Touchscreen Infotainment System Aftermarket Market is Projected to Reach USD 22.5 Billion, with a Robust 6.5% CAGR Till 2035

WiseGuy Reports, Oct. 2025 (Press Release) – The Touchscreen Infotainment System Aftermarket Market Global Outlook:

Global Touchscreen Infotainment System Aftermarket Market Growth Analysis and Trends Report Technology (Capacitive, Resistive, Infrared, Surface Acoustic Wave), By Display Size (5 inches, 7 inches, 9 inches, 10 inches, 12 inches), By End Use (Passenger Vehicles, Commercial Vehicles, Motorcycles), By Features (Navigation, Bluetooth Connectivity, Smartphone Integration, Voice Control) and By Regions - Global Industry Forecast 2025 to 2035

Touchscreen Infotainment System Aftermarket Market Overview

Touchscreen Infotainment System Aftermarket Market: Powering the Next Generation of In-Vehicle Connectivity

The Touchscreen Infotainment System Aftermarket Market is experiencing strong global growth, driven by the increasing demand for advanced in-car entertainment, connectivity, and navigation solutions. Valued at USD 11.23 billion in 2024, the market is projected to reach USD 11.96 billion in 2025 and surge to USD 22.5 billion by 2035, growing at a CAGR of 6.5% during the forecast period (2025–2035). As vehicles become smarter and consumers seek enhanced driving experiences, the aftermarket segment for touchscreen infotainment systems is evolving into a critical growth driver for the automotive electronics industry.

Market Overview

The Touchscreen Infotainment System Aftermarket Market includes audio-visual interfaces, smart displays, and integrated connectivity systems designed for retrofitting into vehicles post-manufacture. These systems offer drivers and passengers improved entertainment, navigation, and communication capabilities. Between 2019 and 2023, the market saw steady expansion due to the surge in digital transformation across the automotive industry, coupled with consumer expectations for connected vehicle technologies. With more drivers upgrading their existing vehicles rather than purchasing new ones, the aftermarket segment is becoming a preferred choice for infotainment upgrades.

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Key Market Dynamics

Several factors are fueling the growth of the Touchscreen Infotainment System Aftermarket Market. Technological advancements in display resolution, processor performance, and AI-driven voice assistants are enhancing infotainment experiences. The rising consumer demand for upgrades and seamless smartphone integration with Apple CarPlay, Android Auto, and Bluetooth connectivity has become a major trend.

Rising disposable income, especially in emerging economies, is allowing consumers to invest in vehicle personalization and infotainment enhancements. Additionally, the shift toward enhanced user experience, including voice recognition, real-time navigation, and entertainment streaming, is boosting adoption rates. The expansion of electric and hybrid vehicles, which rely on advanced infotainment systems for vehicle management and connectivity, also contributes to market acceleration.

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Market Segmentation

The Touchscreen Infotainment System Aftermarket Market is segmented by technology, display size, end use, features, and region.

• By Technology: Capacitive touchscreen systems dominate due to their higher sensitivity, faster response, and superior multi-touch capabilities, replacing resistive touchscreens in most aftermarket installations.
• By Display Size: Systems ranging from 6 to 10 inches are the most popular, offering a balance between functionality and dashboard space. However, larger displays exceeding 10 inches are gaining popularity in premium and electric vehicles.
• By End Use: Passenger cars represent the largest segment, driven by growing consumer interest in entertainment and connectivity upgrades. The commercial vehicle segment is also adopting infotainment systems for fleet management, navigation, and driver communication.
• By Features: The market includes navigation-enabled systems, voice-controlled interfaces, multimedia streaming, wireless connectivity, and vehicle diagnostics integration—all aimed at enhancing user engagement and convenience.

Regional Insights

North America remains a leading region in the Touchscreen Infotainment System Aftermarket Market, fueled by high consumer spending power, strong aftermarket infrastructure, and the presence of major players such as Harman International, Panasonic Corporation, and Alpine Electronics. The U.S. dominates the region with a strong trend toward vehicle customization and smartphone-integrated infotainment upgrades.

Europe follows closely, with countries like Germany, the UK, and France leading adoption due to their established automotive aftermarket ecosystems and stringent vehicle safety and performance standards. The increasing penetration of electric vehicles across Europe is also driving demand for smart infotainment upgrades that offer advanced user interfaces and real-time vehicle analytics.

Asia-Pacific (APAC) is projected to be the fastest-growing region through 2035. China, India, Japan, and South Korea are at the forefront of this growth, supported by expanding middle-class populations, rising vehicle ownership, and the booming e-commerce sector that facilitates online infotainment system sales. Affordable, feature-rich infotainment options are gaining traction in these markets. South America and the Middle East & Africa (MEA) are emerging regions, with rising urbanization and the increasing popularity of mid-range cars contributing to steady market expansion.

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Competitive Landscape

The Touchscreen Infotainment System Aftermarket Market is highly competitive, with established automotive electronics manufacturers and technology companies focusing on innovation, partnerships, and global distribution expansion. The industry is witnessing continuous product evolution, emphasizing connectivity, cloud integration, and driver safety.

Key Players in the Touchscreen Infotainment System Aftermarket Market:

• Visteon Corporation
• Alpine Electronics, Inc.
• Robert Bosch GmbH
• JVCKenwood Corporation
• Valeo SA
• Denso Corporation
• Continental AG
• Sony Corporation
• Fujitsu Ten Limited
• Aisin Seiki Co., Ltd.
• Clarion Company, Ltd.
• Pioneer Corporation
• Panasonic Corporation
• Magna International Inc.
• Harman International (a Samsung Company)

Industry leaders such as Bosch, Panasonic, and Harman International are integrating AI, IoT, and cloud-based functionalities into their infotainment offerings to create smarter, connected driving experiences. Pioneer and Sony are focusing on expanding their presence in the budget and mid-tier aftermarket segments with advanced yet affordable solutions. Meanwhile, Continental and Denso are emphasizing long-term collaborations with retailers and installers to enhance distribution reach.

Market Opportunities

The Touchscreen Infotainment System Aftermarket Market offers several key growth opportunities. Enhanced smartphone integration remains a critical focus, allowing seamless connectivity for navigation, calls, and multimedia. Vehicle customization trends are creating demand for personalized infotainment systems tailored to specific models and user preferences. The rising adoption of electric vehicles (EVs) presents opportunities for advanced infotainment systems that integrate energy management and range prediction features. Additionally, the growth of e-commerce platforms has transformed aftermarket sales channels, enabling direct-to-consumer models and efficient distribution.

Future Outlook

The future of the Touchscreen Infotainment System Aftermarket Market is defined by digitalization, connectivity, and user-centric innovation. As automotive technologies evolve, infotainment systems will serve as the core interface between drivers, vehicles, and digital ecosystems. The integration of AI-driven assistants, voice recognition, and over-the-air (OTA) updates will further enhance the aftermarket potential for both consumer and commercial vehicles.

Reasons To Buy The Touchscreen Infotainment System Aftermarket Market Report:

➼ In-depth analysis of the Touchscreen Infotainment System Aftermarket Market on the global and regional levels.

➼ Major changes in market dynamics and competitive landscape.

➼ Segmentation on the basis of type, application, geography, and others.

➼ Historical and future market research in terms of size, share growth, volume, and sales.

➼ Major changes and assessment in market dynamics and developments.

➼ Emerging key segments and regions

➼ Key business strategies by major market players and their key methods

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