UK Personal Lines Insurance-Distribution and Marketing 2017

"UK Personal Lines Insurance: Distribution and Marketing 2017", explores customer purchasing behavior and how consumer preferences are changing over time. The report uncovers the differences, expected market share, key insurance brands, and footprint by product each key distribution channel accounts for. It also provides a forecast on how the personal lines distribution split will evolve over the next few years, and looks into the key trends and new propositions that will shape the industry.

In the midst of an insurtech revolution, the personal lines distribution space faces a number of new challenges to the status quo and a raft of opportunities to better engage with customers. Consumers are increasingly opting to purchase direct from insurers, which is perhaps unsurprising given the rising use of online and smartphones to purchase cover. This has come at the cost of brokers, which have the challenge of embracing technology but the risk of losing channel differentiation with direct players.
 
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Scope:
 
- The direct channel is pulling away from the broker space as the most frequently used channel by personal lines insurance customers. It has benefitted from increased use of technology, improving the ability to sell straight to customers.
- The banking and affinity channels' share of insurance distribution remain static due to a combination of good access to consumers but little innovation.
- Our 2017 UK Insurance Consumer Survey found that Comparethemarket.com was the most popular comparison site used to purchase all four sub-categories of personal insurance in 2017.
 
Reasons to buy:
 
- Understand consumer purchasing decisions and how these will influence the market over the next few years.
- Improve customer engagement by recognizing what is most important to consumers and how the purchasing journey can be developed to meet their needs.
- Discover the most selected providers across each key distribution channel, and which of these channels boasts the best customer loyalty.
- Have a view on which insurance brands and products account for the lion's share of marketing spend.
- Discover the top 50 brokers in the UK, with profiles on the top five.
- Read about key emerging players, with profiles on start-ups and apps in the major channels.
 
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Companies Mentioned:
Aviva
Admiral
Direct Line
Churchill
Petplan
Animal Friends
AXA
Insure & Go
Hastings
Saga
AA
Swinton
Bought By Many
Staysure
Barclays
Lloyds Bank
Halifax
Tesco
Co-op Insurance
M&S Bank
Santander
HSBC
Natwest
Boots
Pets at Home
Asda
Morrisons
Sainsbury's
Thomas Cook
Comparethemarket.com
Moneysupermarket.com
Confused.com
Gocompare.com
LV=
Homeserve
Age UK
RIAS
Uki Partnerships
Bupa
RAC
NFU Mutual
Back Me Up
Ageas
Cuvva
Metromile
Amazon
Policy Genius
Brolly
Wrisk
Neos
Petrics
Insure The Box
Hastings Direct
Swinton
Adrian Flux
A-Plan
Arthur J. Gallagher
SimpleSurance
Claims Made Easy
N26
UK General
CompareChecker
The Zebra
  
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