Artificial Saliva Market Set to Reach USD 1,500.0 Million, Growing at a Notable 5.9% CAGR Through 2035

WiseGuy Reports, Today, January 2026 (Press Release) – The Artificial Saliva Market Global Outlook:

Artificial Saliva Market Growth Research & Trend Report By Type (Liquid Artificial Saliva, Gel-Based Artificial Saliva, Spray Artificial Saliva), By Indication (Xerostomia, Oral Mucositis, Candidiasis, Radiation-Induced Dry Mouth), By Distribution Channel (Online Pharmacies, Retail Pharmacies, Hospitals, Clinics), By End Use (Hospitals, Homecare, Research Laboratories) and Regional Insights By Size, Share, Industry Outlook - Forecast to 2035

Artificial Saliva Market Expands with Rising Dry Mouth Prevalence and Oral Care Innovation

Market Size and Market Forecast Overview

The Artificial Saliva Market is witnessing steady market growth as oral health gains prominence across aging populations and patients with chronic conditions. Market analysis indicates that the global market size reached USD 799.2 million in 2024, supported by increasing prevalence of xerostomia caused by medications, radiation therapy, autoimmune disorders, and aging. In 2025, the market size is projected to rise to USD 846.3 million, reflecting growing adoption of over-the-counter oral moisture solutions and prescription-based saliva substitutes. According to market forecast and market projections, the Artificial Saliva Market is expected to reach USD 1,500.0 million by 2035, growing at a CAGR of 5.9% during 2025–2035. This trajectory highlights a positive market economic outlook and a strengthening market global outlook driven by preventive oral healthcare and product innovation.

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Competitive Landscape and Market Top Companies

The Artificial Saliva Market features a competitive landscape comprising global oral care brands, pharmaceutical companies, and medical device manufacturers. Market research shows that market top companies are focusing on improved formulations, extended moisture retention, and enhanced patient comfort to strengthen market share.

Market Top Companies operating in the Artificial Saliva Market include:

• Procter & Gamble
• MediTouch
• Harkness Pharma
• Medtronic
• Eisai
• BioXcel Therapeutics
• TheraBreath
• Sunstar Suisse
• Colgate-Palmolive
• Johnson & Johnson
• Dentsply Sirona
• GlaxoSmithKline

These players are driving market developments through product launches, OTC expansion, and improved delivery systems such as sprays, gels, and lozenges.

Market Segment Analysis

Market segmentation of the Artificial Saliva Market reflects diverse patient needs and clinical indications.

By Type:

• Liquid artificial saliva
• Gel-based formulations
• Spray-based products

By Indication:

• Xerostomia due to medication
• Radiation-induced dry mouth
• Sjögren’s syndrome
• Geriatric oral dryness

By Distribution Channel:

• Hospital pharmacies
• Retail pharmacies
• Online and over-the-counter channels

By End Use:

• Hospitals and clinics
• Dental care centers
• Homecare settings

Each market segment contributes to market growth dynamics by addressing symptom severity, usage convenience, and patient compliance.

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Key Market Dynamics and Business Insights

The Artificial Saliva Market is driven by multiple interrelated factors shaping long-term demand. Rising prevalence of dry mouth conditions remains the primary market demand driver, particularly among patients undergoing cancer treatment and those on long-term medications. An increasing geriatric population is expanding the user base, as age-related salivary gland dysfunction becomes more common. Growing awareness of oral health and its impact on nutrition, speech, and quality of life is improving treatment adoption. Technological advancements in product formulation, including bioadhesive and enzyme-enhanced saliva substitutes, are improving effectiveness and patient satisfaction. Expansion of over-the-counter availability and online retail channels is enhancing accessibility, strengthening market business insights and supporting sustained market growth dynamics.

Regional Analysis and Market Regional Share

From a market region perspective, North America holds the largest market regional share in the Artificial Saliva Market, driven by high oral healthcare awareness, strong OTC product adoption, and a large aging population in the US and Canada. Europe represents a significant market supported by expanding dental care services and reimbursement support across Germany, the UK, France, Italy, and Spain. The Asia-Pacific region is emerging as a high-growth market region due to increasing healthcare access, rising geriatric populations, and growing awareness of oral hygiene in China, India, Japan, and Southeast Asia. South America and the Middle East & Africa regions are witnessing gradual market growth as oral healthcare infrastructure and consumer awareness improve.

Market Opportunities and Future Outlook

The Artificial Saliva Market presents strong market opportunities driven by aging population demand and rising prevalence of dry mouth conditions. Innovative delivery systems and enhanced product formulations are creating differentiation opportunities. Increasing healthcare awareness and preventive dental care initiatives are further supporting market projections. Expansion of OTC and e-commerce channels is expected to strengthen long-term market global outlook and revenue growth.

Key Highlights of the Artificial Saliva Market

The Artificial Saliva Market is positioned for steady expansion, growing from USD 799.2 million in 2024 to USD 1,500.0 million by 2035. Strong participation from market top companies, evolving market segments, and rising oral health awareness underpin a favorable market economic outlook. With continued innovation in formulations and expanding access through OTC channels, the Artificial Saliva Market is set to play an important role in global oral healthcare management.

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Table of Contents

SECTION I: EXECUTIVE SUMMARY AND KEY HIGHLIGHTS

EXECUTIVE SUMMARY

Market Overview

Key Findings

Market Segmentation

Competitive Landscape

Challenges and Opportunities

Future Outlook

SECTION II: SCOPING, METHODOLOGY AND MARKET STRUCTURE

MARKET INTRODUCTION

RESEARCH METHODOLOGY

Overview

Data Mining

Secondary Research

Primary Research

Primary Interviews and Information Gathering Process

Breakdown of Primary Respondents

Forecasting Model

Market Size Estimation

Bottom-Up Approach

Top-Down Approach

Data Triangulation

Validation

SECTION III: QUALITATIVE ANALYSIS

MARKET DYNAMICS

Overview

Drivers

Restraints

Opportunities

MARKET FACTOR ANALYSIS

Value chain Analysis

Porter's Five Forces Analysis

Bargaining Power of Suppliers

Bargaining Power of Buyers

Threat of New Entrants

Threat of Substitutes

Intensity of Rivalry

COVID-19 Impact Analysis

Market Impact Analysis

Regional Impact

Opportunity and Threat Analysis

SECTION IV: QUANTITATIVE ANALYSIS…and many More

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