Automotive Industry Today

Personal Watercraft Market is expected to reach USD 2.4 billion by 2030

Discover how the growth of water-based infrastructure, spurred by government initiatives and marine development projects, is driving the expansion of the personal watercraft market. The global focus on promoting water sports and adventure tourism is boosting sales and rentals, with destinations like Thailand, Mexico, and the UAE experiencing a surge in water sports tourism.
Published 14 November 2023

Personal Watercraft Market Size 

Global Personal Watercraft Market reached USD 1.6 billion in 2022 and is expected to reach USD 2.4 billion by 2030, growing with a CAGR of 4.7% during the forecast period 2023-2030.  

The global personal watercraft market has witnessed robust growth in recent years, fueled by the increasing prevalence of leisure activities, a surge in disposable incomes, and a growing fascination with water sports. 

A key catalyst for the market's expansion is the rising trend in water-based leisure activities. Individuals worldwide are increasingly drawn to adrenaline-pumping experiences and adventure, driving the popularity of personal watercraft. Governments, particularly in coastal regions and popular tourist destinations, are actively investing in water sports infrastructure, facilitating easy access to lakes, rivers, and oceans. This concerted effort further propels the market's growth. 

In the watercraft type segment, the recreational watercraft category takes the lead, demonstrating rapid growth and securing more than a quarter of the market share. This significant expansion is attributed to the increasing popularity of recreational watercraft, offering a unique and exhilarating experience for water enthusiasts. Similarly, North America stands out as the dominant force in the personal watercraft market, holding the largest market share, surpassing a quarter. The region showcases considerable potential, driven by the growing popularity of water-based recreational activities and the rise in disposable incomes. 

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Market Dynamics 

The expansion of water-based infrastructure has emerged as a key driver in the growth of the personal watercraft market. The proliferation of marinas, docking facilities, and water sports centers has substantially increased consumer accessibility to and enjoyment of watercraft activities. Government records highlighting infrastructure projects and marine development plans underscore the global focus on constructing and upgrading water sports facilities. Such initiatives not only benefit the personal watercraft industry but also stimulate water-based tourism and recreational activities. 

The burgeoning tourism industry, coupled with the establishment of water-based adventure destinations, has made a significant impact on the global personal watercraft market. Governments worldwide are actively investing in the promotion of water sports and adventure tourism, creating an environment conducive to the expansion of personal watercraft sales and rentals.  

Statistics from tourism boards in countries such as Thailand, Mexico, and the UAE underscore a notable surge in water sports tourism. These destinations offer a diverse range of water-based activities, including jet skiing, which has attracted both domestic and international tourists, thereby fueling the demand for personal watercraft. 

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Market Segmentation 

By Seating Capacity 

  • Standing 
  • One Seat Capacity 
  • Two Seat Capacity 
  • Three Seat Capacity 

By Watercraft Type 

  • Recreational Watercraft 
  • Muscle Watercraft 
  • Luxury Watercraft 
  • Performance Watercraft 
  • Sports Watercraft 

By Hull 

  • Plastics 
  • Composites 

Market Key Players 

Major players are Honda Motors Co. Ltd., BRP Inc., Yamaha Motors Co. Ltd., Kawasaki Motors Corp., Lampuga, Jiujiang Poseidon Motorboat Manufacturing Co. Ltd., BRO Inc, Arctic cat Inc, Polaris Industries and SLVH s.r.o. 

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