Australia Oral Care Market Size, Share, Report 2025-2033

Market Overview

The Australia oral care market size reached USD 1.06 Billion in 2024 and is projected to grow to USD 2.26 Billion by 2033, with a CAGR of 7.90% during 2025-2033. Rising awareness about oral health linked to overall wellness is fueling demand for advanced and natural oral care products. Technological innovations such as electric and smart toothbrushes, alongside growing preferences for eco-friendly and cosmetic dentistry products, are major growth drivers. These factors collectively enhance consumer investment in oral hygiene and preventive care.

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How AI is Reshaping the Future of Australia Oral Care Market

• AI-powered oral care devices with Bluetooth connectivity are popular for providing instant feedback and promoting better brushing techniques.
• AI-based apps enable users to monitor and record oral health improvements, supporting personalized and efficacious care.
• Government health programs like the Child Dental Benefits Schedule (CDBS) foster preventive care awareness, which AI tools complement by encouraging regular use.
• AI integration accelerates innovation in smart toothbrushes equipped with pressure sensors and timers, capturing detailed user data for improved dental hygiene.
• Companies such as Pacific Smiles Group Limited are expanding preventive dental care offerings, leveraging advanced technologies in partnership with health funds.
• The accessibility of AI-driven oral care solutions is growing in urban and suburban areas, facilitating informed oral hygiene habits and stimulating market demand.

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Market Growth Factors

Growth in the Australia oral care market is driven by technology for tech-savvy consumers looking toward electric and smart toothbrushes with features like pressure sensors, timers, and Bluetooth connectivity. They may also include features that encourage proper brushing procedures like immediate feedback for the user. In addition, marketplaces for toothpaste have diversified to offer natural products, fluoride-free, and sensitivity products. Furthermore, AI-enabled toothbrushes advanced and oral care mobile applications proved effective, providing more detailed tracking services on oral health, thus penetrating the oral care market in Australia by personalizing through AI and innovating continuously in smart oral care products.

Because the public is increasingly aware, people understand oral health and hygiene. This understanding has transformed the oral-care industry in Australia. The Australian Institute of Health and Welfare estimated that there were 87,316 potentially preventable hospitalizations in Australia because of dental conditions in 2022-23. The media covered and promoted the economic and health costs of poor oral hygiene from the Australian Dental Association and state health departments. This led consumers to become more aware of how daily hygiene contributes to general health and to use electric or app controlled toothbrushes, floss, interdental brushes and alcohol-free mouthwash. It also led them to turn to whitening or re-mineralising toothpaste. This prevention-oriented approach, together with dentist recommendations and retailers adding premium and natural varieties, has spurred mid-single-digit annual revenue growth across the segment.

This trend grows the Australian market for natural and organic oral care products too. Consumer interest in chemical-free toothpaste, herbal mouthwash, and biodegradable toothbrushes is growing greatly of late. Ethical issues such as cruelty-free or sustainably-sourced ingredients are also a concern for consumers, and this often overlaps with the clean beauty movement's recommendations of tea tree oil, aloe vera, and neem. Retailers respond to niche markets like vegan and sensitive consumers through the increasing addition of organic foods to the assortment of products including a decrease in the use of chemicals and waste reduction. This positions natural oral care as a viable growth category with longevity in the Australian wellness and personal care market.

Australia Oral Care Market Segmentation

Product Type Insights:

• Toothpaste
• Toothbrush
• Mouthwash
• Others

Application Insights:

• Household
• Commercial

Distribution Channel Insights:

• Hypermarkets and Supermarkets
• Convenience Stores
• Online Sales Channels
• Others

Regional Insights:

• Australia Capital Territory & New South Wales
• Victoria & Tasmania
• Queensland
• Northern Territory & Southern Australia
• Western Australia

Key Players

• Pacific Smiles Group Limited (ASX: PSQ)
• National Dental Care (NDC)

Recent Development & News

• June 2025: Pacific Smiles Group Limited signed a non-binding MoU with nib Health Funds to expand its preventative dental care offering exclusively to 117 centers for two years from July 1, 2025, enhancing preventive care accessibility.
• August 2025: Pacific Smiles agreed to be acquired by National Dental Care via a scheme of arrangement for AU$1.90 per share, aiming to strengthen the company's dental service footprint across Australia.
• October 2025: Increased urban and regional retail expansion, including investment in rural retail chains and online pharmacies, enhanced the availability of high-quality oral care products, supporting consistent year-round demand for daily-use items like toothpaste and floss.

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