Energy Supplements Market Development Status, Top Manufacturers And Forecast 2030

Energy Supplements Market Poised for Robust Growth

The global Energy Supplements Market is experiencing significant expansion, driven by increasing consumer awareness of health and wellness, coupled with the demand for convenient energy-boosting products. In 2023, the market was valued at approximately $90.33 billion and is projected to reach $144.10 billion by 2030, reflecting a Compound Annual Growth Rate (CAGR) of 6.9% during the forecast period.

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Dynamics of the Energy Supplements Market

Market factors supporting the growth of the energy supplements market are aging populations, busy lifestyles, sports and fitness, and rising awareness.

The Supplements for Energy Driving factors include busy lives, growing interest in sports and fitness activities, and greater awareness of health and its advantages all contribute to the market's growth and the rising need for energy supplements. People are taking energy pills to fight age-related weariness as a result of the aging population.Energy pills that promise to increase mental focus are in high demand as mental performance and cognitive enhancement gain more attention.

Competitive Landscape and Regional Demand

The energy supplements industry is characterized by the presence of several key players across different regions:

North America: Celsius Holdings, Alani Nutrition, Keurig Dr Pepper, and Ghost.

Europe: DCC plc and other emerging manufacturers.

North America leads the global energy supplements market, holding a 38% share in 2023, attributed to the region's health-conscious population and busy lifestyles. The Asia Pacific region is forecasted to experience rapid growth from 2024 to 2030, driven by increasing disposable incomes and a growing interest in health and fitness.

United States: Energy Supplements Market Growth

In the United States, the energy supplements market is witnessing robust growth, propelled by a surge in health and wellness trends. A notable development is Celsius Holdings' agreement to acquire Alani Nutrition, a female-focused health and wellness drinks brand, for $1.8 billion in cash and stock. This acquisition aims to bolster Celsius' portfolio to meet the increasing demand for sports and energy beverages, with the combined platform expected to generate $2 billion in annual sales.

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Asia Pacific: Energy Supplements Market Opportunities

The Asia Pacific region presents significant opportunities for the energy supplements market, particularly in countries like China and India, where rapid urbanization and increasing health awareness are prevalent. The rising disposable incomes and a growing middle-class population are driving the demand for energy supplements, offering lucrative prospects for manufacturers to expand their presence in this region.

Middle East and Africa: Energy Supplements Market Trends

In the Middle East and Africa, the energy supplements market is gradually gaining traction as consumers become more health-conscious and seek convenient energy-boosting options. The adoption of Western lifestyles and increasing participation in fitness activities are contributing to the rising demand for energy supplements in these regions.

Europe: Energy Supplements Market Updation

Europe's energy supplements market is undergoing significant changes, with companies like DCC plc focusing on restructuring to enhance their energy business. DCC announced a major restructuring plan, concentrating on its energy division while divesting its healthcare and technology units, valued at around £2 billion. This strategic move aims to position DCC as a leader in the energy transition sector, potentially unlocking significant shareholder value and future growth within the energy supplements market.

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Energy Supplements Market Segmentation

by Product Type

Energy drinks

Energy gels

Energy bars

Gummies

by End User

Adults

Teenagers

Kids

by Sales Channel

Hypermarkets and Supermarkets

Convenience Stores

Specialty Stores

Online Channel

Market Key Players

North America:

1. GNC Holdings Inc.

2. Abbott Laboratories

3. Red Bull GmbH

4. The Coca-Cola Company

5. PepsiCo Inc.

6. Amway Corporation

Europe:

6. Nestlé S.A.

7. Glanbia plc

8. Vitabiotics Ltd.

9. BioTechUSA

10. Olimp Laboratories

Asia Pacific:

11. Herbalife Nutrition Ltd.

12. Yakult Honsha Co., Ltd.

13. Bio-Engineered Supplements and Nutrition, Inc. (BSN)

14. MusclePharm Corporation

15. Swisse Wellness Pty Ltd.

South America:

16. Nutrilite

17. Nutrimed

18. Pronat Indústria e Comércio de Alimentos Ltda.

19. NeoLife International

20. Usana Health Sciences, Inc.

Middle East and Africa:

21. Swiss Arabian Perfumes Group

22. Nutrition Valley

23. Vitaspace

24. Fitness Fuel Factory

25. BPI Sports

26. MuscleTech

Recent Developments

• Mergers and Acquisitions: In October 2024, Keurig Dr Pepper announced the acquisition of energy-drink maker Ghost for over $1 billion. The deal includes an initial $990 million cash investment for a 60% stake in Ghost, with plans to acquire the remaining 40% in 2028. This move is part of Keurig's strategy to expand its footprint in the competitive energy drink market.
• Product Innovation: Manufacturers are focusing on developing natural and organic energy supplements, catering to the growing consumer preference for clean-label products. Innovations such as sustained-release formulations and the inclusion of herbal extracts are gaining popularity among health-conscious consumers.

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