Automotive Industry Today

Stafford automation firm addresses UK international trade deficit

European Automation receives a letter of endorsement from Stafford MP Jeremy Lefroy.
Published 07 April 2014

Stafford MP, Jeremy Lefroy has lent his support to local industrial automation component supplier European Automation in the form of a letter endorsing the company’s efforts to increase international trade in the region. The letter congratulates the company on its innovative business approach and outlines Lefroy’s belief that European Automation has identified and begun to dominate a niche in the industrial automation market.

European Automation is an obsolete automation component supplier that has delivered to every postcode in the UK and every country in Europe. Despite 88 per cent of the company’s business being export, European Automation’s central office is located in Staffordshire’s county town of Stafford. The company hires native speakers to provide high customer service levels in each country it trades in.

“I first met European Automation in early 2012 and was impressed by the company's positive approach to their industry,” confessed Jeremy Lefroy in the letter. “Moreover, I found the way the company addresses international trade enormously compelling.

“By using a central office staffed with native language speakers from around the world, and located in my constituency of Stafford, the company delivers a genuinely international approach whilst also being able to guarantee service levels in every country in which it trades.”

Jeremy Lefroy also recommended that the company enters the Queen’s Award for International Trade and suggested it would be a worthy winner as a result of its ongoing trade with other nations.

“The letter we received from Jeremy Lefroy is a real confidence boost for us,” commented Jonathan Wilkins, European Automation’s marketing manager. “Our unique business model has given us the opportunity to take advantage of international trade and it’s always good to be recognised by high profile members of the community.

“There’s been a lot in the news recently about the need to increase the levels of international trade in the UK. What people don’t know is that international trade did actually expand by 0.3 per cent last year. I believe that companies like ourselves, who individually are a drop in the ocean but who collectively represent a force to be reckoned with, made a strong contribution,” he concluded.

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