Cannabis and Hemp Market Forecasted to Reach USD 85.0 Billion By 2035, at an Impressive 13.0% CAGR

WiseGuy Reports, Today, Feb 2026 (Press Release) – Global Industry Outlook on Cannabis And Hemp Market:

Cannabis and Hemp Market Growth Research Report and Trends Analysis By Product Type (Cannabis Flower, Cannabis Concentrates, Hemp-derived Products, Cannabis Oil), By Application (Medical, Recreational, Industrial), By Distribution Channel (Online, Offline, Dispensaries), By End Use (Pharmaceuticals, Food Beverages, Cosmetics, Textiles) and By Regions - Forecast to 2035

Global Funding Flows & Investment Patterns

Global digital health funding reached $28.8 billion in 2025, with the U.S. leading the sector, followed by Europe’s fast-growing funding rates and rising investment in Asia Pacific and the Middle East — though Africa saw declines in venture funding.

Health system transformation efforts that emphasize primary care accessibility, workforce expansion, and health digitalisation are being supported by funds from the World Bank’s Health System Transformation & Resilience Fund and co-financing with organizations such as Gavi and the Global Fund.

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Cannabis and Hemp Market Set for Exponential Growth: Market Analysis and Forecast 2025-2035

The Cannabis and Hemp Market is poised for remarkable expansion, with the market size estimated at USD 22.1 billion in 2024 and projected to reach USD 25.0 billion in 2025. Over the forecast period of 2025 to 2035, the market is expected to surge to USD 85.0 billion, registering a robust compound annual growth rate (CAGR) of 13.0%. This growth is driven by evolving consumer preferences, regulatory shifts, and increasing applications of cannabis and hemp across health, wellness, and industrial sectors.

Segmental Analysis and Key Companies

The Cannabis and Hemp Market is segmented by application, product type, source, distribution channel, and region. Applications range from medicinal and therapeutic uses to wellness, recreational, and industrial purposes. Product types include CBD oils, edibles, beverages, and hemp-derived materials. Sources cover cannabis and hemp plants, catering to diverse end-user needs. Distribution channels include retail stores, online platforms, and specialty dispensaries, with e-commerce expansion emerging as a significant driver.

Prominent players shaping the market landscape include Trulieve, HEXO Corp, Aurora Cannabis, Aphria, Cronos Group, American Cannabis Company, GW Pharmaceuticals, Canopy Growth, Cresco Labs, Green Thumb Industries, Tilray, Harvest Health & Recreation, Organigram, Innovative Industrial Properties, Curaleaf, and MediPharm Labs. These market key manufacturers are investing heavily in product innovation, research, and regional expansion to capture market share and strengthen their competitive positioning.

Key Market Dynamics

The Cannabis and Hemp Market is influenced by several dynamic factors. Regulatory changes across North America and Europe are enabling the legal cultivation and distribution of cannabis and hemp products, while increasing consumer demand for wellness and therapeutic solutions fuels market growth. The CBD product segment is experiencing rapid adoption due to its perceived health benefits. Investments in research are enhancing product formulations, safety, and efficacy, driving market developments in medical and wellness applications. Additionally, e-commerce expansion provides unprecedented reach, allowing companies to tap into regional and global markets efficiently.

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Regional Analysis

Geographically, North America dominates the Cannabis and Hemp Market, driven by supportive regulations in the US and Canada and increasing public awareness. Europe follows with significant growth opportunities in Germany, the UK, and France, where legalization and clinical adoption of CBD products are on the rise. In the Asia-Pacific (APAC) region, countries like China, India, Japan, and South Korea are witnessing increasing market penetration due to rising wellness trends and industrial applications of hemp. South America and the Middle East & Africa (MEA) regions present emerging opportunities with growing investment in hemp-based sustainable materials and recreational legalization initiatives.

Market Opportunities and Forecast

The Cannabis and Hemp Market offers extensive opportunities for growth and innovation. Expansion of legal markets globally, coupled with rising demand for CBD products and innovative health and wellness applications, is expected to drive market adoption. Hemp-based sustainable materials are gaining traction across industries, while increasing awareness of the therapeutic benefits of cannabis and hemp products fuels consumer demand.

Key Highlights

The Cannabis and Hemp Market is projected to achieve significant market growth dynamics between 2025 and 2035. Key highlights include:

• Market size expected to reach USD 85.0 billion by 2035.
• CAGR of 13.0% during the forecast period.
• Dominant regions include North America and Europe, with emerging opportunities in APAC, South America, and MEA.
• Segments witnessing highest growth: CBD products, wellness applications, and hemp-based sustainable materials.
• Leading companies driving innovation: Trulieve, HEXO Corp, Aurora Cannabis, Canopy Growth, Curaleaf, and MediPharm Labs.
• Market growth fueled by regulatory support, consumer demand, research investment, and e-commerce expansion.

The Cannabis and Hemp Market is strategically positioned for long-term growth, with market projections reflecting strong global and regional outlooks. As regulatory frameworks evolve and consumer awareness increases, the market is set to become a significant contributor to the wellness, pharmaceutical, and industrial sectors worldwide.

Healthcare policy and funding in 2026 reflect a blend of national budget expansions, multilateral partnerships, and regional innovation, shaped by both domestic needs and global health priorities. While developed economies like the U.S. and EU continue strategic health investments, Asia, Africa, and the Middle East are leveraging partnerships and creative financing to build resilient, equitable health systems.

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Cannabis And Hemp Market Strategic Themes for Healthcare Industry across the Globe

Universal Health Coverage (UHC)

Countries across continents are expanding efforts toward universal access to essential health services, driven by policy compacts and international financing partnerships.

Digital Health & Innovation

Significant capital is flowing into digital health ecosystems, supporting telemedicine, AI diagnostics, data interoperability, and health workforce tools, which align with long-term resilience strategies.

Health Workforce Investments

Strengthening primary care systems, training health personnel, and digital-enabling workforces are strategic priorities tied to funding allocations.

Sustainable Financing Models

Innovative tools like debt-for-health programs, multiparty health compacts, and blended funding from private and philanthropic sources are closing gaps where traditional aid may be shrinking.

Language Translated Reports

大麻と麻の市場規模 | Marktanteile von Cannabis und Hanf | Analyse du marché du cannabis et du chanvre | 대마 및 대마 시장 분석 | 大麻和汉麻市场概览 | Tendencias del mercado del cannabis y el cáñamo

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