ICT Investment Trends in Germany Key Players- Adobe, IBM, Microsoft and SAP Market Analysis Forcast 2017-2022

ICT Investment Trends in Germany

Summary 

German enterprises are investing in various ICT domains in order to introduce pioneering digital services in the future. Germany's economy is growing firmly in 2017, and had a huge trade surplus in 2016, with high exports in vehicles, machinery, pharmaceuticals, and electrical equipment, which are pushing investments in the ICT sector. Software as a service (SaaS) was the most popular cloud computing solution in 2016, infrastructure as a service (IaaS) is also set to gain momentum in the next two years, driven by the need to achieve flexibility and scalability in their architecture for creating an on-demand infrastructure extension or scaling down without difficulty.

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Scope of The Report

- The survey shows that German enterprises are looking to increase their total ICT budget in 2017, indicating that enterprises are moving towards technology driven work environments to boost productivity. 
- As the German government is focussing on helping small and medium-sized enterprises (SMEs) to digitally transform their businesses under its ‘Digital Strategy 2025’ plan, local software vendors and network providers are expected to attract greater opportunities in the SME market. 
- Increasing customer satisfaction tops the list of business objectives, followed by the need to gain a competitive advantage, in influencing IT investment strategies among German enterprises.

  Table of Contents 

Table of Contents 
Key findings 
Key implications for ICT vendors 
Executive summary 
Survey demographics 
ICT budget changes 
ICT budget allocation by core technology area 
Hardware budget breakdown 
Software budget breakdown 
Third party IT services expenditure 
Communications expenditure 
Cloud computing budget 
ICT budget allocation by function 
Outsourced IT functions 
ICT investment priorities and vendor satisfaction 
Enterprise applications 
Internet of Things (IoT) 
Cloud computing 
Business intelligence 
Business objectives influencing IT investment strategy 
ICT provider selection 
Key decision makers for purchasing technology 
Appendix

  .Continued

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