North America Dietary Supplement Market to Hit USD 67.05 Billion by 2033, Boosted by Personalized Nutrition and Health Consciousness

North America Dietary Supplement Market Analysis

The North American Dietary Supplement Market is expected to rise from its 2024 valuation of US$ 40.32 billion to US$ 67.05 billion between 2025 and 2033, at a compound annual growth rate (CAGR) of 5.82%. expanding consumer health consciousness, the desire for natural and organic supplements, and the expanding use of customized nutrition products are driving the industry.

North America Dietary Supplements Market Overview

North America is a key region in the dietary supplement market, featuring numerous players and contract manufacturers. The trend of vertical integration within the value chain has made the supply chain more compact and efficient. The industry in North America is moving toward a less centralized model, focusing on decluttering. Manufacturers are increasingly incorporating new technologies and customized solutions to meet consumer demands.

Various brands and ingredient providers are integrating innovative features, advanced delivery systems, and novel technologies into their products, aiming to enhance their product portfolios. For example, in November 2024, Specnova, a biotech company and crucial ingredient supplier across multiple industries, launched its newly developed NovaQSpheres. This innovative delivery system enables the controlled release of specific ingredients, ensuring precise ingredient release over a period of 8 to 12 hours.

Key information covered in the report

• Base Year - 2024
• Historical Period - 2020-2024
• Market Forecast - 2025-2033
• Market - US$ Billion

Request a free sample copy of the report: https://www.renub.com/request-sample-page.php?gturl=north-america-dietary-supplement-market-p.php

Effective distribution strategies adopted by major market participants significantly contribute to the growth of this sector. Companies utilize websites, e-commerce platforms, and online portals for online distribution, while they prefer pharmacies and hypermarkets for offline distribution. Manufacturers often partner with online retailers, such as Amazon, to deliver products directly to consumers. For instance, in September 2024, Beachbody, LLC, a leading player in the health and wellness sector, announced the expansion of its direct-to-consumer sales channels on Amazon, along with partnership-driven initiatives, to broaden its distribution avenues.

The demand for nutritional supplements is anticipated to increase as people become more conscious of how important dietary choices are to general health and wellbeing.

The launch of new brands, collaborative ventures among companies, and increased availability of diverse products present significant growth opportunities. For example, in November 2024, Prenetics Global Limited, a life sciences company, partnered with global sports icon David Beckham to launch the IM8 brand. This brand introduced two products—Daily Ultimate Essentials and Daily Ultimate Longevity—designed to provide an all-in-one supplement solution.

North America Dietary Supplement Market Trends

Supplements Targeting Women Fuel Market Growth

The market is expanding at a substantial rate due to the rising demand for dietary supplements made especially for women. Women-focused supplements, such as prenatal vitamins, calcium, and iron, are becoming more popular due to the growing awareness of women’s health and wellness. The U.S. Department of Health and Human Services' Office on Women's Health (OWH) claims that women have distinct nutritional needs at various life stages, including pregnancy, breastfeeding, and menopause. A stronger focus on customized dietary supplements that satisfy these particular needs has resulted from this recognition. The demand for these items is also being increased by the growing incidence of lifestyle-related health problems in women, such as anemia and osteoporosis. In the upcoming years, it is anticipated that government programs supporting women's nutrition and health would continue market growth.

Strong Wellness and Fitness Culture Increases Sales of Sports Supplements

Sports nutrition has become a mainstream market segment due to the way the term "active consumer" has evolved. The growing demand for sports supplements in North America is being driven by a greater emphasis on wellness and fitness. According to the U.S. Department of Health and Human Services, initiatives like the "Physical Activity Guidelines for Americans" encourage regular physical activity, leading to a heightened interest in dietary supplements that enhance performance, recovery, and overall health. Additionally, customers are looking for sports nutrition products as a quick solution because the Centers for Disease Control and Prevention (CDC) emphasizes the significance of filling dietary gaps in diets. Government initiatives like "Move Your Way," which encourage a healthy diet and active lifestyle, have been instrumental in increasing public awareness of the advantages of dietary supplements. The market for sports supplements is still expanding as a result of the societal change toward proactive health management and rising engagement in fitness pursuits including yoga, gym sessions, and recreational sports.

