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2020 Volumetric Video Market is Emerging with 25.2% of CAGR by 2027 - 4D View Solution SAS, Dimension, Microsoft Corporation, Intel Corporation, RealView Imaging

Volumetric video market was valued at US$ 1,424.3 million in 2019 and is projected to reach US$ 8,471.0 million by 2027; it is expected to grow at a CAGR of 25.2% from 2020 to 2027.
Published 03 November 2020
Volumetric video technology with multiple cameras captures images of real persons and at the same time creates naturally moving dynamic 3D models, which are able to be arbitrary viewpoints in a virtual scene. The use of volumetric video, especially in events, sports, and entertainment, is encouraging the growth of the volumetric video market. Applications including signage, medical, and advertisement, and education & training mostly use volumetric video technology.

Volumetric Video Market to 2027 - Global Analysis and Forecasts by Volumetric Capture (Hardware, Software, and Services); Application (Sports Events and Entertainment, Medical, Signage and Advertisement, Education and Training, and Others)

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Impact of Covid-19 on Volumetric Video Market:

The 2019-20 COVID-19 (coronavirus) pandemic had a major impact on society, public health, and the economy as a whole. Further, it has also caused chaos to the sporting calendar. In an attempt to stop the spread of the virus, several professional as well as amateur leagues across all regions and sports took the extraordinary step to suspend or postpone their sports events on the instruction of the Centers for Disease Control and Prevention to avoid gatherings of huge numbers of people. For instance, Union of European Football Associations announced to postpone the ‘Euro 2020’ tournament to 2021. Other events such as Chinese football’s Super League, Indian Wells tournament (US), French Open, Indian Premier League, and Formula 1, among others, are either postponed or cancelled. Postponed or cancelled events might result in a decline in revenues for the players operating in volumetric video market.

The television is capable of displaying a sports event video only from the angle in which the camera offers. However, it does not display the entire view of the stadium in 360° angle. There have been various improvements in camera technology, with the incorporation of advanced lenses while shooting sports events. As advancement, around 38 small sized 5K cameras are installed around the stadium to capture the entire field of play. These cameras help generate massive amount of volumetric data (voxels), by capturing a broad width, height, and depth of the subject. The camera array is connected by fiber to the on-site the servers, from where the entire data is stored and processed. This set up around the stadium facilitates enhanced viewing experience, providing the advantage to view from 360° angle.

Strategic Insights

Several other players operating in the volumetric volume market are also taking initiatives such as construction of new volumetric video studios, which is driving the demand for the volumetric videos. Some of the recent key developments are mentioned below. Few of the recent acquisitions are listed below;

2019: Intel partnered with Manchester City, Arsenal FC, and Liverpool FC to deliver immersive experiences at the Emirates Stadium, Anfield, well as the Etihad Stadium through Intel’s True View, which transforms volumetric video data into immersive 3D replays.    

2018: VoluCap unveiled a volumetric video capture studio located in Berlin.

2018: Intel unveiled an advanced studio precisely for the production of large-scale, volumetric content for immersive media

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