U.S. Two Wheeler Accessories Aftermarket Forecast 2025–2035: Trends and Growth Insights

The global two-wheeler accessories aftermarket is entering a period of accelerated expansion, supported by rising motorcycle adoption, the premiumization of riding gear, and a growing culture of vehicle personalization. According to recent industry projections, the aftermarket is set to grow from USD 23.57 billion in 2025 to USD 52.80 billion by 2035, registering a robust CAGR of 8.4%. Strong market performance across APAC, Europe, the USA, and Saudi Arabia continues to solidify the sector’s global momentum.

Rising Customization, Safety Regulations, and E-Commerce Fuel Market Growth

Two-wheeler riders are increasingly prioritizing performance, appearance, and road safety—driving sales of high-demand accessories such as crash guards, luggage carriers, smart helmets, advanced TFT displays, LED lighting, and ergonomic seat upgrades. The surge in recreational motorcycling, adventure touring, and the expansion of electric two-wheelers are reshaping consumer expectations, intensifying demand for high-quality, connected accessories.

E-commerce platforms are further reshaping the aftermarket landscape by enabling transparent pricing, product comparisons, and access to premium accessories in remote regions. Younger riders and urban commuters are fueling a wave of personalization, boosting sales of style-driven and functional components.

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Regional Outlook: Strong Multi-Regional Growth Strengthens Market Momentum

United States: Premium Accessories and Smart Helmets Lead Demand

The USA continues to see rising motorcycle usage for both commuting and leisure activities, driving demand for aftermarket helmets, gloves, jackets, GPS-enabled smart helmets, aftermarket exhausts, and LED performance lighting. Strict safety compliance regulations and a strong touring culture are further boosting demand. The USA aftermarket is projected to grow at a CAGR of 8.6% between 2025 and 2035.

Europe: Motorcycle Culture Drives Premium and Sustainable Accessories

Europe’s two-wheeler accessories market remains anchored in long-distance touring and sport motorcycling, especially in Germany, Italy, France, and the UK. Growing environmental consciousness is prompting manufacturers to explore eco-friendly materials and accessories tailored to electric bikes and scooters. Europe is forecasted to record a CAGR of 8.5%, supported by rising demand for armored riding gear, weatherproof luggage, crash protection, and smart navigation systems.

APAC: Fastest-Growing Market With Massive Volume Potential

APAC—led by India, China, Indonesia, Vietnam, and Japan—remains the largest and fastest-growing region due to high motorcycle ownership and a rapidly expanding middle-class consumer base. Affordability, durability, and personalization are key drivers. Demand is rising sharply for smart helmets, anti-theft solutions, USB charging mounts, performance exhausts, and aerodynamic accessories. Japan and South Korea are witnessing strong adoption of AR-enabled helmets and high-tech riding gear, with projected CAGRs of 8.7% and 8.9%, respectively.

Saudi Arabia: Growing Leisure Riding and Premium Accessory Adoption

Saudi Arabia is emerging as a high-growth destination for premium two-wheeler accessories as leisure riding, motorsports participation, and motorcycle tourism gain traction. Rising demand for high-performance exhausts, protective gear, and connected accessories is supported by increasing consumer income levels and government-backed mobility initiatives. The region is witnessing accelerated growth in luxury helmets, touring gear, and LED upgrades, making it a key contributor to the global premium aftermarket expansion.

Market Dynamics: Opportunities and Challenges Shape the Next Decade

Challenges: Counterfeit Products and Supply Chain Disruptions

Price-sensitive customers continue to fuel the circulation of counterfeit accessories. These low-quality products compromise safety and reduce revenue for established brands. Additionally, global supply chain disruptions—caused by geopolitical tensions, raw material instability, and logistics bottlenecks—continue to pressure manufacturers. Companies are responding with predictive analytics, diversified sourcing, and blockchain-enabled supply chain transparency.

Opportunities: Customization & E-Commerce Expansion

Riders’ desire for customization is pushing demand for custom exhaust systems, advanced lighting, ergonomic components, and smart connectivity accessories. E-commerce is reshaping buying behavior through influencer-led marketing, personalized recommendations, and direct-to-consumer (D2C) brand models. Companies that optimize digital platforms and invest in immersive retail technologies will capture the largest market share.

Key Market Shifts: 2020–2024 vs. 2025–2035

Between 2020 and 2024, the market experienced steady growth supported by urbanization, increasing two-wheeler ownership, and early integration of smart accessories. From 2025 to 2035, the industry is expected to shift significantly toward:

• AI-driven compliance monitoring
• IoT-enabled accessories and predictive diagnostics
• AR-based customization experiences
• Blockchain-secured supply chains
• Sustainable and biodegradable materials
• Adaptive and self-healing accessory components

These advancements will redefine product quality, safety, and consumer engagement.

Segmental Leadership: Protective Gear and Standard Motorcycles Dominate

Protective Gear Leads With 39% Share in 2025

The protective gear category—helmets, armored jackets, gloves, and boots—commands the market due to rising accident rates and regulatory enforcement. Smart helmets with Bluetooth communication, integrated displays, and impact-resistant materials are accelerating adoption worldwide.

Standard Motorcycles Hold 46% Market Share

Standard motorcycles remain the most widely used two-wheelers globally due to affordability, fuel efficiency, and versatility. Accessories such as ergonomic handlebars, security systems, luggage solutions, and seat upgrades remain in high demand among daily commuters, delivery riders, and entry-level motorcyclists.

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Competitive Landscape: Innovation Strengthens Market Leadership

The global market is moderately consolidated, with key players focusing on technology-driven safety, durability, and personalization features.

Key Market Shares (2025)

• Bosch GmbH: 18–22%
• Shoei Co., Ltd.: 14–18%
• GIVI Srl: 12–16%
• Steelbird Helmets: 10–14%
• HJC Helmets: 8–12%
• Other players: 25–35%

Major brands are expanding through new product launches, AI-integrated helmets, aerodynamic touring gear, weatherproof luggage systems, advanced ABS units, and smart security solutions. Rising demand for premium accessories is expected to strengthen competitive positioning through 2035.

Outlook

With rising global mobility, strong e-commerce penetration, advancements in safety technologies, and growing customization trends, the two-wheeler accessories aftermarket is set for a decade of high growth. APAC, Europe, USA, and Saudi Arabia will continue to anchor global demand, making the sector one of the most dynamic and innovation-driven automotive aftermarket categories worldwide.

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