Green Gram Powder Market to Reach USD 1.5 Billion by 2035, Growing at 5.9% CAGR

The Green Gram Powder Market is witnessing significant growth due to the rising demand for plant-based protein sources, functional foods, and health-oriented diets worldwide. Valued at USD 800 Million in 2024, the market is projected to grow from USD 800 Million in 2025 to USD 1,500 Million by 2035, representing a compound annual growth rate (CAGR) of 5.9% during the forecast period. Green gram, also known as mung bean (Vigna radiata), is widely consumed in various forms including whole beans, split lentils, and powders. Green gram powder, in particular, has gained popularity due to its ease of use, nutritional benefits, and versatility in culinary and nutraceutical applications.

The market growth is propelled by increasing health awareness among consumers, growing vegan and vegetarian populations, and rising incorporation of green gram powder in functional food and beverage products. Its rich protein content, dietary fiber, vitamins, and minerals make it a preferred ingredient in snacks, bakery products, dietary supplements, and therapeutic food formulations.

Key Market Drivers

• Rising Health and Nutritional Awareness

Consumers are increasingly seeking nutrient-dense and plant-based food products. Green gram powder, with its high protein content and low-fat profile, caters to this demand, supporting muscle building, weight management, and overall health.

• Growing Demand for Vegan and Plant-Based Products

The global shift toward vegan and vegetarian diets is fueling the adoption of plant-based proteins. Green gram powder serves as a natural and affordable protein source for individuals seeking alternatives to animal-based products.

• Expansion in Functional Foods and Nutraceuticals

Green gram powder is used in functional foods, dietary supplements, and protein-fortified products. Its health benefits, including blood sugar regulation, digestive support, and antioxidant properties, make it a favored ingredient in nutraceutical formulations.

• Convenience and Versatility in Culinary Applications

Green gram powder is easy to use in various recipes such as soups, porridges, smoothies, and bakery products. Its convenience has led to increased adoption in both home kitchens and foodservice operations.

• Government Support and Initiatives

Several countries are promoting pulses cultivation and consumption as part of food security and nutritional initiatives. These programs increase the availability of raw materials and drive market growth by making green gram more accessible.

Market Challenges

• Price Volatility

Fluctuations in agricultural yields, seasonal production, and supply chain disruptions can affect the pricing of green gram powder. This volatility may pose challenges for manufacturers and end-users.

• Limited Awareness in Emerging Markets

While consumption is high in regions like Asia, awareness and acceptance of green gram powder in North America, Europe, and Africa are still growing. Limited consumer knowledge can constrain market expansion.

• Shelf Life and Storage Issues

Being a natural product, green gram powder can be prone to moisture absorption and microbial contamination if not stored properly. Manufacturers must invest in proper packaging and storage solutions to maintain product quality.

• Competition from Alternative Protein Sources

The growing availability of other plant-based protein powders, such as soy, pea, and chickpea, creates competitive pressure on green gram powder manufacturers.

Get a Sample PDF Brochure of the Report @ https://www.wiseguyreports.com/sample-request?id=581455

Market Trends

• Innovation in Value-Added Products

Manufacturers are introducing fortified green gram powders blended with vitamins, minerals, and other functional ingredients to enhance nutritional profiles and appeal to health-conscious consumers.

• Shift Toward Organic and Clean-Label Products

Consumer preference for organic, chemical-free, and minimally processed foods is driving the adoption of certified organic green gram powder.

• Expansion in Ready-to-Eat and Convenience Foods

Green gram powder is increasingly incorporated into instant soups, porridge mixes, and bakery items, supporting the growing demand for convenience foods.

• Online Retail and E-Commerce Growth

Digital platforms have made green gram powder more accessible to consumers worldwide, driving sales and brand visibility.

• Emphasis on Sustainable Agriculture

Sustainable farming practices and pulse crop rotations are being promoted globally to enhance soil fertility and support long-term green gram production, ensuring a stable supply chain.

