U.S. Nutraceuticals Market to Climb from $161.8B to $292.9B by 2033 | 6.82% CAGR

U.S. Nutraceuticals Market Analysis

The U.S. nutraceuticals market continues to exhibit robust momentum, solidifying its position as a cornerstone of the broader health and wellness economy. At a compound annual growth rate (CAGR) of 6.82% between 2025 and 2033, the nutraceuticals market in the United States is projected to generate US$ 161.8 billion in revenue in 2024 and US$ 292.88 billion in 2033. The rapid evolution of consumer preferences, the convergence of food and medicine, and growing awareness around preventive health are shaping an exciting future for the nutraceutical sector. As consumer mindsets shift toward holistic well-being and longevity, nutraceuticals—products that combine nutritional and therapeutic benefits—are becoming increasingly mainstream. The category spans dietary supplements, fortified foods, functional beverages, and even cosmeceuticals, all aimed at enhancing physical and mental health through daily nutrition.

Key information covered in the report.

Base Year - 2024

Historical Period - 2020-2024

Market Forecast - 2025-2033

Market - US$ Billion

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U.S. Nutraceuticals Market Overview

The U.S. nutraceuticals market is experiencing significant growth, largely driven by increasing consumer awareness of the connection between nutrition and overall health. Nutraceuticals, which include dietary supplements, functional foods, and health-oriented beverages, are becoming more popular as individuals adopt proactive approaches to wellness.

A key factor fueling this demand is the growing emphasis on preventive healthcare. Consumers are actively seeking products that promote general well-being and address specific health issues, such as immunity, digestion, and cognitive function. This trend is particularly noticeable among the aging population, which is becoming more health-conscious and focused on managing health through nutrition.

Another major driver is the rising interest in natural and minimally processed products. Consumers are gravitating toward supplements and functional foods made from organic sources and free from synthetic additives. This shift reflects a broader movement toward clean-label products and transparent branding, emphasizing ingredients that are perceived as safe and beneficial.

Manufacturers are responding by developing nutraceuticals that feature plant-based and organic ingredients, aligning with the evolving preferences of health-conscious consumers. The COVID-19 pandemic has further accelerated this demand, especially for products that support immune health. Increased consumer focus on vitamins, minerals, and immune-boosting compounds has led to a surge in sales of supplements designed to enhance overall resilience and wellness.

U.S. Nutraceuticals Market Driven by Aging Population

The increasing number of older adults in the United States is a significant driver of the nutraceuticals market. With life expectancy rising, the population of Americans aged 65 and older has surpassed 55 million and is projected to exceed 95 million by 2060, according to the latest U.S. Census data.

As people age, their health and wellness needs become more complex, leading to greater interest in natural products that support joint health, cognitive function, cardiovascular wellness, and other age-related concerns. In response, the nutraceuticals industry has developed advanced formulations specifically designed for senior consumers. These products often combine multiple beneficial ingredients into a single supplement, providing targeted support for various aspects of aging.

The baby boomer generation, in particular, is driving the demand for these solutions as they strive to maintain active and healthy lifestyles well into retirement. Leading companies are investing heavily in clinical research to validate the effectiveness of ingredients and formulations tailored for older demographics. The significance of nutraceuticals created to address the changing demands of aging populations is highlighted by this scientific support, which also boosts customer confidence.

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How does artificial intelligence (AI) contribute to the growth of the U.S. nutraceuticals market?

Artificial Intelligence (AI) is significantly enhancing the U.S. nutraceutical market by streamlining product development, enabling personalized nutrition, and improving operational efficiency. AI tools analyze vast datasets to identify effective functional ingredients, predict formulation stability, and accelerate research and development cycles. This allows companies to create targeted supplements and functional foods that address specific health concerns, such as immunity, digestion, and cognitive support.

Additionally, AI-driven personalization is transforming consumer engagement by offering tailored nutrition plans based on individual health data, lifestyle, and genetic profiles. The need for personalized wellness solutions is rising as a result of this change.

A notable example of AI’s impact is Nutrify’s launch of Dealsphere in February 2025, an AI-powered platform designed to revolutionize product commercialization in the nutraceutical industry. Dealsphere streamlines the in-licensing process by providing instant access to validated formulas, scientific dossiers, and mapped supply chains, enabling product launches within 15 to 30 days. This innovation eliminates traditional barriers to market entry, fosters rapid innovation, and supports the growing demand for science-backed, responsible nutrition. As AI continues to evolve, its integration into the nutraceutical sector is expected to further enhance market growth, efficiency, and consumer trust.

Key Insights into the U.S. Nutraceuticals Market

The U.S. nutraceuticals market is dynamic and competitive, influenced by both established industry leaders and emerging innovators. Major companies such as Abbott, Amway Corp., Herbalife Nutrition Ltd., Nestlé S.A., The Kraft Heinz Company, The Hain Celestial Group, Inc., GlaxoSmithKline plc, General Mills Inc., Danone, Monster Beverage Corporation, Reckitt, and Tyson Foods, Inc. hold strong market positions. They achieve this through extensive product offerings, trusted brand reputations, and broad distribution networks.

These titans of the industry frequently control important markets like protein supplements, vitamins, and minerals. They leverage their research and development capabilities along with economies of scale to consistently deliver innovation and high-quality products.

Simultaneously, there is a rise in smaller, niche brands that target specific health concerns or incorporate novel, natural ingredients. These agile companies are driving growth in specialized segments and reshaping consumer preferences by offering targeted, clean-label products.

The competitive landscape is encouraging all players to innovate across various dimensions, including formulation, packaging, and delivery formats, to capture consumer interest. Moreover, the growth of e-commerce and direct-to-consumer channels, along with the impact of health and wellness influencers, is democratizing the market. This shift allows newer brands to gain visibility quickly and challenge the dominance of traditional players.

Key Companies

•            PepsiCo, Inc.

•            General Mills, Inc.

•            Nestlé S.A.

•            Kellogg Company

•            Herbalife International of America, Inc.

•            Danone S.A.

•            Now Health Group, Inc. (NOW Foods)

•            Alticor Inc (Amway Corporation)

•            Red Bull GmbH

•            Abbott Laboratories

Recent Developments in the U.S. Nutraceuticals Market

EZZ Life Science Expands Functional Food Portfolio

In August 2024, EZZ Life Science expanded its product offerings by launching four new functional food products aimed at both pediatric and adult consumers. Three of these products are specifically formulated to support children's health, while one is designed to meet the nutritional needs of adults. This strategic expansion highlights EZZ's commitment to providing a diverse range of health and wellness solutions within the growing functional food segment.

Systm Foods Acquires Humm Kombucha

In January 2024, Systm Foods completed the acquisition of Humm Kombucha, a well-known brand in the low- and zero-sugar kombucha and gut-health beverage market. This acquisition aligns with Systm Foods' strategy to establish a leading presence in the functional beverage market. By integrating Humm Kombucha, Systm significantly enhances its position in the refrigerated, ready-to-drink beverage category, focusing on digestive health and clean-label innovation.

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