IT Industry Today

Jump paves way for affordable online trading for SMEs

Jump Marketing, one of Scotland’s most successful creative communications agencies, believes they have come up with a cost effective solution for SME’s, start-ups and microbusinesses facing the bank breaking expense of trading online.
Published 08 June 2015

Jump has launched a new company this week called Vitamin, with the aim of bringing high-end, custom designed websites and on-line shops within reach of smaller businesses with limited budgets – Vitamin is building websites for up to 70% less than comparable solutions according to Vitamin’s Managing Director and co-founder, Mat Norbury.

“Our aim is simple. To reduce the cost for SME’s looking to trade online or improve their online presence. Vitamin bridges the gap in the market between the £1 a month GoDaddys of this world and the bespoke solutions provided by agencies charging tens of thousands. Vitamin sits in the middle with a cost-conscious solution that does not compromise on quality of design, functionality or ongoing support. This is something that no one else is doing.”

Vitamin has achieved this by radically reducing the ‘development’ stage - the time it takes to build a website. Development time typically counts for between 70-80% of the final cost of a website and  can involve weeks of work. By introducing a streamlined approach to both the design and build of websites, including the development of a set of flexible building blocks which can be quickly customised and adapted to meet the demands of unique sites, the company has found a way to build top of the range websites in days rather than weeks.

In monetary terms, Vitamin is building websites and on-line shops at around 30% of the cost of a comparable custom solution. A site which might typically cost £8-10,000 with comparable solutions can be provided for just £2,000-3,000, without any compromises in design or functionality.

Mat continues; “We developed Vitamin for two reasons. Firstly we believe that many larger SME businesses have over spent on their digital assets, with some getting sucked into buying excessively expensive websites from agencies that charge premium prices. However, smaller businesses, who can rarely afford a top of the range website, tend to either operate without one or under-invest, opting for a cheaper ‘off-the-shelf’ alternative, which often fails to deliver the quality of design or functionality they need. This can be massively detrimental to a business and not having an online shop means many small businesses are missing out on lucrative online retail opportunities. The problem facing SME’s today is there isn’t much in the middle. Between the entry level and expensive agency solutions it’s a massive gamble. To guarantee quality you have had to invest big, and this is out of reach of many smaller businesses. Our aim at Vitamin is to offer a premium solution at affordable prices.”

These online trends are backed up by recent research into SME digital spend in the UK. For example, Santander Corporate and Business recently released a report which showed that larger SME’s were forecast to spend a whopping £53 billion in digital services by 2017, with an average spend of £33,212 per year on websites alone. At the other end of the scale, research by Jump Marketing and business start-up advisors,, suggests that small businesses and start-ups chose price over quality, spending on average only £2000-£3000 on a website, with up to a third paying less than £1000. Finally, the Federation of Small Businesses recently announced that one-in-four small UK businesses are operating with no website at all, and for those that do have one, only a third are using it for sales.

Gordon Henderson, Senior Development Manager, Scotland, Federation of Small Businesses comments:

 “An online presence is absolutely vital for all businesses both to trade with customers and to act as a shop window telling prospective customers what they have to offer. With the Scottish Government committed to providing 85% of premises with faster broadband by the end of this year, and 95% by the end of 2017, our use of the internet will only grow. However, one of the big challenges facing SME’s  is the expense of setting up an all-encompassing online presence at a time when they are paying out for other marketing materials, premises, staff, insurance and loans. Websites and ecommerce shouldn’t need to be the huge expensive affairs that they can be.”

Vitamin has been almost 18 months in the making, during which time the company has completed a comprehensive six month pilot phase to test and perfect their product. The company has been working closely with a range of start-ups and SMEs, covering sectors as diverse as food and drink, training and recruitment, tourism and hospitality. These businesses include the Hebridean Food Company, Ramsay of Carluke, LEV Jobs, Scottish Routes and Gusto.

One of these pilot companies is an Edinburgh based gift voucher business called ‘Love from India Street’. Rebecca Christensen, Managing Director and owner of the business comments:

“We have worked with a number of web development suppliers and the whole experience has been confusing, frustrating and unnecessarily expensive. I feel Vitamin’s approach is definitely a step in the right direction. They have delivered a website and online shop at a level of quality that would normally be out of our reach. I think there should be more developers designing sites especially for the SME’s. We make a big contribution to the economy, and yet there isn’t much in the market for businesses like ours.”

Vitamin are already investigating opportunities in overseas markets and the company plan to launch in both Australia and the USA in 2016.


More about Vitamin

Vitamin is a new website and ecommerce solution from Jump Marketing, one of Scotland’s most successful creative communications agencies. Developed specifically for start-ups and SMEs, Vitamin creates custom sites for businesses with limited budgets, without compromising on the level of design, functionality or support.

Members of Vitamin pay a small monthly fee for unlimited help and support in managing, updating and promoting their sites. Overtime, Vitamin aim to introduce further cost savings for SME’s by building what Managing Director and co-founder Mat Norbury describes as; “a subscription based community of small businesses, where members benefit from collective cost savings and collaborative opportunities.” Vitamin embodies the ethos of the sharing economy, not least in the way members can opt in to access valuable shared marketing and consumer purchasing data aggregated from the entire Vitamin network of sites, completely free of charge. These businesses can then use this data to create targeted online marketing campaigns.

For more information, please visit or call Jump Marketing on 0131 558 5476.

Press Contact

James Walter

Candid Media


Mobile: 07796 445 753

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