Health & Safety Industry Today
Culture Media Market to Reach USD 13.33 Billion by 2030, Driven by Vaccine Expansion and Automation Trends
Introduction
The culture media market is witnessing significant growth, with its size projected to jump from USD 6.81 billion in 2025 to USD 13.33 billion by 2030, growing at a CAGR of 14.38%. This expansion is fueled by increased demand for bioprocessing inputs, mRNA vaccine production, and the commercialization of biosimilars. North America currently holds the largest market share, supported by established regulations and strong funding, while Asia-Pacific is expected to grow fastest due to policy-driven facility expansions. Laboratories are increasingly shifting toward automation-ready media, including chromogenic and serum-free formats, to enhance efficiency and consistency.
Key Trends
- Rapid, Large-scale mRNA / Viral-vector Vaccine Capacity Expansions
- Shift from Serum-based to Animal-component-free Media
- Biosimilar Manufacturing Boom Creating Bulk-Media Demand
- Adoption of Fully-Automated Media-Preparation Systems in CDMOs & Big Pharma
- Batch-to-batch Variability Hampers Regulatory Approvals for Complex Media
- Pharmaceutical-grade Raw-material Inflation & Supply-chain Fragility
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Market Segmentation
By Media Type
- Chromogenic Culture Media
- Dehydrated Culture Media
- Prepared / Ready-to-use Culture Media
By Formulation
- Serum-based Media
- Serum-free Media
- Chemically-defined Media
- Stem-cell Culture Media
- Specialty / Custom Media
By Physical State
- Liquid Media
- Powdered Media
- Semi-solid / Gel Media
By End User
- Pharmaceutical & Biotechnology Companies
- Contract Development & Manufacturing Organizations (CDMOs)
- Academic & Research Institutes
- Clinical & Diagnostic Laboratories
- Food & Beverage Testing Laboratories
By Preparation Automation
- Manual Media Preparation
- Automated Media-Preparation Systems
Geography Analysis
North America continues to lead the culture media market, driven by the U.S. repurposing pandemic-era mRNA infrastructure for new therapies and strong regulatory guidance that boosts industry confidence. Investments in manufacturing and testing facilities, along with venture funding for cell therapy, are strengthening the region’s supplier ecosystem.
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Key Players
- Key players in the global culture media market include Merck KGaA (MilliporeSigma), Sartorius AG, Thermo Fisher Scientific Inc., Danaher Corp. (Cytiva), and Lonza Group Ltd., all of which are driving innovation and expansion through advanced product offerings, strategic partnerships, and investments in research and manufacturing capabilities.
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