Vehicle Roadside Assistance Market to Reach USD 67.5 Billion by 2035 — North America, Europe, and Asia-Pacific Lead Growth with Rising Vehicle Ownership

The global vehicle roadside assistance market is set for sustained growth, propelled by increasing global vehicle ownership, expanding automotive fleets, and the integration of digital technologies in mobility services. According to a recent report by Fact.MR, the market is valued at USD 44.0 billion in 2025 and is projected to reach USD 67.5 billion by 2035, marking an absolute increase of USD 23.5 billion during the forecast period (2025–2035). This reflects a CAGR of 4.4%, translating into a total growth of 53.4% over the assessment period.

Quick Stats for the Vehicle Roadside Assistance Market

• Market Value (2025): USD 44.0 billion
• Forecast Value (2035): USD 67.5 billion
• Absolute Growth: USD 23.5 billion
• CAGR (2025–2035): 4.4%
• Top Service Types: Towing, Jump Start, Tire Replacement, Fuel Delivery, Lockout, On-Site Repair
• Leading Regions: North America, Europe, East Asia, and South Asia & Oceania

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Why the Market is Growing?

The vehicle roadside assistance market is expanding in tandem with rising global automotive production, growing numbers of on-road vehicles, and increasing consumer preference for safety and convenience. Service providers are also leveraging connected vehicle technology, mobile apps, and real-time telematics to enhance response time and customer satisfaction.

Key Growth Drivers

• Rising Vehicle Ownership: Global car ownership, particularly in Asia-Pacific and emerging economies, is boosting the demand for roadside support services.
• Expansion of Commercial Fleets: The growth of logistics, ride-hailing, and e-commerce delivery fleets increases the need for dependable roadside solutions.
• Digitalization and Connectivity: Integration of GPS tracking, mobile-based assistance, and predictive maintenance technologies enhances service efficiency.
• Insurance Integration: Partnerships between roadside assistance providers and insurance firms make services more accessible through bundled coverage.
• Focus on Customer Experience: 24/7 helplines, app-based services, and subscription-based models are reshaping consumer expectations and engagement.

Challenges

• High Operational Costs: Maintaining 24/7 service availability and skilled technicians across regions adds to cost pressures.
• Fragmented Service Network: In developing regions, inconsistent infrastructure limits timely assistance delivery.
• Competition from OEMs: Automakers increasingly offer in-house or partnered roadside services, intensifying market rivalry.

Segmental Analysis

By Service Type

• Towing Services: Largest segment due to high incidence of mechanical breakdowns.
• Battery Jump Start & Tire Replacement: Popular among passenger vehicles.
• Fuel Delivery & Lockout Assistance: Increasingly integrated into premium insurance packages.
• On-Site Repair: Emerging segment driven by rapid-response mobile units.

By Vehicle Type

• Passenger Vehicles: Account for the majority share, supported by growing personal mobility trends.
• Commercial Vehicles: Demand rising with the expansion of fleet-based businesses.

By Provider Type

• Automobile Clubs & Associations: Continue to dominate the global market (e.g., AAA, RAC, The AA).
• Insurance Companies & Independent Providers: Witnessing rapid growth through app-based service offerings.

Regional Outlook

• North America: Mature market with high vehicle density and strong presence of established providers like AAA and Agero.
• Europe: Growth supported by integration of connected vehicle technology and stringent road safety regulations.
• East Asia: Rapid motorization in China and Japan drives service demand, coupled with expanding insurance penetration.
• South Asia & Oceania: Rising middle-class ownership and growing commercial fleets present high potential opportunities.

Competitive Landscape

Market players are investing in digital infrastructure, AI-enabled dispatch systems, and predictive maintenance solutions to optimize service efficiency. Strategic partnerships with insurers, automakers, and mobility platforms are reshaping the competitive environment.

Key Players in the Vehicle Roadside Assistance Market

• Agero, Inc.
• American Automobile Association (AAA)
• The AA plc
• Allianz Global Assistance
• RAC Limited
• Direct Line Insurance Group plc
• Europ Assistance S.A.
• Urgent.ly, Inc.
• Honk Technologies, Inc.

Recent Developments

• August 2025: AAA launched a mobile-integrated emergency assistance platform offering AI-driven route optimization and real-time ETA tracking.
• May 2025: Agero introduced a predictive dispatch system leveraging telematics data to pre-empt breakdown risks.
• February 2025: Allianz Global Assistance expanded its European roadside service coverage through digital platform integration with insurance partners.

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Future Outlook

The vehicle roadside assistance market is expected to continue its upward momentum through 2035, supported by advancements in smart mobility, connected vehicles, and AI-based customer service. The integration of IoT-enabled diagnostics, subscription-based models, and EV-specific roadside support will define the next growth phase.

Service providers investing in digital transformation, predictive analytics, and sustainable service models are well-positioned to capitalize on emerging mobility trends.

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About Fact.MR

Fact.MR is a global market research and consulting firm, trusted by Fortune 500 companies and emerging businesses for reliable insights and strategic intelligence. With a presence across the U.S., UK, India, and Dubai, we deliver data-driven research and tailored consulting solutions across 30+ industries and 1,000+ markets. Backed by deep expertise and advanced analytics, Fact.MR helps organizations uncover opportunities, reduce risks, and make informed decisions for sustainable growth.