Electrical Industry Today

OIS Motor Market CAGR 4.55%: Growth Driven by EV Adoption, Autonomous Tech, and Stringent Emission Standards | Forecast 2024–2032

The OIS (Oil-Immersed Starter) Motor Market is projected to grow from USD 10.37 billion in 2024 to USD 14.8 billion by 2032, at a CAGR of 4.55%. Key drivers include the rise of electric vehicles, adoption of autonomous driving technologies, and stricter emission regulations. Emerging regions, especially APAC, are expected to dominate demand.
Published 30 July 2025

The Oil-Immersed Starter (OIS) Motor Market is experiencing robust growth, fueled by innovations in electric and autonomous vehicles, stringent environmental regulations, and the rising adoption of adaptive driving systems. With a steady Compound Annual Growth Rate (CAGR) of 4.55% between 2024 and 2032, the market is forecasted to expand from USD 10.37 billion in 2024 to USD 14.8 billion by 2032. This expansion is underpinned by technological advancements, the global shift to clean energy, and increasing safety demands in automotive and industrial sectors.

Market Overview

Base Year: 2024

  • Historical Data: 2019–2024
  • Market Size 2023: USD 9.92 Billion
  • Market Size 2024: USD 10.37 Billion
  • Forecast Period: 2024–2032
  • Forecast Units: USD Billion

OIS motors play a crucial role in modern vehicles and industrial systems by providing reliable startup torque while offering protection against overloads and environmental stress. The demand for these motors is expected to grow in alignment with global energy-efficiency initiatives and the electrification of transport systems.

Key Market Drivers

  • Advancements in Autonomous Vehicles
  • Integration of OIS motors into autonomous systems improves response time and safety, boosting demand across self-driving and semi-autonomous platforms.
  • Rising Safety Standards
  • Regulatory bodies globally are enforcing stricter standards for operational safety and emissions, prompting industries to adopt high-efficiency motor systems like OIS.
  • Growth of Electric Vehicles (EVs)
  • With EVs gaining traction worldwide, manufacturers are embedding OIS motors for better torque performance and system reliability.
  • Popularity of Adaptive Cruise Control
  • Adaptive systems require precision motor control, where OIS motors serve as a critical component for stable and responsive movement.

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Market Segmentation

By Electromagnetic Type

  • Permanent Magnet
  • Electromagnetic Induction
  • These types influence efficiency, weight, and power output depending on the application needs.

By Construction

  • Enclosed Type
  • Open Type
  • Enclosed constructions are preferred in high-risk environments for dust and moisture resistance.

By Power Rating

  • Low Power (<10 kW)
  • Medium Power (10–100 kW)
  • High Power (>100 kW)

By Application

  • Automotive (including EVs)
  • Industrial Equipment
  • Renewable Energy Systems
  • Aerospace & Defense

By Region

  • North America
  • Europe
  • Asia-Pacific (APAC)
  • South America
  • Middle East & Africa (MEA)

Asia-Pacific is expected to lead due to aggressive EV deployment and manufacturing capabilities in countries like China, Japan, and South Korea.

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Key Market Opportunities

  • Growing Adoption of Electric Vehicles (EVs) - OIS motors are vital in EV powertrains for efficient torque generation and thermal management.
  • Technological Advancements in OIS Motors - Innovations in materials and design are leading to more compact, energy-efficient systems.
  • Stringent Emission Regulations - Environmental compliance is pushing industries to replace older motors with efficient OIS alternatives.
  • Expansion of Renewable Energy Sources - OIS motors support operations in solar and wind energy systems due to their reliability in harsh environments.
  • Rise of Shared Mobility Services - Demand for efficient motor systems in fleet vehicles enhances the need for durable and adaptive motor solutions.

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Competitive Landscape

The market features a mix of global leaders and specialized firms offering tailored motor solutions. Key players are expanding through partnerships, R&D, and geographic diversification.

Key Companies Profiled:

  • ABB Ltd.
  • Eaton Corporation
  • Siemens AG
  • Schneider Electric SE
  • Mitsubishi Electric Corporation
  • Hon Hai Precision Industry Co., Ltd.
  • Phoenix Contact GmbH & Co. KG
  • Rittal GmbH & Co. KG
  • Rockwell Automation, Inc.
  • Emerson Electric Co.
  • Mersen
  • R. STAHL AG
  • ABB Switzerland Ltd.
  • Siemens Industry, Inc.

These players are investing heavily in motor efficiency, smart control systems, and low-maintenance configurations to strengthen their competitive edge.

Explore our Global Report in Regional Languages

オイスモーターマーケット | Ois Motor Market | Marché automobile Ois | 오이스 모터 마켓 | Ois 汽车市场 | Mercado de motores de Ois

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