Electrical Industry Today

Tankless Electric Water Heater Market (2025–2035) CAGR 7.2% – Revenue Forecast, Growth Drivers, Trends, and Competitive Landscape

The global Tankless Electric Water Heater Market is expected to grow from USD 4.25 billion in 2025 to USD 8.5 billion by 2035, expanding at a CAGR of 7.2%, fueled by rising energy efficiency demand, residential construction, and technological innovations.
Published 18 October 2025

The Tankless Electric Water Heater Market is experiencing robust growth, backed by increasing global emphasis on energy efficiency and environmental sustainability. Valued at USD 3.96 billion in 2024, the market is projected to reach USD 4.25 billion in 2025 and grow significantly to USD 8.5 billion by 2035. This surge is supported by historical data from 2019 to 2023, reflecting rising adoption in residential and commercial applications worldwide.

As energy regulations tighten and consumers seek cost-effective, eco-friendly heating solutions, tankless electric water heaters are becoming a preferred choice due to their on-demand hot water supply and energy-saving capabilities. The market covers key regions including North America, Europe, Asia-Pacific (APAC), South America, and the Middle East & Africa (MEA), with notable countries such as the US, Germany, China, India, and Brazil leading demand.

Key Market Dynamics

  • Growing Demand for Energy Efficiency: Consumers and industries prioritize appliances that reduce energy consumption and utility bills.
  • Increasing Residential Construction: New housing developments and renovations boost demand for modern heating technologies like tankless water heaters.
  • Rising Environmental Concerns: Growing awareness about carbon footprints drives preference for eco-friendly and energy-efficient heating options.
  • Technological Advancements: Innovations in heating technology improve product performance, durability, and integration with smart home systems.
  • Cost Savings: Reduced energy bills and lower maintenance costs compared to traditional water heaters attract end users.

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Market Segmentation

The Tankless Electric Water Heater Market is analyzed across multiple dimensions for detailed insights:

  • By Installation Type: Wall-mounted, floor-mounted.
  • By Power Rating: Low power (<5 kW), medium power (5–10 kW), high power (>10 kW).
  • By End Use: Residential, commercial, industrial.
  • By Heating Technology: Electric resistance, heat pump.
  • By Region: North America, Europe, APAC, South America, MEA.

Regional Insights

  • North America: Strong market driven by the US and Canada, supported by energy efficiency initiatives and retrofitting of older homes.
  • Europe: Growth led by Germany, UK, France, and Italy, where stringent energy regulations and environmental policies support market expansion.
  • Asia-Pacific (APAC): The fastest-growing region, fueled by urbanization, rising middle-class populations, and increasing residential construction in China, India, Japan, and South Korea.
  • South America: Brazil, Mexico, and Argentina see increasing adoption due to infrastructure development and environmental awareness.
  • Middle East & Africa (MEA): Emerging markets like GCC countries and South Africa invest in energy-efficient appliances amid modernization efforts.

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Revenue Forecast (2025–2035)

  • Market Size 2024: USD 3.96 billion
  • Market Size 2025: USD 4.25 billion
  • Market Size 2035: USD 8.5 billion
  • Forecast Period CAGR: 7.2%

The forecast reflects strong growth driven by rising energy efficiency demands, technological improvements, and increasing consumer preference for eco-friendly water heating solutions.

Key Market Opportunities

  • Rising Demand for Energy Efficiency: Growing focus on sustainability promotes adoption of tankless electric water heaters.
  • Increased Adoption in Residential Sectors: Expanding housing developments and renovations create consistent demand.
  • Technological Advancements in Heating: Improved heating elements and smart system compatibility enhance product appeal.
  • Growth in Smart Home Integration: Integration with IoT and smart thermostats offers convenience and energy savings.
  • Expanding Eco-Friendly Consumer Preferences: Environmental consciousness encourages switching to electric tankless systems over traditional heaters.

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Competitive Landscape

The Tankless Electric Water Heater Market features several key players focusing on innovation, product quality, and global reach. Major companies profiled include:

  • Stiebel Eltron
  • Marey
  • A. O. Smith Corporation
  • Ecosmart
  • Noritz
  • Electric Water Heater Company
  • Rheem Manufacturing Company
  • Bosch Thermotechnology
  • Bradford White
  • Rinnai
  • Friedrich Air Conditioning Co.
  • Whirlpool Corporation

These companies invest in R&D to develop energy-efficient, technologically advanced water heating solutions and expand their presence across different regional markets.

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