Pet Bird Health Market Set to Reach USD 1.7 Billion by 2035, Driven by Rising Pet Ownership and Specialized Care

The pet bird health market, currently valued at USD 786.4 million in 2025, is set for robust growth, with expectations to nearly double by 2035, reaching an estimated USD 1,729.5 million. This expansion, driven by a projected compound annual growth rate (CAGR) of 8.2%, reflects the growing appreciation for pet birds as companions and the increasing demand for specialized care.

In recent years, there has been a marked shift toward preventive healthcare for companion birds, driven by factors such as heightened awareness of avian diseases and rising investment in preventive products. This shift has led to the proliferation of veterinary services, specialized feed supplements, and diagnostic tools designed to address a wide array of avian health concerns.

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Key Drivers of Market Growth:

• Increased Pet Bird Ownership: Rising adoption rates of companion birds across urban and rural regions are contributing significantly to the growing demand for avian healthcare products.
• Preventive Healthcare Focus: Pet owners are investing in a range of health-focused offerings such as vaccines, antiparasitic medications, nutritional supplements, and diagnostic tests to improve bird longevity and quality of life.
• Veterinary Advancements: Enhanced veterinary infrastructure, along with the availability of specialized clinics and services, is driving the growth of the market, particularly in regions with high bird ownership, such as North America, Asia-Pacific, and Europe.
• Innovative Product Offerings: The market is benefiting from product innovations, including herbal supplements, nutraceuticals, and disease-specific treatments designed for companion birds.

Segmental Insights

• Pharmaceuticals: The pharmaceuticals segment is expected to dominate the market, contributing 45% of the total revenue in 2025. This includes essential treatments such as antibiotics, antifungals, and parasitic medications aimed at combating avian diseases.
• Parasitic Infestations: This application segment is expected to hold the largest revenue share, as pet birds are prone to external and internal parasites. Advances in antiparasitic drug formulations have bolstered the demand for this critical healthcare segment.
• Veterinary Hospitals & Clinics: The veterinary hospitals and clinics subsegment will continue to play a central role, holding 40% of the market share in 2025. Specialized veterinary care for pet birds, including diagnostics, treatments, and preventive care, is critical for addressing common avian health issues.

Regional Growth

The Pet Bird Health Market is set to experience strong growth in key regions:

• China is expected to grow at a CAGR of 11.1%, driven by rising pet bird ownership and increasing disposable incomes.
• India follows with a CAGR of 10.3%, fueled by growing middle-class adoption of pet birds and the expansion of veterinary services.
• Germany and France are also key markets, with established pet care cultures and increasing demand for exotic bird care and specialized products.

Future Trends

The future of the pet bird health market is expected to be shaped by several key trends:

• Technological Innovations: Wearable devices, digital health monitoring tools, and telemedicine platforms are expected to become more mainstream, offering real-time health tracking for birds and making specialized care more accessible.
• Growth in Online Retail: E-commerce platforms are becoming a crucial distribution channel, providing global access to specialized bird health products, including supplements, feed additives, and pharmaceuticals.
• Focus on Preventive Care: As awareness around the importance of preventive healthcare for pet birds rises, there will be an increased focus on immune boosters, probiotics, and other nutritional supplements.

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Key Market Players

Leading companies in the pet bird health market include Zoetis, Merck Animal Health, Elanco, Boehringer Ingelheim, Ceva Animal Health, and Vetoquinol. These players are continually innovating, offering a range of pharmaceutical products, diagnostics, and nutraceuticals to address the evolving health needs of pet birds.

Conclusion:

The pet bird health market is expected to witness sustained growth through 2035, driven by increased pet bird adoption, greater awareness of avian diseases, and advancements in preventive healthcare. The market is poised to offer numerous opportunities for growth, innovation, and expansion, with strong potential in both developed and emerging markets.

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