Hydrolyzed Oat Protein Market was valued at USD 400 million in 2024 and is projected to grow from USD 500 million in 2025 to USD 1,000 million by 2035

Introduction

Hydrolyzed oat protein is a plant-derived ingredient produced by breaking down whole oat protein into smaller peptides and amino acids through enzymatic hydrolysis. It is widely used in cosmetics, personal care, and food products due to its moisturizing, film-forming, and nourishing properties. With the rising preference for natural and plant-based ingredients, the hydrolyzed oat protein market is witnessing steady growth across multiple regions and industries.

Market Overview

The global hydrolyzed oat protein market is projected to expand at a moderate to strong growth rate over the coming decade, supported by increasing consumer awareness of natural formulations, growth in the personal care sector, and the rising popularity of clean-label ingredients. Demand is particularly strong in haircare, skincare, and specialty food applications.

The Hydrolyzed Oat Protein Market Size was valued at 400 USD Million in 2024. The Hydrolyzed Oat Protein Market is expected to grow from 500 USD Million in 2025 to 1,000 USD Million by 2035. The Hydrolyzed Oat Protein Market CAGR (growth rate) is expected to be around 7.8% during the forecast period (2025 - 2035).

Key Market Drivers

Rising Demand in Personal Care and Cosmetics

Hydrolyzed oat protein is valued for its ability to retain moisture, improve skin smoothness, and strengthen hair strands. It is commonly used in shampoos, conditioners, creams, lotions, and serums. The global beauty and personal care industry’s shift toward natural and sustainable ingredients strongly supports market expansion.

Growth of Clean-Label and Natural Ingredients

Consumers are increasingly demanding products free from synthetic additives, parabens, and sulfates. Hydrolyzed oat protein, being derived from oats and processed through natural enzymatic methods, fits well within clean-label and eco-friendly product positioning.

Applications in Functional Foods and Nutraceuticals

In addition to personal care, hydrolyzed oat protein is used in health foods and nutraceuticals as a source of plant-based protein and bioactive peptides. Its digestibility and functional benefits make it suitable for protein-enriched beverages, supplements, and specialty diet formulations.

Expansion of Vegan and Plant-Based Markets

As veganism and plant-based lifestyles gain traction, hydrolyzed oat protein is becoming an important ingredient in both food and cosmetic products. Its natural origin and skin-compatible profile align with ethical and plant-based consumer preferences.

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Market Segmentation

• By Application:
• Skincare (lotions, creams, serums, face masks)
• Haircare (shampoos, conditioners, styling products)
• Food and beverages (functional drinks, nutritional supplements, protein-enriched foods)
• Other uses (pharmaceuticals, specialty products)
• By Form:
• Liquid hydrolysates
• Powder hydrolysates
• By End-Use Industry:
• Cosmetics and personal care
• Food and beverages
• Nutraceuticals and dietary supplements

Regional Insights

• North America: A leading market due to strong demand for natural cosmetics, wellness products, and dietary supplements.
• Europe: Growth supported by regulatory emphasis on clean-label products and widespread adoption of organic cosmetics.
• Asia-Pacific: Expected to be the fastest-growing region, driven by expanding beauty and personal care industries in China, Japan, South Korea, and India.
• Latin America & Middle East/Africa: Emerging regions where consumer awareness and purchasing power are gradually increasing, creating opportunities for hydrolyzed oat protein suppliers.

Key Companies in the Hydrolyzed Oat Protein Market Include:

Solae

Roquette

Oatly

DuPont

Cargill

Sukrin

Tate & Lyle

Kerry Group

Beneo

Agropur

Almonature

Avena Foods

ADM

MGP Ingredients

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Challenges

• High production costs due to specialized hydrolysis processes compared with conventional protein ingredients.
• Regulatory hurdles in cosmetics and food sectors requiring stringent safety and quality compliance.
• Competition from alternative plant proteins such as hydrolyzed wheat, soy, and rice proteins.

Outlook

The hydrolyzed oat protein market is expected to grow steadily, with personal care remaining the dominant application segment. Its unique functional properties, combined with consumer trends favoring natural, sustainable, and plant-based ingredients, position it as a high-potential ingredient across multiple industries. Companies focusing on innovation, cost optimization, and certification for organic and clean-label standards will be best placed to capture the expanding demand in this market.

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