Prevalence of Chronic Diseases Driving Market Growth

The market for nutritional supplements in North America is expanding rapidly due to the increased incidence of chronic illnesses like diabetes, heart disease, and obesity. According to the Centers for Disease Control and Prevention (CDC), four out of ten Americans have two or more chronic diseases, and around six out of ten have a chronic illness. As consumers look for nutritional assistance and preventive healthcare options, the rising prevalence of these disorders has increased demand for dietary supplements. The industry is also expanding as a result of government programs raising awareness of the advantages of dietary supplements in the treatment of chronic illnesses. The National Institutes of Health (NIH), for instance, offers a wealth of information and recommendations regarding dietary supplements, highlighting their significance in preserving general health and slowing the progression of disease. The region's demand for dietary supplements is anticipated to be sustained by the increased emphasis on preventative healthcare, which is bolstered by government-sponsored campaigns and public health initiatives.

What does a dietary supplements "new dietary ingredient" mean?

These phrases are defined in the Dietary Supplement Health and Education Act (DSHEA) of 1994 as "dietary ingredient" and "new dietary ingredient." For an ingredient in a dietary supplement to be considered a "dietary ingredient," it must be classified as one of the following:

1. A vitamin

2. A mineral

3. An herb or other botanical

4. An amino acid

5. A dietary substance for human use to supplement the diet by increasing overall dietary intake

6. A concentrate, metabolite, constituent, extract, or combination of any of the dietary ingredients listed above.

A "new dietary ingredient" is defined as any ingredient that meets the criteria of a "dietary ingredient" and was not marketed in the United States before October 15, 1994.

Get Customization in the Report: https://www.renub.com/request-customization-page.php?gturl=north-america-dietary-supplement-market-p.php

Competitive Landscape

The market for dietary supplements in North America is a vibrant and cutthroat one. It consists of a diverse mix of global pharmaceutical giants, specialized nutrition companies, and emerging disruptors. This fragmented structure creates opportunities for niche players to target specific market segments while allowing established leaders to leverage their scale and resources.

Segments such as gummies, plant-based formulations, and women's health are experiencing significant growth, driven by evolving consumer preferences and rapid innovation cycles. These fast-growing categories are intensifying competition, as companies strive to distinguish themselves through unique offerings and advanced formulations.

Major players in the market are focusing on differentiation by emphasizing science-backed formulations and clinical validation to build consumer trust and credibility. Companies like Abbott Laboratories and Bayer AG, leveraging their strong pharmaceutical heritage, are positioning dietary supplements as essential components of broader health and wellness solutions. In contrast, specialized nutrition companies like Glanbia and Herbalife concentrate on performance-driven and lifestyle-oriented products to meet specific consumer needs. This strategic positioning enables these companies to maintain a competitive edge in a market where innovation and consumer-centric approaches are critical for success.

Recent Developments

Ancient Nutrition was purchased by Wellful, Inc., a global player in the health and nutrition sector, in January 2025. It is anticipated that this strategic move will bolster Wellful's position in the online market for products in the vitamin, mineral, and supplement (VMS) sector.

Age Factor Cell Defense was introduced in September 2024 by One A Day, one of Bayer's major brands for multivitamin and supplement products. The recently released product is a nutritional supplement intended to help older people improve their cellular health.

Recently Published Reports

Europe Creatine Supplements Market: https://www.renub.com/europe-creatine-supplements-market-p.php

Digestive Enzyme Supplements Market: https://www.renub.com/digestive-enzyme-supplements-market-p.php

Botanical Supplements Market: https://www.renub.com/botanical-supplements-market-p.php

Global Dietary Supplements Market: https://www.renub.com/dietary-supplements-market-p.php

Europe Powder Dietary Supplements Market: https://www.renub.com/europe-powder-dietary-supplements-market-p.php

Protein Supplements Market: https://www.renub.com/protein-supplements-market-p.php

About the Company:

Renub Research is a Market Research and Consulting Company. We have more than 15 years of experience especially in international Business-to-Business Researches, Surveys and Consulting. We provide a wide range of business research solutions that helps companies in making better business decisions. We partner with clients in all sectors and regions to identify their highest-value opportunities, address their most critical challenges, and transform their businesses. Our wide clientele comprises major players in Healthcare, Travel and Tourism, Food Beverages, Power Energy, Information Technology, Telecom Internet, Chemical, Logistics Automotive, Consumer Goods Retail, Building, and Construction, Agriculture. Our core team is comprised of experienced people holding graduate, postgraduate, and Ph.D. degrees in Finance, Marketing, Human Resource, Bio-Technology, Medicine, Information Technology, Environmental Science, and many more.

Contact Us:

Company Name: Renub Research

Contact Person: Rajat Gupta

Phone No: (D) +91-120-421-9822 (IND)

Email: rajat@renub.com