Health & Safety Industry Today

Halitosis Treatment Market 15.8% CAGR to Positively Enhance Growth Period of (2018 – 2023)

The Global Halitosis Treatment Market is segmented into four regions: Americas, Europe, Asia Pacific and the Middle East & Africa. Americas account for a significant market share owing to extensive use of oral healthcare products, rising prevalence of periodontal diseases and technological advancement.
Published 01 February 2018

Following the footsteps of various medical advances, the sector for halitosis treatment has also achieved significant progress. Market Research Future, a firm which specializes in market reports related to the healthcare sector among others, recently published a report on this market. The Halitosis Treatment Market on a global scale is expected to reach USD 22,153.4 billion by 2023, and the market is projected to grow at a healthy CAGR of 18.58% during the forecast period 2017-2023.

Decline in the level of oral hygiene maintenance has led to the increase in the cases of halitosis worldwide. Consumption of sugary products like excessive sweet and aerated drinks consumption has also further contributed to the growth of the halitosis treatment market. Prevalence of periodontal diseases is another factor that has contributed to the growth of this market.

Industry Segments:

The halitosis treatment market is divided on the basis of type of halitosis, indication, diagnostic test and drug treatment. On the basis of type of halitosis, the markets is divided into pathological halitosis and others. Pathological halitosis is further divided into oral pathological halitosis and extra oral pathological halitosis. The other types comprise of physiological halitosis. On the basis of drug treatment, the sector is segmented into antacids, antiseptic, ranitidine and other drugs. The other drugs available for the treatment of halitosis are cetylpyridinium chloride and cimetidine.

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On the basis of indication, the market is categorized into respiratory, liver, kidney, gastrointestinal, systemic, and others. The respiratory segment is additionally sub-segmented into sinusitis, tuberculosis, emphysema, pharyngitis, pneumonia, and others. The liver segment is further sub-segmented into liver failure, gall bladder diseases, and others. The kidney segment finds its further sub-segmentation into Uremia. While the gastrointestinal segment is further sub-divided into esophageal reflux, stomach cancer, malabsorption, and pharyngitis. The Systemic segment is more over sub-segmented into diabetes. Finally, on the basis of diagnostic test, the sector is segmented into halimeter, gas chromatography, BANA test, β-galactosidase activity assay, and other tests.

Detailed Regional Analysis:

The halitosis treatment market globally covers four main regions namely America, Europe, Asia Pacific and Middle East & Africa. The Americas account for a substantial market share owing to escalating frequency of gum diseases and wide-ranging use of oral care products such as toothpastes, mouth washes, mouth sprays, etc. Europe is the second largest market in the world following Americas, whose progress can be attributed to a surge in awareness related to halitosis and the products available for its treatment. Additionally, growing demand for new oral care products are positively influencing the market’s growth.

Asia Pacific region is projected to grow briskly due to mounting occurrence of chronic diseases such as diabetes, respiratory diseases, kidney or liver failure within the increasing population. Rising geriatric population levels who are suffering from these diseases have also contributed to the market growth rate. In the Middle East & Africa, the industry is expected to witness a moderate growth rate due to poor financial conditions and lack of awareness about oral health.

Global Competitive Analysis:

Companies are transforming the sector in a major way which has led to an accelerated the growth pace of the sector. The industry players in the segment are utilizing their primary resources to initiate a trend of solid, volume-driven growth that has been observed in the market with the development of different varieties of product types. The firms are also aiming to capture a considerable share of the market segment as early as possible by experimenting with various advantage points. The best long-term growth opportunities for this sector can be harnessed by ensuring ongoing process improvements and maintaining financial fluidity to invest in the optimal strategies. Some of key players profiled in the report are Colgate-Palmolive Company (U.S), All USA Partners LLC (U.S), Dr. Harold Katz, LLC (U.S), Rowpar Pharmaceuticals, Inc. (U.S), Abbott (U.S) and Listerine (U.S).

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Latest Industry News:

May 2017 Rowpar Pharmaceuticals, manufacturers of CloSYS oral health care products have been awarded the first ever ADA seal for mouth rinse to help eliminate halitosis. The ADA Council accepted the rinses for both its Unflavored and Gentle Mint formulas based on the finding of the council that the product is safe and has efficacy in abolishing bad breath when used as directed. ClōSYS scientifically demonstrated to the ADA that it has the properties in its patented formula to eliminate bad breath effectively, making it a pioneer in the field.

April 2017 TheraBreath has announced the newest addition to his advanced oral care product line. TheraBreath Dry Mouth Oral Rinse is a remarkable breakthrough in dry mouth treatment. The moisturizing enzymes coupled with natural salivary stimulants in this rinse attack the root cause of dry mouth by boosting a person’s production of natural saliva.

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