration and drive the growth of the market over the next four years.

Key vendors
- Augmented Pixels
- Aurasma
- Blippar
- Catchoom
- Infinity Augmented Reality
- Qualcomm Technologies
- Total Immersion
- VividWorks
- Wikitude
- Zappar

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Market driver
- Growing awareness of AR technology

Market challenge
- Lack of content in AR gaming

Market trend
- Growing investments through crowdfunding

Fundamentals of Table of Content:

PART 01: Executive summary
PART 02: Scope of the report
PART 03: Market research methodology
PART 04: Introduction
PART 05: Global construction market
PART 06: Market drivers
PART 07: Market trends
PART 08: Global AEC market
PART 09: Market segmentation by product
PART 10: Geographical segmentation
PART 11: Market challenges
PART 12: Impact of drivers and challenges
PART 13: Five forces model
PART 14: Key vendor analysis
PART 15: Key vendor profiles

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