IT Industry Today
ICT Investment Trends in Germany Key Players- Adobe, IBM, Microsoft and SAP Market Analysis Forcast 2017-2022
ICT Investment Trends in Germany
Summary
German enterprises are investing in various ICT domains in order to introduce pioneering digital services in the future. Germany's economy is growing firmly in 2017, and had a huge trade surplus in 2016, with high exports in vehicles, machinery, pharmaceuticals, and electrical equipment, which are pushing investments in the ICT sector. Software as a service (SaaS) was the most popular cloud computing solution in 2016, infrastructure as a service (IaaS) is also set to gain momentum in the next two years, driven by the need to achieve flexibility and scalability in their architecture for creating an on-demand infrastructure extension or scaling down without difficulty.
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Scope of The Report
- The survey shows that German enterprises are looking to increase their total ICT budget in 2017, indicating that enterprises are moving towards technology driven work environments to boost productivity.
- As the German government is focussing on helping small and medium-sized enterprises (SMEs) to digitally transform their businesses under its ‘Digital Strategy 2025’ plan, local software vendors and network providers are expected to attract greater opportunities in the SME market.
- Increasing customer satisfaction tops the list of business objectives, followed by the need to gain a competitive advantage, in influencing IT investment strategies among German enterprises.
Table of Contents
Table of Contents
Key findings
Key implications for ICT vendors
Executive summary
Survey demographics
ICT budget changes
ICT budget allocation by core technology area
Hardware budget breakdown
Software budget breakdown
Third party IT services expenditure
Communications expenditure
Cloud computing budget
ICT budget allocation by function
Outsourced IT functions
ICT investment priorities and vendor satisfaction
Enterprise applications
Internet of Things (IoT)
Cloud computing
Business intelligence
Business objectives influencing IT investment strategy
ICT provider selection
Key decision makers for purchasing technology
Appendix
.Continued
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