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Global Healthcare and OTC Products Market 2018 - The Latest Trends in: OTC Medication; Vitamins, Minerals, and Supplements; Functional Food and Drink; and Sports Nutrition

New Report on Global Healthcare and OTC Products Market added to Orbisresearch.com database. The report provides an extensive research and detailed analysis of the present market along with future outlook. The report also provide detail analysis of the market structure along with forecast, market size & share, various segments and growing trends of the Healthcare and OTC Products.
Published 16 July 2018
"Top Trends in Healthcare and OTC Products 2018", covers key trends to watch within the healthcare and OTC products sector, drawing upon GlobalData's TrendSights framework, insight analysis, innovation intelligence, and product examples.

The healthcare and OTC products sector represents a highly dynamic scenario for growth and innovation, with consumer demand continually evolving towards products targeting different health needs, and the desire for efficient offerings with smart technology. This report’s focus is on the latest key consumer and innovation trends impacting the core segments within OTC medication; vitamins, minerals, and supplements; functional food and drink; and sports nutrition.
 
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Scope:

- The rising profile of plant ingredients in food and drink has inspired healthcare brands to develop plant-based formula.
- Consumers have increasingly paid attention to cognitive and mental health and how it affects general wellbeing.
- The growing usage of health-monitoring devices shows consumers' rising health awareness and the escalating obsession about health.
- Combining sports nutrition with beauty benefits offers a key opportunity.
- The traditional perception of OTC medicines is changing as consumers are looking for a sensory element in their healthcare products.
 
Reasons to buy:
 
- Understand the relevant consumer trends and attitudes that drive and support innovation success so you can tap into what is really impacting the industry.
- Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.
- Access valuable strategic take-outs to help direct future decision-making and inform new product development.
 
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Key Players:
 
EarthWater
The Juice PLUS+ Company UK
Nuun & Company
New Chapter MBG
Good Night Drink
Alphagen
Nokia
trimino Brands Company
 
Table of Contents:

Executive Summary
Introduction
Innovation Trends in Healthcare and OTC Products
Plant Power
Mental Wellbeing
Smart Technology
Active Beauty
Healthy Pleasure
The Future
Appendix

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