Surge in Cyber Threats Accelerates Demand for Account Takeover Prevention in Banking Market – Industry Revenue is Set to Surge by $1.60 Billion by 2030 – Arizton

According to Arizton’s latest research report, account takeover prevention in banking market is growing at a CAGR of 9.01% during 2024-2030.     

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Report Scope:             

Market Size (2030): $1.60 Billion       

Market Size (2024): $935.98 Million       

CAGR (2024-2030): 9.01%       

Historic Year: 2021-2023       

Base Year: 2024       

Forecast Year: 2025-2030       

Market Segmentation: Service Type, Development Type, and Geography 

Geographical Analysis: North America, Europe, APAC, Latin America, and Middle East & Africa       

Account Takeover (ATO) fraud is a major threat in online banking, where cybercriminals gain access through stolen credentials, phishing, or malware. To combat this, banks invest in advanced ATO prevention technologies while balancing security with user experience. Measures like Multi-Factor Authentication (MFA) and CAPTCHA reduce fraud but can create customer friction. AI-based behavioral authentication and risk-based security are employed to mitigate these challenges, while fintech platforms and digital wallets increase the attack surface. Banks use AI-powered fraud detection to monitor login habits, transaction patterns, and biometrics, with behavioral biometrics like keystroke dynamics helping identify fraudulent activities. 

The ATO prevention market in banking is rapidly growing due to increased electronic transactions and more sophisticated hackers. Traditional password-based security is ineffective against phishing and credential stuffing, prompting banks to adopt FIDO2-based authentication, biometric methods, and passwordless solutions. Risk-based authentication (RBA) ensures minimal inconvenience for genuine users while blocking attackers. Dark web monitoring tools help detect compromised credentials, while liveness detection and AI-driven identity verification counter deepfakes and synthetic identities. Rising consumer awareness of cyber threats like ATO fraud, driven by data breaches and phishing attacks, is pushing banks to invest in advanced fraud prevention solutions that balance security and user experience.   

Recent Vendor Activities 

• On September 12, 2024, Mastercard announced an agreement to acquire global threat intelligence company Recorded Future from Insight Partners for $2.65 billion. This acquisition enhances Mastercard's cybersecurity capabilities, strengthening the insights and intelligence used to protect the digital economy, including the payments ecosystem and beyond. 
• On December 4, 2023, Thales announced the successful completion of its acquisition of Imperva. This transaction is expected to create substantial value for Thales' shareholders.  

Pre-Transaction Service Type Gaining Momentum 

Pre-transaction prevention measures are essential for blocking ATO fraud before transactions occur, using technologies like MFA, RBA, identity verification, device fingerprinting, and PAM. ATO attacks have surged due to data breaches and credential stuffing, with cybercriminals using stolen credentials from the dark web to target accounts. Banks are adopting AI-powered solutions like MFA, behavioral biometrics, and RBA to thwart automated bot-based attacks and ensure secure login. Cloud-based fraud detection allows real-time monitoring of transactions. Regulatory frameworks such as PSD2, CCPA, and FFIEC require strong customer authentication, driving demand for AI-driven identity verification and biometric authentication in the banking sector.  

Competitive Landscape and Future Trends in ATO Prevention for Banking 

The ATO prevention market in banking is highly competitive, with vendors differentiating themselves through technological innovation, comprehensive offerings, and strategic partnerships. Established cybersecurity companies dominate the market, making it challenging for new entrants to stand out. Banks prefer long-term relationships with reputable suppliers, further hindering new competitors. The market is also at risk from low-cost, low-quality security solutions that fail to provide adequate fraud detection. Moving forward, the future of ATO prevention will focus on security-driven, friction-reducing, and accurate fraud detection technologies. This includes the shift away from passwords and OTPs toward behavioral biometrics, AI/ML, and frictionless authentication methods.  

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Key Vendors 

• Datavisor 
• Entrust 
• Experian 
• Kount 
• LexisNexis Risk Solutions  
• Ping Identity 
• Accertify 
• Arkose Labs 
• BioCatch 
• Bureau 
• Combate a Fraude (Caf) 
• Callsign 
• Entersekt 
• Feedzai 
• Human 
• Imperva 
• Mastercard 
• Outseer 
• Prove Identity 
• Socure 
• SpyCloud 
• Telesign 
• Transmit Security 
• TransUnion  

Segmentation & Forecasts 

Service Type 

• Pre-Transaction 
• During-Transaction 
• Post-Transaction 

Deployment Type 

• Cloud-Based 
• On-Premise 

Geography 

North America 

• US 
• Canada 

Europe 

• UK 
• Germany 
• France 
• Italy 

APAC 

• China 
• India 
• Australia 
• Japan 

Latin America 

• Brazil 
• Mexico 

Middle East & Africa 

• Turkey 
• Saudi Arabia   

The Arizton Advisory & Intelligence market research report provides valuable market insights for industry stakeholders, investors, researchers, consultants, and business strategists aiming to gain a thorough understanding of the ATO prevention in banking market. Request for Free Sample to get a glance of the report now: https://www.arizton.com/market-reports/account-takeover-prevention-in-banking-market      

What Key Findings Will Our Research Analysis Reveal?           

What is the expected growth of the global ATO prevention in banking market? 

What is the growth rate of the global ATO prevention in banking market? 

What are the factors driving global ATO prevention in banking market growth? 

Which region will have the highest CAGR in the global ATO prevention in banking market? 

Who are the major players in the global ATO prevention in banking market?              

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