Automotive Industry Today

Off-Road Vehicle Market Set to Reach USD 24.35 billion by 2030 on Growing Recreation & Utility Demand-Mordor intelligence

The Off-road Vehicle Market size is estimated at USD 22.47 billion in 2025, and is expected to reach USD 24.35 billion by 2030, at a CAGR of 8.38% during the forecast period (2025-2030), driven by stronger demand from recreation, utility farming and defence segments, plus increasing electrification and advanced vehicle systems.
Published 04 November 2025

Introduction

The off-road vehicle Market is gaining steady traction as more people turn to outdoor recreation and commercial users broaden their fleet capabilities. Despite earlier market slowdowns, the industry continues to diversify through electric models, defense-grade vehicles, and connected service offerings. Improved infrastructure, greater use in agriculture and construction, and enhanced driving systems like telematics and adaptive suspensions are creating new opportunities. Together, these factors reflect a balanced market evolution driven by both leisure and utility demand. 

 Key Market Trends 

  • Tactical ATV/UTV Procurement By Defense Forces 
  • Surge In Outdoor Recreational Tourism 
  • Rapid Mechanization Of Midsize Farms 
  • Adoption Of Advanced EPS & Telematics 
  • Rising Injury-Related Regulations & Speed Caps 
  • Lithium Supply-Chain Crunch For E-Powertrains 


Market Segmentation 

By Vehicle Type 

  • All-Terrain Vehicles (ATV) 
  • Utility Task Vehicles (UTV) / Side-by-Sides 
  • Dirt / Off-road Motorcycles 
  • Snowmobiles 
  • Amphibious & Specialty ORVs 

By Application 

  • Sports & Recreation 
  • Agriculture & Forestry 
  • Industrial & Construction 
  • Military & Law-Enforcement 
  • Other Commercial (Tourism, Search-and-Rescue) 

By Propulsion Type 

  • Internal-Combustion (Gasoline / Diesel) 
  • Hybrid 
  • Battery-Electric 
  • Hydrogen Fuel-Cell 

Geography Analysis 

North America continues to dominate the off-road vehicle landscape, supported by strong recreational infrastructure and consistent public funding for trail upkeep. State-level programs sustain outdoor tourism and maintain vehicle demand even during slower economic cycles. Partnerships between lenders and manufacturers simplify financing, keeping retail activity stable. However, tightening environmental regulations in Canada are prompting manufacturers to develop quieter and cleaner engine options to align with regional sustainability goals. 

In Asia-Pacific, growing middle-class participation in outdoor activities and government initiatives in rural mobility have strengthened demand. Expanding local production and export capabilities are helping regional manufacturers enhance their global presence. 

Key Players 

Key companies operating in the off-road vehicle market include Arctic Cat Inc., Bombardier Recreational Products Inc. (BRP), Honda Motor Co. Ltd, Polaris Inc., and Yamaha Motor Co. Ltd. These manufacturers collectively drive product innovation and expand their portfolios across all-terrain vehicles, utility task vehicles, and snowmobiles. With strong brand equity and global dealership networks, they focus on durability, safety, and hybrid or electric drivetrain development to meet evolving consumer and regulatory demands. 

Industry Related Reports 

Off-highway Vehicle HVAC Market: https://www.mordorintelligence.com/industry-reports/off-highway-vehicle-hvac-market?utm_source=Industrytoday.co.uk 

Off-highway Hybrid Vehicles Market: https://www.mordorintelligence.com/industry-reports/off-highway-hybrid-vehicles-market?utm_source=Industrytoday.co.uk 

Off Highway Vehicle Engine Market: https://www.mordorintelligence.com/industry-reports/off-highway-vehicle-engine-market?utm_source=Industrytoday.co.uk 

About Mordor Intelligence 

Mordor Intelligence is a trusted partner for businesses seeking actionable market insights. With 550+ domain experts and specialists across 150+ countries, we deliver comprehensive syndicated and custom research across industries such as aerospace, agriculture, chemicals, consumer goods, energy, healthcare, and many more, helping organizations make informed decisions and achieve strategic goals. 

For any inquiries or to access the full report, please contact: 

media@mordorintelligence.com 

https://www.mordorintelligence.com/ 

Other Industry News

Ready to start publishing

Sign Up today!