U.S. Bone & Joint Health Supplements Market to Reach $4.11 Billion by 2029, Driven by Shift Toward Natural and Plant-Based Products – Arizton

According to Arizton’s latest research report, the US bone & joint health supplements market is growing at a CAGR of 3.73% during 2023-2029.

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Report Summary 

Market Size (2029): $4.11 Billion  

Market Size (2023): $3.30 Billion 

CAGR (2023-2029): 3.73% 

Historic Year: 2020-2022 

Base Year: 2023 

Forecast Year: 2024-2029 

Market Segmentation: Product, Form, Gender, End-User, and Distribution Channel

The US Bone & Joint Health Supplements Market Booms with Shift Towards Natural, Plant-Based Products and Popularity of Gummies

The US bone and joint health supplements market is experiencing substantial growth, driven by evolving consumer preferences and an increased focus on preventive healthcare. A notable trend is the shift towards natural and plant-based ingredients, with consumers seeking products that are perceived as safer and more environmentally friendly.

Manufacturers are responding to this demand by incorporating natural sources of calcium, vitamins, and other essential nutrients into their supplements. Popular plant-based ingredients now include algae-derived calcium and herbal extracts.

The gummies segment is also expanding rapidly, thanks to the introduction of diverse flavors and formulations that appeal to a wider audience. Gummies are favored for their convenience, taste, and ease of consumption, particularly among children and older adults who may struggle with pills. The aging US population is a key driver of the market, as older adults are more prone to osteoporosis and arthritis. This has led to the development of supplements tailored to support bone density and joint health in older consumers, addressing age-related issues.

Advancements in nutritional science and supplement formulation are contributing to market growth. Enhanced bioavailability, innovative delivery systems, and synergistic ingredient combinations make supplements more effective and attractive. Consumers, now more aware of micronutrient deficiencies, are increasingly seeking products that help fill nutritional gaps, especially those vital for bone density and joint function. 

Key Development

• In 2023, Voltaren, a brand under Haleon, introduced two new non-prescription pain supplements, joint comfort and movement and joint health and bone strength dietary supplements, aimed at improving joint health and mobility. These products feature natural, scientifically backed ingredients designed to protect joint tissue and cartilage, promote healthy inflammatory responses post-exercise, and support healthy aging, according to the company.

• In 2022, the vitamins and supplements brand of Nestlé, Puritan’s Pride announced the launch of an affordable Personalized Vitamin Packs subscription program. Customers can take a five-minute quiz on the company’s website to receive a personalized regimen of vitamins and supplements. These customized daily packs are then conveniently delivered to customers’ doorsteps each month.

Market Segmentation

Product Type Insights:

In the U.S. bone and joint health supplements market, the minerals segment commands the largest market share in 2023. Minerals are essential for bone and joint health and are a fundamental component of many dietary supplements aimed at supporting these areas. Calcium, magnesium, and phosphorus are the primary minerals featured in these supplements, playing crucial roles in maintaining, developing, and repairing bones and joints. Their effectiveness is well-supported by scientific research, and they are generally well-tolerated, making them popular choices for individuals looking to support their musculoskeletal health.

Form Type Insights:

The market for bone and joint health supplements in the U.S. is also segmented by form type, including tablets, capsules & softgels, gummies, liquids & powders, and others. The gummies segment is experiencing significant growth, with the highest compound annual growth rate (CAGR) during the forecast period. This surge in popularity is driven by shifting consumer preferences, product innovations, and effective marketing strategies. Gummies are especially appealing due to their ease of consumption, which is advantageous for those who have difficulty swallowing pills or capsules. Their convenience, as they can be taken without water and are portable, makes them particularly attractive to older adults and children—key demographics for these supplements.

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Key Vendors

• Amway
• Kirkland Signature
• Bayer AG
• Haleon
• Herbalife
• Nature's Sunshine Products
• Nestle
• Procter & Gamble
• NOW Foods
• Reckitt Benckiser Group
• Better Being
• Dr. Willmar Schwabe
• GNC Holdings
• Hi-Health
• Isagenix
• Life Extension
• Nature's Craft
• Otsuka Pharmaceutical
• Vytalogy Wellness
• Shaklee 
• Church & Dwight
• Unilever
• BioTRUST Nutrition
• Walmart
• Arazo Nutrition
• NATURELO
• BASF SE
• Bluebonnet Nutrition
• Country Life
• Enzymedica
• Gaia Herbs
• Hi-Tech Pharmaceuticals
• Irwin Naturals
• Kindomway Nutrition
• mindbodygreen
• Natural Immunogenics
• H&H Group
• NATURAL ORGANICS
• Nordic Naturals
• Orphic Nutrition
• Solara Labs
• Standard Process
• Vimerson Health
• Walgreens
• Wellbeing Nutrition
• Wild Nutrition
• Bio Island
• A&Z Pharmaceutical

Segmentation & Forecast

• Product
• Vitamins
• Minerals
• Omega-3
• Glucosamine & Chondroitin
• Others
• Form
• Tablets
• Capsules & Softgels
• Gummies
• Liquids & Powders
• Others
• Gender
• Male
• Female
• End-User
• Pediatric
• Adults
• Distribution Channel
• Supermarket & Hypermarkets
• Pharmacies & Drugstores
• Specialty Stores
• E-Commerce
• Others

Key Questions Answered in the Report: 

How big is the U.S. bone and joint health supplements market?

What are the key U.S. bone and joint health supplements market trends?

What is the growth rate of the U.S. bone and joint health supplements market?

Who are the major players in the U.S. bone and joint health supplements market?

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