Anime Market Growth: Merchandising, Streaming & APAC Lead (2024-2030)

The global Anime Market Size was valued at USD 29.33 Billion in 2023 and is projected to grow at a remarkable compound annual growth rate (CAGR) of 9.5%, reaching USD 55.37 Billion by 2030. Anime, a cultural phenomenon that originated in Japan, has seen unprecedented growth due to the rise of online streaming services, increased production of anime films, and a rapidly expanding fanbase worldwide.

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Country-Specific Developments

Growth Opportunities in Japan

Japan remains at the heart of the anime industry. Japanese companies such as Studio Ghibli and Toei Animation continue to lead the market, capitalizing on their rich legacy and global fandom. These firms have embraced digital transformation and international collaboration, paving the way for greater global reach.

Trends and Opportunities in South Korea

South Korea has emerged as a key player in the anime market, fueled by local animation studios like Studio Mir and Samg Animation, gaining recognition for collaborations on high-profile projects like The Legend of Korra and Voltron: Legendary Defender. South Korea's rise in the global anime landscape has been facilitated by strong government support and thriving digital infrastructure.

Consolidation in the United States

The U.S. anime market has seen massive growth, largely due to its booming fanbase. Companies such as Crunchyroll, Funimation, and Sentai Filmworks have been key drivers of growth, consolidating their positions through strategic acquisitions. Recent mergers between these platforms have further fueled competition, enhancing distribution capabilities and access to exclusive content.

Updation of Anime Distribution in Vietnam

Vietnam has witnessed rapid anime content consumption, with platforms like Viki and Bilibili making anime accessible across the country. With increasing fan engagement, anime-related merchandise and events are growing rapidly, creating new opportunities for local content creators and distributors.

Trends in France

In France, anime has long been a staple of television programming, with high demand for both dubbed and subtitled content. Leading distributors such as Kaze and Kazé have capitalized on this demand by increasing their content catalog, solidifying France as one of Europe's key anime markets.

Growth of the Anime Market in China

China's anime market is expanding rapidly, with local studios like Bilibili and Tencent making significant investments in anime content. The Chinese government has supported local productions, leading to a surge in domestic anime series and adaptations of popular manga and webcomics.

Consolidation in the UK

The UK anime market is experiencing growth, with major acquisitions from companies like Manga Entertainment and Anime Ltd., which recently secured the rights to distribute highly anticipated titles. The UK’s dedicated fanbase and strong retail presence contribute significantly to anime's continued expansion.

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Anime Market Segment Analysis:

by Type

T.V

Movie

Video

Merchandising

Music

Pachinko

Live Entertainment

Internet Distribution

by Distribution Channel

Online

Offline

by Origin

Comics

Computer Based

With the largest percentage of the global anime market (30%) in 2023, the merchandising segment led the market by type and is predicted to maintain its lead by 2030. Among young people, anime memorabilia such as posters, keychains, t-shirts, and miniatures is growing in popularity. Furthermore, this product is available for purchase via a variety of physical and online channels, providing customers with increased accessibility. As a result, the market is expanding as more people collect figurines, keychains, t-shirts, and other items featuring anime characters.

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Anime Market, Key Players:

1. Bones Inc. (Tokyo, Japan)

2. Kyoto Animation Co. (Japan)

3. Madhouse Inc. (Tokyo, Japan)

4. Production I.G. (Tokyo, Japan)

5. Toei Animation Co. (Shinjuku-ku, Tokyo)

6. P.A.Works, Inc. (Toyama, Japan)

7. Pierrot Co., Ltd. (Tokyo, Japan)

8. Sunrise Inc. (Tokyo, Japan)

9. Studio Ghibli (Tokyo, Japan)

10. Anime International Company (ACI )(Tokyo, Japan)

11. VIZ Media (California, United States)

12. Funimation. (Texas, United States)

13. Aniplex of America (California, United States)

14. Crunchyroll. (California, United States)

15. Discotek Media (Florida, United States)

16. Nippon Animation (Tokyo, Japan)

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