Probiotic Dietary Supplements Market Analysis 2018, Leading Players Updates | Expected to Grow at CAGR 7.8% During 2018 to 2023

Market Overview:

Health awareness and gut related disorders have uplifted the growth of probiotic dietary supplements market in this region. The Asia Pacific probiotic dietary supplements market is expected to keep growing over the forecast period due to rising consumption and increasing awareness regarding health & wellness products in this region. Major players are focusing on R&D for expanding the product range. Additionally, the advancement in terms of product development coupled with the technological improvement is considered to be the significant reasons for the increasing growth of probiotic dietary supplements market during the forecast period.

The Asia Pacific region is dominating the probiotic dietary supplements market and is expected to achieve a substantial growth over the forecast period, 2017-2023. China and Japan are leading this market and are expected to be dominating players over the review period as well. Increasing demand for probiotic dietary supplement products from the functional supplements, nutraceutical, and pharmaceutical industry is considered to be the key driving factors in this region.

Additionally, increased promotional activities and high focus on new product launches from the major key players of probiotic dietary supplement industry has surged the demand for probiotic supplements in the Asia Pacific market. However, product intolerance is seen to possess high risk, this may hinder the market growth over the forecast period. Nevertheless, all these factors are expected to lead the growth of the Asia Pacific probiotic dietary supplements market at a CAGR of 8.3% during the review period, 2017-2023.

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Major Key Players:

This report includees a study of strategies such as mergers, acquisitions, and product launches by the major probiotic dietary supplements players. It further includes product portfolios, developments of leading players, which includes

• BioGaia AB (Sweden)
• Probi AB (Sweden)
• Winclove Probiotic BV (the Netherlands)
• Probiotical SpA (Italy)
• AB Biotics, SA (Spain)
• Protexin (U.K)
• Super Smart Holdings Limited (Hong Kong)
• Bifodan A/S (Denmark)
• Biocare Copenhagen ApS (Denmark) and
• Deerland Enzymes, Inc. (U.S.)

Key Findings:

Probiotic dietary supplements have massive opportunity in the functional food & beverage, and nutraceutical industry

Active participation of international authorities such as food and agriculture organization (FAO), and world health organization (WHO) in promoting probiotic dietary supplement products

Dec 2017, BIOHM Health, a microbiome and probiotic company has launched BIOHM children's probiotic product.

Industry Segments:

The global probiotic dietary supplements market is segmented into bacteria, form, and distribution channel.

On the basis of the bacteria, it is segmented Lactobacillus, Streptococcus, Bifidobacteriaum, and others. Among all, the Lactobacillus segment is dominating the market owing to the increased demand of Lactobacillus strain in the probiotic dietary supplement products.

On the basis of the form, it is segmented into tablet, capsule, powder, liquid, and others. The tablet form is dominating in this segment followed by the capsules owing to the dose accuracy. Also, tablets are handy, which is an added benefit over other formulations.

On the basis of the distribution channel, it is segmented into store based and non-store based. Among both, the store-based distribution channel is dominating the market based on the one-stop shopping experience.

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Regional Analysis:

The global probiotic dietary supplements market is segmented into North America, Europe, Asia Pacific, and rest of the world (RoW). Europe is dominating the probiotic dietary supplements market followed by the Asia Pacific. Europe has been accounted for a higher consumption of dietary supplement products owing to increasing awareness about the benefits of consuming probiotic dietary supplements.

Additionally, increasing awareness of the healthy food and increasing disposable income of the consumers in the Asia Pacific region is driving the global probiotic dietary supplements market. Furthermore, increased demand for functional supplements in the nutraceutical and pharmaceutical industry is considered to be a key driver in this region.