India Electric Toothbrush Market 2025 - Industry Size Worth USD 120.5 Million by 2033 at a CAGR of 4.87%

Attributes and Key Statistics of the India Electric Toothbrush Market Report by IMARC Group:

• Base Year: 2024
• Historical Years: 2019-2024
• Forecast Years: 2025-2033
• Units: USD Million
• Market Size in 2024: USD 76.8 Million
• Market Forecast in 2033: USD 120.5 Million
• Market Compound Annual Growth Rate 2025-2033: 4.87%

As indicated in the latest market research report published by IMARC Group, titled “India Electric Toothbrush Market Size, Share, Trends and Forecast by Technology, Bristle Type, Distribution Channel, End User, and Region, 2025-2033,” this report provides an in-depth analysis of the industry, featuring insights into the market. It encompasses competitor and regional analyses, as well as recent advancements in the market.

Market Size & Future Growth Potential:

The India electric toothbrush market size was valued at USD 76.8 Million in 2024. Looking forward, IMARC Group estimates the market to reach USD 120.5 Million by 2033, exhibiting a CAGR of 4.87% from 2025-2033. 

Core Factors Driving Market Trends:

India electric toothbrush market is witnessing slow but steady growth as a result of growing oral health consciousness, rising disposable incomes, and spurring consumer affinity towards personal care devices. Essentially, with an increasing awareness of maintaining dental hygiene among Indian consumers, there is a transition from manual to electric toothbrushes based on their perceived better cleaning effectiveness and benefits for gum care. Furthermore, increasing urbanization and a rising middle-class population with higher purchasing power are supporting the purchase of premium healthcare and grooming items, such as electric toothbrushes.

Additionally, the effect of international lifestyle trends, familiarity with global dental care practices, and increasing dental problems like plaque buildup and gum diseases are also stimulating people to invest in electric toothbrush products. Apart from this, the growth of e-commerce websites and organized retail stores is enhancing product visibility and reachability, particularly in metro cities and tier 1 cities.

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In addition to this, the recommendation of electric toothbrushes by dental experts and being part of oral care awareness campaigns is building confidence among new users. To all that, new technologies like sonic technology, pressure sensors, timers, and app-connected smart toothbrushes are also enhancing the attractiveness of products to tech-oriented and health-oriented customers. Aside from that, battery-powered and rechargeable ones offered by multinational as well as local companies in numerous price points are also meeting a wide range of customer needs and budgets. In addition, social media influencers and celebrity endorsements of oral care practices are also contributing significantly to buying habits of consumers. Further, increasing practice of gifting luxury personal care products during festivals and occasions is indirectly enhancing market demand.

Even children's electric toothbrushes with cartoon characters, bright colors, and musical features are becoming popular among parents who want to make them use good dental hygiene practices. Other than this, green consciousness is also persuading companies to launch replaceable brush head models that are eco-friendly, targeting sustainability-conscious buyers. Apart from that, increasing alliances among international oral care brands and Indian distributors are boosting product penetration in rural and semi-urban areas. Overall, the intersection of increasing health awareness, lifestyle improvements, product innovation, and strategic marketing efforts is gradually making India's electric toothbrush market a lucrative segment in the larger personal care and grooming products industry.

An In-Depth Analysis of Prominent Companies in the Industry by IMARC Group:

• Church & Dwight Co. Inc.
• Colgate-Palmolive Company
• Koninklijke Philips N.V.
• Perfora
• Procter & Gamble Company

Comprehensive Market Report Highlights & Segmentation Analysis: 

Analysis by Technology:

• Rotational
• Vibrational

Rotational dominates the India electric toothbrush market share on account of their demonstrated effectiveness, cost-effectiveness, and broad consumer popularity.

Analysis by Bristle Type:

• Soft Bristles
• Nanometer Bristles

Soft bristle holds the maximum number of shares as they are frequently endorsed by dental experts and are appropriate for various users. 

Analysis by Distribution Channel:

• Offline
• Online

Offline represents the maximum number of shares on account of various significant benefits they provide to consumers. 

Analysis by End User:

• Adults
• Children

Adults dominate the market as they have more buying capacity, greater oral care awareness, and high susceptibility toward the problem of teeth. 

Regional Analysis:

• Maharashtra
• Tamil Nadu
• Uttar Pradesh
• Gujarat
• Karnataka
• West Bengal
• Rajasthan
• Andhra Pradesh
• Telangana
• Madhya Pradesh
• Delhi NCR
• Punjab
• Haryana
• Others

Maharashtra plays a crucial role in the Indian electric toothbrush market because of its developed healthcare system, elevated urbanization levels, and robust consumer knowledge. 

Key highlights of the Report:

• Historical Market Performance
• Future Market Projections
• Impact of COVID-19 on Market Dynamics
• Industry Competitive Analysis (Porter’s Five Forces)
• Market Dynamics and Growth Drivers
• SWOT Analysis (Strengths, Weaknesses, Opportunities, Threats)
• Market Ecosystem and Value Creation Framework
• Competitive Positioning and Benchmarking Strategies

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Major Advantages of the Report:

• This report provides market leaders and new entrants with accurate revenue estimates for the overall market and its key subsegments.
• Stakeholders can leverage this report to gain a deeper understanding of the competitive landscape, enabling them to strategically position their businesses and develop effective go-to-market strategies.
• The report provides stakeholders with valuable insights into the market dynamics, offering a comprehensive analysis of key drivers, restraints, challenges, and opportunities.

Why Choose IMARC Group:

• Extensive Industry Expertise
• Robust Research Methodology
• Insightful Data-Driven Analysis
• Precise Forecasting Capabilities
• Established Track Record of Success
• Reach with an Extensive Network
• Tailored Solutions to Meet Client Needs
• Commitment to Strong Client Relationships and Focus
• Timely Project Delivery
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Note: Should you require specific information not included in the current report, we are pleased to offer customization options to meet your needs. 

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IMARC Group is a global management consulting firm that helps the world’s most ambitious changemakers to create a lasting impact. The company provide a comprehensive suite of market entry and expansion services.

IMARC offerings include thorough market assessment, feasibility studies, company incorporation assistance, factory setup support, regulatory approvals and licensing navigation, branding, marketing and sales strategies, competitive landscape and benchmarking analyses, pricing and cost research, and procurement research.

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