Market Segmentation

The Green Gram Powder Market can be segmented by product type, application, and region.

By Product Type

• Organic Green Gram Powder
• Conventional Green Gram Powder

By Application

• Food & Beverages
• Nutraceuticals & Dietary Supplements
• Cosmetics & Personal Care
• Others

Regional Insights

Asia-Pacific

Asia-Pacific dominates the market due to the traditional consumption of green gram in countries such as India, China, and Southeast Asia. Rising awareness of health benefits and increasing urbanization are driving the adoption of powdered formats for convenience and processing.

North America

North America represents a growing market due to rising health-conscious consumers, increasing adoption of plant-based diets, and the popularity of functional foods and supplements. Green gram powder is gaining traction in protein shakes, snack bars, and vegan recipes.

Europe

Europe’s market growth is driven by demand for organic products, vegan food trends, and high disposable incomes. Countries such as the UK, Germany, and France are witnessing increased use of green gram powder in health foods and supplements.

Latin America

Latin America is an emerging market with increasing interest in functional foods, pulses, and protein-rich diets. Brazil and Mexico are key contributors.

Middle East & Africa

Growth in MEA is gradual but promising due to urbanization, rising health awareness, and government initiatives promoting nutrition and pulse consumption.

Buy Now @ https://www.wiseguyreports.com/checkout?currency=one_user-USD&report_id=581455

Competitive Landscape

The Green Gram Powder Market is moderately competitive, with key players focusing on product innovation, organic certifications, and expanding distribution networks. Leading companies include:

• Sunroot Foods
• Suncore Foods
• Herbalife Nutrition Ltd.
• NOW Foods
• Himalaya Wellness
• Nutraceutical Corporation
• Nature's Way Products LLC
• Bioglan
• Sunfood Superfoods

Companies are differentiating themselves through organic and fortified offerings, value-added packaging, and entry into online retail channels to cater to modern consumer demands.

Future Outlook

The Green Gram Powder Market is expected to maintain strong growth, reaching USD 1,500 Million by 2035. The rise in plant-based diets, health and wellness trends, and growing demand for convenient and functional foods will continue to drive adoption. Asia-Pacific will remain the largest market, while North America and Europe are expected to witness significant growth due to rising consumer awareness and the popularity of plant-based protein products.

Innovation in organic, fortified, and ready-to-use green gram powders, combined with sustainable sourcing and digital distribution, will provide growth opportunities for manufacturers and new entrants. The market’s expansion is also supported by government initiatives promoting pulse consumption and the nutritional benefits of legumes in diets worldwide.

In conclusion, the Green Gram Powder Market is poised for sustained growth over the next decade, driven by increasing health consciousness, plant-based diet trends, and versatile applications in food, nutraceutical, and personal care sectors. Its projected rise to USD 1,500 Million by 2035 highlights its growing importance as a natural, nutritious, and functional ingredient in global diets.

Explore More Reports:

Oil Based Muds Market | Japan | German | French | Korean | China | Spanish

Nano Urea Market | Japan | German | French | Korean | China | Spanish

Metilamine Market | Japan | German | French | Korean | China | Spanish

N Pentanol Market | Japan | German | French | Korean | China | Spanish

Olibanum Oil Market | Japan | German | French | Korean | China | Spanish

Nylon 6 And Nylon 66 Market | Japan | German | French | Korean | China | Spanish

Microfiber Clean Wiper Market | Japan | German | French | Korean | China | Spanish

Mellisa Oil Market | Japan | German | French | Korean | China | Spanish

Methyl Carbamate Market | Japan | German | French | Korean | China | Spanish

Nano Nickel Hydroxide Market | Japan | German | French | Korean | China | Spanish

You May Also Like This Regional Reports:

グリーングラム粉末市場レポート | Grünes Gramm Pulvermarkt Bericht | Rapport sur le marché de la poudre de gramme vert | 그린그램 가루 시장 보고서 | 绿色豆粉市场报告 | Informe del mercado de polvo de gram verde