Chemicals Industry Today

Natural Pigment for Food Market to Reach USD 5.5 Billion by 2035, Growing at 4.3% CAGR

The Natural Pigment for Food Market is expanding due to clean-label and health-conscious trends. Derived from plants and minerals, these pigments provide safe and vibrant food coloring.
Published 01 October 2025

The Natural Pigment for Food market was valued at USD 3,500 million in 2024. It is projected to grow from USD 3,600 million in 2025 to USD 5.5 billion by 2035, reflecting a compound annual growth rate (CAGR) of approximately 4.3% over the forecast period from 2025 to 2035.

Givaudan announced in March 2025 the acquisition of Plant Extracts International to expand its natural color portfolio and accelerate supply chain integration for plant-based pigments. Chr. Hansen announced in June 2024 a strategic partnership with Cargill to co-develop and scale natural pigment solutions for global food markets, emphasizing clean-label colorants.

Market Dynamics

  • Key Drivers: The shift towards natural food colorants is influenced by consumer preferences for clean-label products and concerns over synthetic additives.
  • Technological Advancements: Innovations in extraction and formulation processes are enabling food manufacturers to develop more vibrant and stable natural pigments.
  • Regional Insights: North America and Europe are witnessing a surge in the adoption of natural pigments due to stringent regulations on synthetic additives.

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Market Segmentation

  • By Source: Plant-Based, Animal-Based, Mineral-Based, Microbial-Based
  • By Application: Beverages, Bakery Products, Dairy Products, Confectionery, Sauces and Dressings
  • By Form: Liquid, Powder, Granular
  • By End Use: Food Processing, Food Service, Household
  • By Region: North America, Europe, South America, Asia Pacific, Middle East and Africa

Competitive Landscape

• BASF SE

• SensoryEffects

• Fabrica de Especias

• Chr. Hansen

• Cargill

• Allied Biotech Corporation

• Hansen Holding A/S

• IFF

• Plant Extracts International

These companies are focusing on expanding their product portfolios and forming strategic partnerships to cater to the growing demand for natural pigments. 

Invest in R to enhance extraction and stabilization techniques for natural pigments. Prioritize the development of proprietary methods that improve the shelf life and color retention of these pigments in various food applications, ultimately ensuring a competitive edge in quality and performance.

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Conclusion

The Natural Pigment for Food Market is set for steady growth, driven by increasing consumer demand for natural and clean-label food products. Technological advancements and regional market dynamics will play crucial roles in shaping the future of this market.

Translation of the Report in Different Languages:

 食品市場向け天然色素 | Natürliche Pigmente für den Lebensmittelmarkt | Pigment naturel pour le marché alimentaire | 자연 색소 식품 시장 | 食品市场天然色素 | Pigmento natural para el mercado alimentario

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