Electrical Industry Today

POS Display Market Expanding Rapidly, Expected to Grow at 7.92% CAGR to USD 24.74 Billion

The Point of Sale (POS) display market involves the use of marketing materials and products displayed at retail locations to promote and sell items directly to consumers. These displays can include digital screens, interactive kiosks, and traditional signage, aimed at enhancing the shopping experience and boosting sales.
Published 31 January 2025

According to maximize market research, the  POS Display Market size was valued at USD 14.51 Billion in 2023 and the total POS Display revenue is expected to grow at a CAGR of 7.92% from 2024 to 2030, reaching nearly USD 24.74 Billion.

POS Display Market overview: 

The Point of Sale (POS) display market has experienced significant growth due to the increasing need for businesses to enhance customer experience and optimize product visibility at the retail checkout. These displays, which can range from simple countertop setups to high-tech digital solutions, serve as effective tools for promoting products and influencing purchasing decisions. Retailers, especially in sectors such as consumer electronics, apparel, and food & beverage, are leveraging POS displays to capture consumer attention and boost sales. With advances in technology, POS displays are becoming more dynamic, offering greater interactivity and customization to meet diverse business needs.

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Drivers in the POS Display Market :

Several factors are fueling the growth of the POS display market. One of the primary drivers is the growing trend of retailers seeking more innovative ways to engage customers and increase conversion rates. Additionally, the rise of omnichannel retailing, where physical and online shopping experiences are integrated, is pushing the demand for more interactive and personalized POS solutions. Technological advancements, such as the integration of digital screens, touch capabilities, and data-driven insights, are also driving the adoption of POS displays. Furthermore, consumer preferences for instant gratification and visually appealing presentations are encouraging businesses to invest in modern POS display systems.

POS Display Market Key Trends :

Key trends in the POS display market include the increasing use of digital and interactive displays to provide an immersive customer experience. Digital signage and video walls are becoming more common in retail environments, as they allow for dynamic content updates and personalized promotions. Another significant trend is the rise of eco-friendly and sustainable POS displays, as brands seek to align with consumers’ growing concerns about environmental impact. Additionally, there is a shift toward more data-driven solutions, where POS displays integrate with advanced analytics and customer tracking systems to tailor offers and promotions based on real-time consumer behavior. As technology continues to evolve, the POS display market is likely to see further innovations that push the boundaries of traditional retail marketing.

What is the expected growth of the POS Display Market by Application segmentation?

The expected growth of the POS display market by application segmentation is anticipated to be substantial, driven by the diverse needs across various retail sectors. Key applications such as food and beverage, consumer electronics, fashion, and healthcare are expected to experience significant growth due to increasing demand for effective in-store marketing solutions. In the food and beverage sector, POS displays are being used to highlight promotional offers and new products, enhancing customer engagement and driving sales. In consumer electronics and fashion, retailers are leveraging innovative and visually appealing displays to showcase their products, influencing consumer purchasing decisions.

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Country-Specific Insights

POS Display Market Opportunities in Australia

In Australia, the market for POS displays is expected to see significant growth due to the increasing integration of POS technology in retail environments. Major retail chains are focusing on improving the customer experience by integrating innovative point-of-sale displays that provide tailored marketing and product promotions. Australia's retail sector is also focusing on sustainable practices, prompting investment in eco-friendly and energy-efficient POS displays.

POS Display Growth in Belgium

Belgium is witnessing a steady growth in the POS display market, driven by the demand from its foodservice and retail industries. Belgian retailers are increasingly relying on dynamic and interactive POS displays to improve customer engagement. The growing trend toward personalization and enhanced shopping experiences in stores is expected to contribute to the increasing adoption of POS display technology across the country.

POS Display Trends in Germany

Germany, a leader in technological innovation, is poised to dominate the European POS display market. With a strong focus on digital transformation, the country’s retail, healthcare, and hospitality sectors are rapidly adopting advanced POS display systems. Moreover, 4K and ultra-high-definition displays are gaining popularity, enhancing customer engagement by offering richer visual content.

POS Display Consolidation in France

In France, consolidation within the POS display market is accelerating, as large retail chains and foodservice operators seek to standardize their in-store displays. Mergers and acquisitions are increasingly common as companies strive to scale their operations and capture a larger share of the market. French companies are also exploring cross-border collaborations to expand their reach across Europe.

POS Display Opportunities in Italy

Italy’s POS display market is expected to benefit from the increasing demand for mobile and fixed POS systems in its vibrant retail and hospitality sectors. The demand for personalized displays tailored to specific customer preferences is driving the adoption of advanced POS solutions. The country's focus on integrating technology to improve in-store experiences is helping expand the market further.

POS Display Trends in Spain

Spain's POS display market is gaining momentum, particularly in the retail and entertainment sectors. As retailers focus on enhancing the shopping experience through interactive and digital displays, there is a growing demand for POS systems that can support high-definition video content and customer interaction. Spanish companies are investing in digital signage and content management solutions, making the POS display market an essential part of their marketing strategies.

POS Display Updation in the UK

The UK market is seeing substantial updates in POS display technology, with an emphasis on increasing the effectiveness of in-store advertising. Retailers are integrating augmented reality (AR) and 3D technologies into POS displays to offer immersive shopping experiences. Furthermore, UK-based companies are at the forefront of developing eco-friendly and sustainable POS solutions, responding to consumer demand for green technologies.

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Segmentation Analysis of the POS Display Market

by Application

Mobile POS

Fixed POS

by End-Users

Restaurants

Retail

Healthcare

Warehouse

Entertainment

Hospitality

Others

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Who is the largest manufacturer of Intelligent Traffic Management System market worldwide?

1. Tost POS

2. Lightspeed Retail

3. CovaPOS

4. KORONA

5. Vend

6. Sapaad

7. Clover

8. CAKE

9. Upserve

10. Square

11. Poster POS

12. Lavu

13. Erply

14. Fastspring

15. Miva Merchant

16. Simpson Group

17. Adare International Limited

18. RTC Industries, Inc.

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