Rice Bran Market to Surpass USD 6.2 Billion by 2032 on Rising Health and Nutraceutical Demand

The Rice Bran Market is witnessing a steady and promising growth trajectory, supported by rising awareness about nutrition, growing demand for plant-based ingredients, and increased focus on agricultural byproduct utilization. Valued at USD 4.34 billion in 2023, the market is projected to grow to USD 6.2 billion by 2032, registering a Compound Annual Growth Rate (CAGR) of 4.05% from 2025 to 2032. As industries and consumers alike explore natural, affordable, and sustainable food and wellness solutions, rice bran—a once undervalued byproduct—has become a star ingredient in multiple sectors.

Rice bran is the outer layer of the rice grain removed during milling. Often discarded or used as animal feed in the past, it is now recognized as a nutritional powerhouse rich in dietary fiber, antioxidants, essential fatty acids, and micronutrients such as magnesium, potassium, and B vitamins. With its functional versatility, rice bran has applications in food, cosmetics, animal nutrition, pharmaceuticals, and biofuel—making it a multifaceted contributor to global market growth.

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Nutritional Value Driving Food and Beverage Demand

The functional food and beverage industry has emerged as the most influential growth driver for the rice bran market. As consumers become increasingly health-conscious, demand for natural ingredients with scientifically backed benefits has surged. Rice bran fits this bill perfectly—it is gluten-free, low in calories, and packed with γ-oryzanol, a potent antioxidant known to help regulate cholesterol, improve cardiovascular health, and support hormonal balance.

Incorporated into cereals, nutrition bars, snacks, baking flours, and beverages, rice bran adds both nutritional value and texture. The trend toward plant-based diets and clean-label ingredients is boosting its adoption across Western and Asian markets alike. Manufacturers are investing in stabilized rice bran technology to extend shelf life and preserve nutrients, further supporting its appeal in processed food sectors.

Rice Bran Oil: A High-Growth Segment

A major contributor to the market’s value is rice bran oil, widely used in cooking and food processing due to its high smoke point, neutral taste, and heart-healthy profile. Endorsed by nutritionists and cardiac health experts, rice bran oil contains balanced fatty acids and phytosterols, which help manage cholesterol levels.

The oil segment has especially strong traction in Asia-Pacific, notably India, Japan, and China, where rice bran oil is commonly used in households and industrial food preparation. Growing awareness of its benefits in North America and Europe is creating new export opportunities for manufacturers in rice-producing countries. As governments and health bodies promote low-saturated fat diets, the rice bran oil category is likely to expand steadily over the coming years.

Growth in Animal Feed and Pet Nutrition

Beyond human consumption, rice bran plays a significant role in animal feed, thanks to its high-energy content and digestibility. It is used in the diets of livestock, poultry, and equines, improving weight gain and nutritional uptake. The pet food segment is also increasingly incorporating rice bran for its fiber content and hypoallergenic properties, particularly in premium and functional dog food formulations.

With the global increase in pet ownership and the rising popularity of natural and organic pet food, the demand for clean, plant-based feed ingredients like rice bran is expected to remain strong. This further diversifies the market’s revenue base and stabilizes demand across economic cycles.

Cosmetics and Personal Care: Natural Appeal

The cosmetic and personal care industry is another promising application segment, where rice bran extracts are used in skincare and haircare products for their anti-aging, moisturizing, and anti-inflammatory properties. Gamma-oryzanol and ferulic acid, both abundant in rice bran, help neutralize free radicals and improve skin tone and elasticity.

With the global beauty industry moving toward natural, organic, and sustainable formulations, rice bran-based ingredients are finding their way into facial creams, sunscreens, soaps, and shampoos. The inclusion of rice bran in clean beauty products aligns with rising consumer demand for plant-derived and biodegradable skincare solutions.

Regional Insights and Market Outlook

The Asia-Pacific region leads the rice bran market, owing to its position as the largest global rice producer and consumer. Countries such as India, China, Thailand, and Vietnam not only have abundant raw material supply but are also at the forefront of rice bran oil consumption and innovation. Government initiatives to reduce import dependence on edible oils and support value-added agriculture are further strengthening regional growth.

North America and Europe are emerging as high-potential regions due to growing demand for functional foods, plant-based oils, and clean-label cosmetics. These regions are also witnessing increasing research and awareness about the benefits of rice bran, leading to product innovation and diversification in retail health foods and supplements.

The Middle East & Africa and Latin America are showing gradual adoption trends, primarily driven by food security concerns, growing consumer spending, and improvements in agro-processing capabilities.

Key Companies in the Rice Bran Market Include:

• Kerry Group
• Cargill
• BASF
• Associated British Foods
• Pioneer Foods
• Olam International
• Shree Renuka Sugars
• Royal Agrifoods
• Mahindra Agribusiness
• Siam Grains
• RiceBran Technologies

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Industry Developments and Innovation Trends

Several factors are shaping the evolution of the rice bran market:

• Stabilization Technology: Innovations that prevent rancidity and nutrient degradation in raw rice bran are critical to expanding its shelf life and applications.
• Cold Press Extraction: New oil extraction methods preserve nutrient content better and appeal to health-focused consumers, creating a premium segment in the rice bran oil market.
• Functional Blends: Rice bran is increasingly blended with other grains, nuts, or fibers to produce customized nutrition profiles for specific dietary needs.
• Sustainability Focus: Utilizing rice bran—previously an agricultural byproduct—contributes to zero-waste and circular economy models, aligning with global sustainability goals.

The Rice Bran Market is steadily transforming from a niche byproduct economy into a dynamic, multi-application global industry. With its inherent nutritional value, functional versatility, and alignment with health and sustainability trends, rice bran is carving a strong position in food, wellness, and industrial domains. As the market moves toward USD 6.2 billion by 2032, driven by a CAGR of 4.05%, it exemplifies how smart utilization of agricultural byproducts can unlock value across the supply chain—nourishing people, animals, and industries alike.

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