Cannabis-Infused Beverage Market to Reach USD 14.5 Billion by 2035, Growing at 22.0% CAGR

WiseGuy Reports, Sept. 2025 (Press Release) – The Cannabis-Infused Beverage Market Global Outlook:

Cannabis-Infused Beverage Market Size, Share & Industry Analysis By Product Type (Soda, Juice, Tea, Coffee, Sparkling Water), By Cannabinoid Type (CBD, THC, CBG), By Packaging Type (Cans, Bottles, Pouches, Tetra Packs), By Distribution Channel (Online Retail, Supermarkets, Liquor Stores, Dispensaries) and Regional Forecasts, 2025-2035

Key Profits for Cannabis-Infused Beverage Market Industry Top Members and Stakeholders:

1. The Cannabis-Infused Beverage Market report includes a plethora of information such as market dynamics scenario and opportunities during the forecast period.
2. Which regulatory trends at corporate-level, business-level, and functional-level strategies.
3. Which are the End-User technologies being used to capture new revenue streams in the near future.
4. The competitive landscape comprises share of key players, new developments, and strategies in the last three years.
5. One can increase a thorough grasp of Cannabis-Infused Beverage Market dynamics by looking at prices as well as the actions of producers and users.

6 Comprehensive companies offering products, relevant financial information, recent developments, various Industry analysis methods, and strategies by these top players.

Cannabis-Infused Beverage Market Outlook 2025–2035: Driving Innovation in Functional Drinks

The cannabis-infused beverage market is entering a high-growth phase as consumer preferences shift toward functional drinks that combine health benefits with lifestyle appeal. In 2024, the market size was valued at USD 1,600 million and is projected to grow to USD 2,000 million in 2025. By 2035, the market is expected to reach USD 14.5 billion, reflecting a robust CAGR of 22.0% between 2025 and 2035.

This expansion is being fueled by rising legalization trends, increasing awareness of cannabis-based wellness products, and innovative flavor and branding strategies. The cannabis-infused beverage market is quickly becoming a competitive arena where global beverage giants, craft brewers, and cannabis producers collaborate to capture new consumer segments.

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Market Dynamics Driving Growth

The cannabis-infused beverage market is supported by several key drivers. Rising consumer demand for alternatives to alcohol and sugary drinks has accelerated adoption. Legalization across North America and parts of Europe provides a favorable regulatory landscape for expansion.

Innovation in product offerings, including CBD- and THC-based beverages, enables companies to target both wellness-focused consumers and those seeking recreational experiences. Competitive pricing strategies and premium branding are helping businesses differentiate in a crowded market. Additionally, sustainability in packaging and distribution is becoming a central factor for B2B buyers and retailers.

Regional Insights

North America currently leads the cannabis-infused beverage market, driven by strong legalization frameworks in the US and Canada. Europe is experiencing steady growth as regulatory barriers ease and wellness-based consumer segments expand.

Asia-Pacific is expected to witness rapid adoption post-legalization, particularly in countries such as Japan, South Korea, and Thailand. South America is an emerging growth region, led by Brazil and Argentina, where cannabis-related health innovations are gaining traction. The Middle East & Africa markets remain in early stages but hold potential as regulations evolve.

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Competitive Landscape

The cannabis-infused beverage market features a mix of established beverage corporations and specialized cannabis companies. Key players include Diageo, CocaCola, Heineken, Molson Coors, Constellation Brands, and AB InBev, which are leveraging their global distribution networks to scale. Cannabis specialists such as Canopy Growth, CannaCraft, Tilray, and Keef Brands are leading in product innovation and cannabinoid formulations.

Craft brewers and independent beverage brands like Lagunitas Brewing Company, Sweetwater Brewing Company, and Pabst Brewing Company are also expanding their cannabis-infused portfolios. Strategic collaborations and licensing agreements between cannabis producers and beverage giants are accelerating product rollouts and consumer adoption.

Key Market Opportunities

The cannabis-infused beverage market presents significant opportunities for B2B stakeholders:

• Health-conscious consumer demand – Growth in CBD-based beverages marketed as wellness alternatives.
• Innovative flavor profiles – Expansion into premium, craft-inspired flavors.
• Expansion in legal markets – Increasing state-level and country-level legalization.
• Premium branding opportunities – Differentiation through lifestyle-oriented branding.
• Sustainable packaging solutions – Appeal to eco-conscious consumers and retailers.

Report available for full competitive analysis: https://www.wiseguyreports.com/reports/cannabis-infused-beverage-market

Future Outlook

The cannabis-infused beverage market is poised to become a mainstream segment of the global beverage industry. With revenues projected to reach USD 14.5 billion by 2035, the sector offers significant opportunities for manufacturers, distributors, and investors.

B2B players must focus on regulatory compliance, scalable distribution models, and consumer-centric innovation to stay competitive. As legalization expands and consumer acceptance grows, the cannabis-infused beverage market is set to redefine wellness, recreation, and premium beverage consumption worldwide.

Reasons To Buy The Cannabis-Infused Beverage Market Report:

➼ In-depth analysis of the Cannabis-Infused Beverage Market on the global and regional levels.

➼ Major changes in market dynamics and competitive landscape.

➼ Segmentation on the basis of type, application, geography, and others.

➼ Historical and future market research in terms of size, share growth, volume, and sales.

➼ Major changes and assessment in market dynamics and developments.

➼ Emerging key segments and regions

➼ Key business strategies by major market players and their key methods

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