Hummus Market 2025–2033: Demand in Weight Loss Industry

The global hummus market reached USD 4.4 billion in 2024 and is projected to double to USD 8.8 billion by 2033, expanding at a robust CAGR of 7.89%. Driven by rising health awareness, increased consumer preference for plant-based proteins, and the versatility of hummus in dips, spreads, and snacks, the market is benefiting from clean‑label trends and growing innovation in flavors and packaging.

STUDY ASSUMPTION YEARS

• BASE YEAR: 2024
• HISTORICAL YEAR: 2019–2024
• FORECAST YEAR: 2025–2033

HUMMUS MARKET KEY TAKEAWAYS

• Significant growth: The global hummus market size is projected to grow from USD 4.4 billion in 2024 to USD 8.8 billion by 2033, at a CAGR of 7.89%.
• Health trends: Rising health concerns and demand for plant-based protein are key growth drivers.
• Flavor innovation: Increasing popularity of Mediterranean and global flavors, with new varieties like edamame, garlic, black, lentil, white, and others.
• Packaging expansion: Growth in tubs/cups, jars/bottles, and other packaging types boosts convenience and shelf appeal.
• Distribution shift: Supermarkets/hypermarkets, convenience stores, online channels, and others are fueling wider availability.
• Regional dominance: North America leads the market, driven by rising awareness of hummus benefits and growing demand.
• Clean‑label focus: Consumers increasingly seek no‑additive, allergen‑free, clean‑label hummus options.

MARKET GROWTH FACTORS

1. Rising Consumer Health and Plant-Based Protein Demand

Hummus’s nutritional profile - rich in protein, fiber, healthy fats, and low glycemic index - aligns with growing global health consciousness. Consumers increasingly prefer plant-based snacks that support weight management, digestive health, and cardiovascular wellness. Lifestyle diseases and wellness trends are boosting hummus adoption as a healthier substitute for mayonnaise and creamy dressings. Continuous innovations in product variants, including turmeric, blueberry, or lavender-inspired flavors, also attract health-oriented consumers looking for clean-label and functional foods.

2. Innovation in Varieties, Flavors, and Packaging

Manufacturers are expanding from classic to lentil, garlic, black bean, edamame, white, and other varieties to cater to diverse palates and dietary preferences. Packaging in tubs/cups, jars/bottles, and single-serve formats enhances convenience and shelf visibility. These innovations support broader consumption occasions - snacking, spreads, dips - and facilitate market penetration across retail, e-commerce, and foodservice channels. Brands also experiment with Mediterranean and global flavors to maintain appeal among younger and adventurous consumers.

3. Expanding Distribution Channels and Regional Adoption

Hummus is gaining traction through mainstream retail (supermarkets, hypermarkets), convenience stores, and online platforms, improving accessibility. North America dominates consumption due to widespread awareness of hummus’s health benefits and the popularity of Mediterranean diets. Meanwhile, growth in organized retail and e‑commerce in other regions supports adoption by new consumer groups. Retail expansion also aligns with foodservice adoption - cafés, restaurants, and ready‑to‑eat segments increasingly include hummus in offerings, boosting both volume and awareness.

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MARKET SEGMENTATION

By Type

• Classic (traditional chickpea and tahini)
• Lentil
• Edamame
• Garlic
• Black
• White
• Others

By Packaging Type

• Tubs/Cups
• Jars/Bottles
• Others

By Distribution Channel

• Convenience Stores
• Supermarkets and Hypermarkets
• Online Stores
• Others

Breakup by Region

North America (United States, Canada)

Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, Others)

Europe (Germany, France, United Kingdom, Italy, Spain, Russia, and Others)

Latin America (Brazil, Mexico, Others)

Middle East and Africa

REGIONAL INSIGHTS

North America dominates the hummus market, driven by a strong health-driven consumer base increasingly embracing plant‑based proteins and the Mediterranean diet. High awareness of hummus’s nutritional benefits - such as fiber, low glycemic load, and protein - fuels demand. Growing distribution through modern retail and online channels further reinforces its leadership position.

RECENT DEVELOPMENTS & NEWS

Recent trends highlight innovation in flavors and sustainable packaging. Companies are launching creative flavor profiles beyond classic hummus - such as turmeric, blueberry‑infused or lavender variants - and expanding into functional, allergen‑free lines. There is also investment in resealable tubs, single‑serve packs, and eco‑friendly packaging to address consumer demand for convenience and sustainability. These developments underscore rising consumer expectations for healthy, tasty, and responsibly‑packaged hummus options.

KEY PLAYERS

Athenos, Bakkavor Group, Boar's Head Provision Co. Inc., Cedar’s Mediterranean Foods Inc., Haliburton International Foods, Inc., Hope Foods, LLC (Savencia Fromage & Dairy), Hummus Goodness, Lantana Foods, Sabra Dipping Company, LLC, Sevan AB, Strauss Group Ltd., T. Marzetti Company (Lancaster Colony Corporation), Tribe Hummus, etc.

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